This Book Will Make You Smarter in 30 Minutes. Innovation Unplugged can help you innovate and grow your business. It will appeal to people who are pressed for time but want practical advice on how to innovate smarter and faster. It can be read in 30 minutes. Available from all eBook retailers.

1. You don’t want to miss this
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Innovation Unplugged
Gerard Harkin
Get it at 3inno.com/books-by-us
A book about business growth and
innovation
This Book Will Make You Smarter in 30 Minutes
© 3inno 2017

2. Book details
Author: Gerard Harkin
Publisher: Troubador
Language: English
eISBN: 9781785897023
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© 3inno 2017

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© 3inno 2017

4. Where to buy Innovation Unplugged
Get it at 3inno.com/books-by-us
© 3inno 2017

5. Praise for Innovation Unplugged
'Innovation Unplugged offers nice gems of wisdom, thoughts and structure for innovation, in a concise manner. I see a
huge amount of value in exposing both senior and junior staff as well as emerging technology innovators to this type of
content, to achieve a succinct common ground for an approach to innovation. It’s a powerful quick read.'
Stephen Murphy, Software General Manager, Wood Group Kenny
'Innovation can be a frustrating thing; it’s very elusive when you need it most and tricky to navigate when you feel you
have it. Innovation Unplugged guides you through key aspects of innovation that make it workable and efficient!'
Paul Cartlidge, Marketing Manager, Johnson Matthey
'All too often I have seen companies so taken up with technology that they miss the point of innovation. This is a handy
reminder of what innovation is all about. A periodic 30 minute read of Innovation Unplugged would help businesses
greatly.‘ Robert Rutledge, Global Vice President Baby & Toddler Food at Hero Group
‘Innovation is a key differentiation capability that organizations and teams alike need to master to grow and
succeed. Innovation Unplugged is an easy and recommended read for anyone involved in innovation. It provides helpful
advice on how to setup innovation programmes, using a sequence of steps to guide teams working on the "inspiring
plan B"!’ Francisco Melo, Vice President and General Manager Global RFID Avery
Dennison
Click here for more book reviews
© 3inno 2017

6. Innovation Unplugged
Drawing on over two decades of experience, this book brings hard-earned insights into how
innovation can help your business to grow. It will appeal to managers who are pressed for time
but want practical tips on how to innovate smarter and faster.
Innovation Unplugged is not the standard 250-page business book. It can be read in 30 minutes.
Chapter 1 discusses the importance of profitable innovation and why it must be led and
supported from the top.
Chapter 2 highlights the vast range of innovation options available to help a business to grow.
Chapter 3 contrasts different types of innovation and digs deeper into long-term growth through
eight helpful questions.
Chapters 4, 5 and 6 provide advice on how to set up major innovation programmes to deliver
the right results, and how to address common pitfalls.
Chapter 7 shows how to remedy a blind spot in management meetings that could be costing
your organisation millions in lost opportunities.
© 3inno 2017
For free chapters contact Gerard@3inno.com

7. About Gerard Harkin
With twenty-five years' experience in
innovation in both consulting and commercial
roles, an MBA and a degree in engineering,
Gerard is a recognised expert in innovation.
He has worked with organisations of all sizes
in over a dozen industries, building new
propositions, businesses and products,
and facilitating innovation workshops with his
practical and down-to-earth approach.
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Gerard@3inno.com www.3inno.com
Head of Innovation at 3inno.com
© 3inno 2017

8. I hope you enjoy reading Innovation
Unplugged
I hope Innovation Unplugged provides valuable insights for your business and that
the 30 minutes of reading is time well spent.
I will be donating a portion of the book royalties to charity.
If you enjoyed reading this ebook, I’d be grateful if you took a moment to add a
rating and review to the site where you purchased it, and to share your comments
on social media.
-Gerard Harkin
Head of Innovation at 3inno
​
​E: Gerard@3inno.com
W: http://www.3inno.com/
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© 3inno 2017

9. 3 BENEFITS IN 30 MINUTES
1. Stronger growth by considering
a wider range of innovation
options
2. Higher success rates from
innovation programs
3. Millions saved in lost
opportunities by remedying a
blind spot in management
meetings
A 30-minute read – Practical advice
Jargon-free – Buy from all ebook
retailers
Written by an expert with 25 years’ experience working in innovation
Innovation Unplugged