1. The Walking
Dead
Gabe Gerzon
Social Media Marketing
With Julie Frechette

3. TWD Growth Relative to Arts &
Entertainment Category

4. Recommendations
1. In-show Social Media “Ticker”
• Commercial lead-ins are usually semi-cliffhangers
• A social media "ticker" at the bottom of the screen
could show real-time comments/tweets about what
just happened in the episode.
• This would encourage further engagement on
Facebook and Twitter since some of the more
intriguing and original comments will get play for
the television audience, much how CNN tweets
user responses to the news.

5. Recommendations
2. Cultivate Twitter Following
• 8 million likes on Facebook vs. 360,000 Twitter
followers
• Implement SM “ticker”
• Post Twitter-specific content

6. Recommendations
3. Make The Walking Dead Easier to Watch
• Second season added to iTunes after finale, but not
after each episode aired in-season.
• This delay facilitates piracy.
• The Oatmeal on
Piracy:http://theoatmeal.com/comics/game_of_thr
ones

7. Recommendations
4. Begin Responding on Facebook (With Care)
• Have never responded to a single Facebook
comment/post.
• Responding to select posts should boost
engagement and cultivate a two-way conversation

8. Recommendations
5. Keep it Up
• They are already the best in the business—will do
fine so long as the show remains good and they
don’t get lazy
• Have a social media campaign prepared for the
season 3 premiere in October

9. On Comic Book Men

10. 2/10

11. 2/12

12. 2/15

13. 2/19

14. 2/22

15. 2/26

16. 2/29

17. 3/4

18. 3/8

19. 3/12

20. 3/20 (week cumulative)