2. There are 11,829,780 millions children in the
UK. Three quarters of the children in the UK are
in-active and half of them are either watching
TV or playing video games.it is known that kids
need 30 minutes to 1 hour of exercise each day.
SITUATION
3. There are 2.2 million parents in the UK who work.
Some parents spend over 16 hours a day.
Parents spend over £51,000 on there children before they turn
18
Over £319 pounds are spent on one children each Christmas
Parents spend too much money on things that children aren't
going to use in the next 3 months
PROBLEM
4. OUR QUESTIONS
Why do parents
spend so much
money on there
children ?
Why is Three
quarters of
the children
in the UK are
inactive ?
Why does Half
of the UK
children either
spend all there
free time
watching TV ?
Why do Some
parents spend
16 hours at
work ?
5. I feel this is a problem because 26% of parents
work in the uk this suggests that that 26% of
children are left home alone or have to stay at
after school clubs. This rips apart the bond
between the parent and child
KEY INSIGHT STATEMENT
7. Mortaza: he likes football
Tianne: watching TV and playing with mud
Summer: likes music
Ibrahim: likes football
USER PROFILES
8. Our apps main priority is to help people
get active
Help bonds between parent and child
Makes friendship and happiness
KEY WIREFRAMES
9. We plan to get advertisement from all
sorts of people who run company's of
care and social networking sites like
facebook and twitter
MARKETING
10. In conclusion our app will help a lot of
lives from single parents to the troubled
parents also our app is one of the first to
solve this type of problem between the
child and the parent
SUMMARY
