Rock Sound magazine media pack

2. WHOWE ARE :
Rock Sound prov ides its partners unique opportunities
to reach t he vibrant.savvy and fast-moving new music
and youthlifestylemarkets.
In a hugelycompetitive market, Rock Sound has
thrived for over 14 years because we provide exactly
what music fa ns want: immediate and meaningf u l
access to the best new bands and the biggest names
on the scene alike. We were first to cover thelikes
of Paramore. Bring Me The Horizon. My Chemical
Romance and hundreds more, andwe·ve cemented our
reputation on creating rather than following trends.
Every issue of the magazine comes with a free CD
curated by Rock Sound staf f to showcase the great
new music featured in the issue.
As the UK'sleading independent rock title, Rock Sound
has built up an unparalleledlevelof trust a nd credibility
among our audience.And as we·re the most forward-
thinking music title on the market, our brand
expansions - the annualRock Sound Riot and Exposure
tours, one-off Rock Sound Presents shows, festival
sponsorships, mobi e app and a burgeoning video
production unit - are embedded into allaspects of our
audience·s lives. However they consume music and all
its relatedoffshoots. we're there first.
IMPEQICON
"Partnering with
Rock Sound enables
lmpericon to align
itself with the best
live music events
whilst simultaneously
providing unrivalled
access to the title's
knowledgeable
audience through
various advertising and
editorialsolutions
across its print, online
and socialmedia
platforms."
PaulTowers,
Impericon.com.
Rock Sound lmpericon
Exposure Tour partners
CONTACTS
Business Development Manager
ben.crudgington@rocksound.tv
Editor
ben.patashnik@rocksound.tv
Publisher
patrick.napier@rocksound.tv
Ben Crudgington
tel: 020 78778776
Ben Patashnik
tel:020 7877 8772
Patrick Napier
tel:020 7877 8779
Rock Sound Ltd.
Unit 2.38Whitechapel
TechnologyCentre. 75
WhitechapelRoad,
London. E1 1DU
fax : 020 7377 0455

3. WHY ADVERTISE
IN ROCKSOUND?
Totally and fiercelyindependent. Rock Sound has been
the voice of credibility in the rock scene for over 14
years.
Across our media touchpoints*. Rock Sound reaches
a totalaudience of 715,000 people each month,
enabling your campaign to benefit from consistent
message positioning, increased impact, response and
a signif icantly strengthened market presence.
85% of our audience uses Rock Sound to discover
new music and trends. IUp from 78% in 201OI
More than any other resource for music discovery.
Significantly more than any other source, their
friends buy based on their recommendations
Rock Sound·s audience has a median age of 21,
providing youw ith the perfect opportunity to tap
directly into the highlyelusiveandlucrative youth
lifestyle market. Idealfor your messages whether
you work in the music , fashion, gaming, f ilm or
technology sectors.
Rock Sound readers spend more than £250 million
eachyear on music and attendinggigs. 0
IUp from £210 million in 2010.)
With a thirst for fashion,Rock Sound readers spend
£433 million a year on fashion.**
IUp f rom £245 million in2010.)
HRock Sound lives and
breathes live music.
It therefore provides
the ideal audience for
advertising events
and the opportunities
by whichto reach
it. When we collaborate
I do so knowing that the
finished product will
be nothing short
of professionally
executed.''
Mark Walker,
Promoter @Kilimanjaro
•Magazine, DigitalEdition,
Website,SocialMedia,
E-Newsletter,LiveandApps.
. . sed onAudience x
lncfividuarsAver.ige Monthly
Spendx 12
Allfigures taken from
Rock SoundAudience research
October ·12conducted by James
Burckhardt, EdgeAssociates

4. KEY FACTS
FREQUENCY:
Magazine 13 times a year !every 4 weeks]. Online daiy
TOTAL BRANDAUDIENCE:
715,000 people PCM
ONLINE: 250,000 unique users
READERSHIP:45.902
13.7 readers per copy;source Experian reader survey)
CIRCULATION:12.406
!source ABC JAN - DEC 2012)
CORE TARGET: 15 - 24 year olds.
DISTRI BUTED BY: Marketforce
AVAILABLE AT:
WH Smith, Morrisons . Tesco,Asda,
Sainsbury's, HMV and all good newsagents nationally.
Digital Edition launched 2013.
Avai able on phone. ipad.
Android, Magzter and Koba.
HRock Sound has always
treated uswith
respect. We're so
grateful to have been
on a few covers of this
magazine."
HayleyWilliams,
Paramore
•Based onAudience x lndividuars
Average Monthty Spend x12
..Allfigures takenfrom
Rock SoundAudience research
October·12 conducted by James
Burckhardt,EdgeAssociates

