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Practical Design Thinking Workshop at City University London
- 1. MARCH 2016 PRACTICAL DESIGN THINKING
- 2. Gabriel Fender User Experience Designer & Workshop Facilitator 2 ABOUT ME </>
- 5. 5 DIVERGENT THINKING EXERCISE INDIVIDUALLY think of as many uses for these TWO objects Rubber band Paper Clip? ?
- 7. Reduce the friction between people and interfaces 7 OUR GOAL AS EXPERIENCE DESIGNERS
- 8. ▸ Door handles 8 EVERYDAY FRICTION ▸ Card payment keypad ▸ Buttons in lifts link
- 9. 9 SMALL FRICTION To view your revised total after discounts have been made please press ‘Finish and Pay’ and then press ‘Go Back’ Label Stuck to Self Checkout Till
- 10. 10 LARGE FRICTION Pantograph on a trainPlatform 2, Farringdon Station http://metro.co.uk/2014/01/02/trains-pantograph-crashes-into-roof-at- blackfriars-station-4247237/
- 12. 12 EXPERIENCE DESIGN TOOLS + Design Thinking
- 13. 13 IDEO’S METHOD FOR DESIGN https://www.youtube.com/watch?v=taJOV-YCieI
- 14. 14 HOW I’VE USED DESIGN THINKING 1. Kickstarting a Project 2. Strategy Workshops 3. Ideation for Hack Days 4. Teaching Design Thinking Skills
- 16. Redesign the Self Checkout Till 16 YOUR CHALLENGE
- 17. ▸ Wait in the queue ▸ Walk up to the till and start ▸ Scan items, place on scale ▸ Restricted items need shop assistant override ▸ Bag your items ▸ Payment ▸ Receipt ▸ Take items and leave 17 REFRESHER: THE SELF CHECKOUT PROCESS
- 18. 1. RESEARCH: brainstorm needs, functions, frustrations 2. AFFINITY MAPPING: group needs to find patterns 3. PRIORITISE: narrow your focus 4. IDEATION: big, disruptive, crazy ideas 5. CONVERGE: distill crazy ideas into a design to build 6. CONCEPTUALISE: shareable artefact of idea 18 THE PROCESS
- 19. ▸ Build on each others ideas ▸ Defer judgement ▸ Encourage wild ideas ▸ Go for quantity 19 RULES Design Thinking: https://www.ideo.com/about/
- 20. Instructions 1. Individually think about functions, needs and problems of self checkouts 2. Write ONE item per post-it 3. Please work in Silence 20 STEP 1 - RESEARCH Problem You have been hired a supermarket to evaluate self checkout tills and advise on improvements Go for quantity!
- 21. ▸ Divide into groups of 3-4 people ▸ Read out one note at a time ▸ Place it on the board next to similar items 21 STEP 2 - AFFINITY MAPPING
- 22. ▸ Assign names to each group ▸ Prioritise - choose one group that is the most important 22 STEP 3 - PRIORITISE
- 23. STEP 4 - IDEATION 23 ▸ Individually, write ONE idea per post-it ▸ Go for wild, crazy ideas e.g. A robot trolley that follows you around the store so you don’t have to push it
- 24. STEP 5 - CONVERGE 24 ▸ In groups, review and discuss ideas ▸ Combine, mix and add ideas ▸ Converge on ONE idea
- 25. STEP 6 - CONCEPTUALISE Produce TWO artefacts in your teams: 1. Concept: sketch or animation or prototype or other! 2. A Story of how it’s used 25 25
- 26. SHARE AND DISCUSS 26 Volunteers to share ideas
- 27. WRAP-UP PART IV
- 28. ▸ Make time for individual thinking ▸ Post-it notes are more powerful than you think ▸ Encourage crazy ideas - give permission ▸ Quantity first, then converge 28 LESSONS LEARNED
- 29. Design thinking is about Thinking Human 29 ONE MORE THING… UsersStakeholders Your Team
- 30. 30 RECOMMENDED READING Design of Everyday Things by Don Norman Creative Confidence by David & Tom Kelley Gamestorming by Dave Gray, Sunni Brown, James Macnufo
- 31. 31 THANK YOU! Email: gfender@gmail.com Twitter: @gabefender