Corporate social responsibility of AMUL Company it made in 2018 for college project work. References- www.amuldairy.com www.wikipedia.com www.slideshare.com www.csrplanet.com www.indiafiling.com

1. By -
Ghanendra kumar

2. Corporate Social Responsibility
(CSR)
• Corporate social
responsibility (CSR) is a
business approach that
contributes to sustainable
development by delivering
economic, social and
environmental benefits for
all stakeholders.

3. Law related to CSR
• The Ministry of Corporate Affairs has notified
Section 135 and Schedule VII of the
Companies Act 2013 as well as the provisions
of the Companies (Corporate Social
Responsibility Policy) Rules, 2014 to come into
effect from April 1, 2014.

4. • With effect from April 1, 2014, every company,
private limited or public limited, which either has
a net worth of Rs 500 crore or a turnover of Rs
1,000 crore or net profit of Rs 5 crore, needs to
spend at least 2% of its average net profit for the
immediately preceding three financial years on
corporate social responsibility activities.
• The CSR activities should not be undertaken in
the normal course of business and must be with
respect to any of the activities mentioned in
Schedule VII of the 2013 Act. Contribution to any
political party is not considered to be a CSR
activity and only activities in India would be
considered for computing CSR expenditure.

5. The Activities That Can Be Undertaken
By A Company To Fulfill Its CSR
Obligations Include
Poverty and malnutrition,
Promoting preventive healthcare,
Promoting education
Promoting gender equality,
Animal welfare,
Protection of national heritage and art and
culture, etc.

6. How Corporations Benefit from CSR
 Improves Public Image
 Increases Media Coverage
Boosts Employee
Engagement
Attracts & Retains
Investors

7. How Employees Benefit from CSR
Positive Workplace Environment
Increase in Creativity
Encourages Professional & Personal Growth
Promotes Individual Philanthropy

8. The Taste of India

9. • Anand Milk Union Limited
• Today, AMUL is a renowned brand which is
managed by the Gujarat Co-operative Milk
Marketing Federation Ltd. (GCMMF). This
cooperative body is owned by more than
three million milk producers and its products
are available in more than 40 countries.
During the years 2014 and 2015, its revenue
was more than three billion dollar.

10. • Vision Our Vision is not just to be rated among
the top 5 brands of India in Interior Field, but,
more importantly, to strive to attain the
leadership position in makin our people aware
to protect & save the nature by using plywood
and related products for their wood work.
• Mission Our Mission is to manufacture world
class products of outstanding qualities,
providing related services and solutions to our
client while utilizing latest technologies,
highest business standard, work ethics
Corporate Governance so we can make every
customer SMILE.

11. History
• Amul was established in 1946 as a
cooperative dairy in a small town of Anand in
Khaira district in the state of Gujarat. This
company was founded by Dr. Verghese Kurien
and it is a start of white revolution.
• Tribhuvan das became the founding chairman
of the organization which he led till his last
day of his life.

13. Amul Products
• Amul gold
• Amul shakti
• Amul butter
• Amul / sagar ghee
• Amul cow ghee
• Amul mithai mate
• Sagar skimmed milk
powder
• Amulya
• Amulspray
• Amul / sagar moti
• Sagar sfurti
• Sagar chhash

14. Swot analysis of amul
STRENTH
• Largest food brand in India
• High quality, low price
• Introduce TQM
• World’s largest pouched milk brand
• Annul turnover of 4300 crore [2006-07]
• Highly diverse product mix
• Strong distribution network

15. WEAKNESS
• Strong dependency on weak
infrastruture & completely dependent
on village for its raw materials
• Risk of highly complex supply chain
system
• Short self life of its product
• Alliance with third partice who do not
belong to the organised sector

16. OPPORTUNITIES
• Penetrate international market
• Diversify product portfolio to enter new
product categories and expand existing
categories like processed food, chocolet
• Use internet to sell its product

17. THREATS
• Competitors – hindustan lever, nestle, britania
and local players
• Stiff competition from MNCsin butter
• Growing price of milk and milk product
• Ban on export of milk powder

18. Amul CSR Initiative
Tribhuvandas Foundation
The Swarnjayanti Gram Swarozagar Yojana
Tree plantation
rural sanitation
Amul Scholarships
A Dairy Demonstration Farm (DDF)
Blood donation

19. Tribhuvandas foundation
AIM
• To provide basic healthcare
facilities to village.
• MODE OF ACTION
• Foundation is run by villagers
themselves.
• Foundation has dedicated team of
medical officers and necessary
staff.
• Continuous training to village
health workers.
• Large scale implementation of the
concept of ‘safe delivery kit’ for
pregnant woman.

20. SGSY
(swarna jayanthi gram swarazgar yojana)
• AIM
• To bring people in BPL by
providing them necessary
resource to become self
employed.
• MODE OF ACTION
• Distributed MILCH animals to
8755 beneficiaries.
• Trained 12,647 men and women
in dairy husbandry.
• 56 bore wells were dug.
• A mobile diagnostic laboratory has
been put into operation.

21. TREE PLANTATION
• Amul took an oath
on 15th agust,after
the flag hoisting
caremony, to plant a
sapling and ensure
that it grew into a
tree.

22. RURAL SANITATION CAMPAIGN
AIM
• No single milk
procedure shall
attend to nature’s
call in the open ,
in order to ensure
hygiene and help
women milk
procedure s avoid
embarrasment.

23. • MODE OF ACTION
• Started total sanitation compaign scheme in
2011-2012.
• 14000 toilets constructed in 300 village
around anand and kheda by 2013-14 plan on
constructing 40-50 thousand toilets in the
coming 5 years.

24. AMUL SCHOLAR
AIM
• To promote education and
nurture talent.
• MODE OF ACTION
• Amul scholarship: encourage
outstanding children of farmers.
• Amul scholar felicitation
program: to encourage
outstanding of employees.
• Amul vidya shree & vidya
bhusan: to recognize the
brilliance of the student across
india.

25. Dairy demonstration farm
AIM
• Encourage the farmers to use high yielding
scientific method by providing
demonstration.

26. MODE OF ACTION
• Amul darshan: aims at exposing producer
members various facets of dairy operations to
keep them informed and awear of the
development and adopt to good
management practice in production of milk.

27. BLOOD DONATION
AIM
• To inspire, encourage and initiate
humanitarian services to minimize, alleviate
and prevent human suffering at all times to
contribute for “humanity to peace”.

28. MODE OF ACTION
• Amul initiated blood campaign in 1987, in
association with indian red cross society.
• Blood donation camps are organised regularly
in rural areas through village dairy co-
opreative societies.
• Similarly camps are organised in amul dairy
camps wherein employees and their faimly
members join in donating blood.

29. Reference
• www.amuldairy.com
• www.wikipedia.com
• www.slideshare.com
• www.csrplanet.com
• www.indiafiling.com