Contact me via http://www.Live-Online-Events.com or @GHeijkoop Title: Hybrid Events Speaker: Gerrit Heijkoop, Executive Partner & Presenter at Live Online Events Location: Hilton Strand, Helsinki, Finland Date: 06 April 2017, 13:00 - 16:00 Description: FOMO or fear of missing out is the number one trend in event social media and digital marketing according to the Event trends report by Julius Solaris and his team (link). Our goal is to teach you how to create FOMO for your events and fight the competition! There are so many cool events every day, so we need to learn how to stand out and get attantion from our target group. Usage of video in events is also in the top 10 of event trends for 2017. With our session on hybrid events, you will find out how an award winning events were organized and what you can do to update your events! See http://www.mpifinland.org/social-media-and-hybrid-events.html

1. Hybrid events
Reasons to go live,
content formats & interaction
and their business case
Gerrit Heijkoop | @GHeijkoop

3. Total
Content formats / Programme design / Interaction 12
Why & when: reasons to add live online event 10
Business models / ROI 7
Technology of hybrid events 7
Recruiting online participants 3
Logistics / practical organisation 2
Grand Total 41

4. #exercise
Think of an event you have been recently
involved in:
1. What was the size of the entire potential
target audience?
2. How many were present?

5. “Het online ontsluiten
van bijeenkomst leidt
tot minder deelnemers”
Why stay local, when you go global?

6. Target audience
Online engaged
Increase your reach & engagement
Live
delegates

7. Target audience
Online engaged
Increase your reach & engagement
Live
delegates
Association Bidding
85 live delegates
605 online viewers
from 75 countries
FRESH Conference
165 live delegates
880 online viewers
from 102 countries

8. ?
Most webcasts are boring!!!

10. definition

11. Definition of a ‘hybrid event’
Face
to
Face
TV
broadcast
Social
Media

12. Definition of a Live Online Event
TV
broadcast
Social
Media
Face
to
Face
LOE
2nd
screen
Live
show
Back
channel

13. Definition of a live online event

14. Definition of a live online event

15. Definition of a live online event

16. Mieke van Loenen
Director of events, ICCA
“In advance I was not sure
of what to expect, but there
was so much positive
energy!
It brought people closer
together, which really suits
the values ​​of our brand”

17. wat

20. Why go live online?

21. #exercise
What are the benefits
of a hybrid event?

22. Benefits are clear!
1. Increased reach
2. More engagement with your audience
3. Sponsor opportunities
4. Reduction of CO2 & travelcosts
5. Massive amount of marketing content

23. Reach more potential customers with symposium

24. Allow more people in then fitted the room

25. Increase engagement of employees with innovations

26. Increase engagement of employees with innovations

27. Let more members benefit from educational content

28. Get more members engaged with the strategic agenda

29. Get more members engaged with the strategic agenda

30. Increase visibility vs. international competition

31. Increase visibility vs. international competition

32. Reach and attract a younger audience

33. Benefits are clear!
1. Increased reach
2. More engagement with your audience
3. Sponsor opportunities
4. Reduction of CO2 & travelcosts
5. Massive amount of marketing content

34. #exercise
Think of the events in your context:
1. Which one would be suitable?
2. Which one definitely NOT?

35. Content formats

36. #exercise
Sources of inspiration:
1. What is your favorite TV show?
2. What is your favorite game?
3. What is your favorite topic?

37. Definition of a Live Online Event
TV
broadcast
Social
Media
Face
to
Face
LOE
2nd
screen
Live
show
Back
channel

39. How do you design a live online format?
After-ShowPre-Show LIVE (Interactive) session
• 1 topic
• online host
• interactive

40. How do you use a live online event?
Day 2
Interreg
Forum Day 1
InteractiveonlineTV

41. How do you use a live online event?
Day 2 |
InteractiveonlineTV
DSM Innovation
Summit Day 1

42. How do you use a live online event?
Day 1 Day 3Day 2
Amsterdam,
Netherlands
Day 2Day 1Bangkok,
Thailand
Beijing,
China P.R.
Kantoren
Mobiel
InteractiveonlineTVshow

43. How do you use a live online event?
Day 1 Day 3Day 2
FRESH,
Conference
Amsterdam
Kantoren
Mobiel
MeetingTeams
ContenProduction
Valueofentertainment
EffectiveMeetingTeams

44. How do you use a live online event?
IBM
Business
Connect
Day 1
InteractiveonlineTV

45. Audience Interaction

48. Audience interactivity: Slido.com
1. Questions to stage
2. Polls
♯ Multiple choice
♯ Open question (Word Cloud)
♯ Ratings

49. Businesscases & ROI

50. So what does it cost?

51. Technology: 3 flavors
• mobile phones
• broadcast via Social Media
• sessions hard to follow
• content hardly re-usable

52. Technology: 3 flavors
• HD quality
• flexible & fast
• sessions can be
followed fairly
well

53. Technology: Live Online Event
• multiple camera’s
• interactive studio
• sessions almost
“better than live”
• content is a
‘goldmine’

54. So what does it cost?
v.a. €5.000
v.a. €7.500
v.a. €15.000

55. Wat kost een live online event?
5%
8%
25%
20%
30%
Streaming & Internet
Virtual Platform
Marketing support
Technical equipment
Editorial &
Projectmanagement
Online Production Team
12%
10MB/s Up & Down
dedicated
2 apparte providers

56. #exercise
How can we earn this back?

57. How can we earn this back?
 Sponsorship sales

58. Sponsors will be seen!

59. Sponsors will be seen!
81% remembers direct!

60. How can we earn this back?
 Sponsorship sales
 New leads
 Brainpower community
 Marketing content
 Educational content
 Paid content
 Reach & brand value

61. #exercise
Think of the most suitable event to
make live online:
how would you design it?

62. #exercise
On your ‘most suitable event’:
What would the returns be?
Who’s budget would it be on?

64. #reflection
apply to your
own situation

65. Gerrit Heijkoop
Partner LiveOnlineEvents
Social: @GHeijkoop
Web: www.Live-Online-Events.com
E-mail: Gerrit@Live-Online-Events.com