Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop MPI World Forum Next Generation Event Session: Spread the Word: How to Leverage the Use of Social Media During Events Speaker: Gerrit Heijkoop, Executive Partner & Strategy Advisor How Can I Be Social (HCIBS) Location: World Forum The Hague, Netherlands Date: 13 Jan 2013, 13:45 - 15:15 Description: A picture says more than a thousand words. An interesting photo on Facebook is easily viewed by more than a thousand people. Now, how can you leverage this for your advantage during your next event? In this interactive session, explore how you can create opportunities during your event that your participants would love to share. Learning Outcomes: 1. Understand the importance of tapping into the 2nd degree network of your participants and how to do that in a live experience. 2. Define a simple checklist of things to organize during your events to engage participants on social media. 3. Examine creative ideas for leveraging social media at your next event. Article related to session on HCIBS Blog: Spread the word: how can Social Media increase the reach of my event? Posted on April 24, 2013 by How Can I Be Social (HCIBS) Many event planners search for new ideas to reach more attendees. Social Media can help you to extend your reach beyond the boundaries of the physical event, meeting, trade show or conference. In this post I would like to share some tactics to make this work for you. Read more at: http://how-can-i-be-social.com/spread-word-social-media-increase-reach-event/

1. Gerrit Heijkoop, How Can I Be Social (HCIBS)

2. Spread the Word
How to Leverage the Use of
Social Media During Events

4. “Have you been active
on the #MPIWFNGE
Social Media channels?”

5. Twitter: @GHeijkoop
Facebook: /HCIBS
Photos, Feedback and Findings

6. story

11. 3.500
500
20

19. Lessons #Haren
1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action

20. Where do
you stand?

21. “I am doing pretty
well on Social Media”
Disagree
Agree

22. “I am doing pretty
1. Why are you standing where you are standing?
well on need to moveMedia” right?
Social further to the
2. What would you
Disagree
Agree

23. why

25. What is the purpose of the knife?
A. To make as many cuts as possible
B. To make eating an apple easier
C. To make cutting easier
D. To cut as fast as possible
E. To cut without getting hurt
F. All of the above
Internet
TXT
Twitter
# votes: 27
Time: 45s
This text box will be used to describe the different message sending methods.
The applicable explanations will be inserted after you have started a session.
It is possible to move, resize and modify the appearance of this text box.

26. What is the purpose of the knife?
A.
To make as many cuts...
B.
To make eating an apple...
C.
To make cutting easier
D.
To cut as fast as possible
E.
To cut without getting...
F.
All of the above
0.0%
63.0%
22.2%
0.0%
3.7%
11.1%

27. a strategic choice

28. A Social Strategy …
Customer
Service
Stakeholder
Community
Brand
Exposure
Professional
Development

29. why

30. Lessons #Haren
1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action

31. SHARE!

33. 2005
2013

34. change

36. AIDA still exists…
Attention
Interest
Desire
Action
Share

37. how

38. Lessons #Haren
 Power of networks
2. User generated content
3. Access to mass media
4. Community takes action

39. What is the best type of content to
share?
A. Short text
D. Link
B. Photo
E. PDF file
C. Video
# votes: 31
Internet
TXT
Twitter
Time: 45s
This text box will be used to describe the different message sending methods.
The applicable explanations will be inserted after you have started a session.
It is possible to move, resize and modify the appearance of this text box.

40. What is the best type of content to
share?
A.
Short text
B.
Photo
C.
Video
D. Link
E.
PDF file
6.5%
77.4%
12.9%
3.2%
0.0%

45. what

46. how

47. “Me and …?”

50. wait …

51. What are
we doing?

60. Checklist for your next event
1.Facilitate: Icon, Backdrop & Action
2.Stimulate: Hostess, Hash-tag, Offline Reminder
3.Reward: Contest, VIP-treatment

61. #contest
Share an update on
Social Media, which
1.
2.
3.
4.
Contains #MPIWFNGE
Exposes @MPINL & @WorldForum_
Cannot mention it’s a ‘contest’
Gets most likes or interaction before 17:00

62. wrap-up

63. Before we go …

66. receive slides & e-book
“The Ultimate Social Media Roadmap”
gerrit@hcibs.com
twitter: @gheijkoop #MPIWFNGE

67. Gerrit Heijkoop
How Can I Be Social (HCIBS)
Twitter: @HCIBS or @GHeijkoop
Facebook: /HCIBS

68. Spread the Word
How to Leverage the Use of
Social Media During Events