5. AUDIENCE:
Unique users on rocksound.tv have exploded500% in 24
months, aided by our feverishlybusy socialnetworks -
current reach: over 385,000 followers across Facebook,
Twitter,YouTube. Tumblr. Google+and lnstagram -
which is testament to the fact we·re achieving even
more cut-through in a crowded marketplace.
WEARE YOUNG
55% female.77% aged 15-24
WE BUY MUSIC
In total.our audience spend over £250 million*
a year on music and attending gigs.
WE LOVEFASHION
Rock Sound readers spend £245 million*
a year on fashion
WEARE INFLUENTIAL
85% of our audience use Rock Sound to discove r
new music & trends. Significantly more than any
other source.And their friends buy based on their
recommendations
WE LOVE ROCKSOUND
Rock Sound's audiencelove music and value being
connected. 52% follow Rock Sound across its print.
web and soc ialnetwork platforms and 82% across at
least 2 of these.
"Rock Sound's my
personal favourite
music magazine.
They've always focused
a lot more on the music,
not the gossip...
Oli Sykes,
Bring Me The Horizon
•eased onAudience x Individual's
Average Monthly Spendx 12
..Allfigures takenfrom
RockSoundAudienceresearch
October·12conducted by James
BurcJchardt,EdgeAssociates

6. PRINT RATES
dps £3080
obc £2420
ifc/ibc £2090
full page £1815
half page £990
quarter page £550
PRINT DATES
ONLINE RATES
950 x 250 Superleader £35 CPM
728 x 90 Leaderboard £13 CPM
300 x 250 MPU £15 CPM
Homepage takeover £1500 PW
Emailstandalone £70 CPM
Emailnewsletter inc. £25 CPM
Video Pre Roll £30CPM
lallf igures excluding VAT]
Allweb traffic monitored byAdTech
Issue
177Summer
Ad Cose
24/06
On Sale
17/07
178Sep 22/07 14/08
179 Oct 19/08 11/09
180 Nov 16/09 09/10
181 Dec 14/10 06/11
181Jan 11/11 04/12

7. BENEFITS OF
INTEGRATED
CAMPAIGNS
Rock Sound can offer a dose alignment wit h both the
highlydesirable youthlifestyle andlive music scenes with
one well-placed campaign.
• Consistent brand / message positioning.
• Multiple communication channels increase impact
and recall.
• Complementary use of the respective strengths
across platforms:
• Print - Quality time spent with magazine
• Web - Immediacy
• SocialMedia - Interaction
• Live - Message placement in exciting
atmosphere
• Totalcampaign accountability andmeasurement.
• St rengthens market presence.
ROCKSOUND
TOTAL REACH
>715,000
PER MONTH

8. CASESTUDY 1
•Red Bullwished to raise the profi e and driveentries
in to their Bedroom Jam competition.
•Rock Sound put together an integrated campaign,
incorporating magazine and web editorial, a bespoke
countdown clock.news blasts on socialmedia and
streamed video footage from the Bedroom Jam shows.
Rock Sound also ran regular ·calls to arms·across its
web assets ensuring the event stayed fresh in readers
minds.
•Red Bull Bedroom Jam 2011 grew by atleast 150% year
on year, becoming the biggest year in the competition's
history.Now in its t hird year.the partnership has been
renewed for 2012 and is already breaking further records.
t
• Bands now consider Red Bullas fantastic faci itators for .,
creating unique opportunities for up and coming artists.

9. CASESTUDY 2
•EMI records approached Rock Sound for marketing
ideas in order to promote the releaseof t he new album
by You Me At Six, 'Sinners NeverSleep·.
•Tomaximise pre-orders of the album, rocksound.tv
hosted a homepage takeover in t he fortnightleading up
to the album's releasedate. This was backed up by an
outside back cover print advert in the print magazine,
creating awarenes and driving people to the
pre-order page online.
•'Sinners Never Sleep·opened at # 1 in the uK·s of f icial
Rock Chart and at # 5 in the album chart.
•You Me At Six have gone on to receive prime time
airplay on Radio 1from the stat ion's biggest DJs;
Zane Lowe , Fearne Cotton.Scott Mils and more!

10. CASESTUDY 3
• Fender Guitars w ished to break into the music lifestyle
scene, so Rock Sound brought them on board as title
sponsors of the inaugural'Rock Sound Presents...·
tour with the strapline 'Powered ByFender'.
• Through its contacts, Rock Soundwas able to put
together an unrivalled billing of some of the most
exc it ing bands in rock,creat ing a live experience
which set tongues wagging throughout thescene.
• Backed up by a f ive-month campa ign across Rock
Sound magazine, rocksound.tv, socialmedia and TV
advertising, over 2 million peoplewere exposed to
Fender branding throughout the campaign'slifetime.
• The 'Rock Sound Presents... Powered By Fender' tour
was a complete sell-out, selling 15,000tickets.