Contact me via http://www.GerritHeijkoop.com or @GHeijkoop Seminar at the New Trends in Tourism Conference of the Gdansk Region Convention Bureau. Title: Stop killing Social Media! Speaker: Gerrit Heijkoop, Executive Partner & Speaker at How Can I Be Social (HCIBS) Location: European Centre for Solidarity (ESC), Gdansk, Poland Date: 31 Mar 2015, 12:15 - 13:15 Description: Energizing and interactive session by Gerrit Heijkoop of How Can I Be Social (HCIBS). He will share his insights, tips and tricks on how to be successful in today’s bottom-up business world. Join him on his quest to stop marketers from Social Media advertising. These will be mixed with exercises to let you share your experiences, ask questions and apply new insights to your own situation.

1. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
Stop
Killing
Social
Media
Gerrit
Heijkoop
-­‐
How
Can
I
Be
Social
(HCIBS)

2. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop

3. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
Have
you
been
acDve
with
#n#Gdansk
on
Social
Media?

4. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
Have
you
been
acDve
with
#n#Gdansk
on
Social
Media?

5. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
Photos,
Findings
and
QuesDons
Twi#er
&
Instagram:
@GHeijkoop
#n#Gdansk

6. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
Photos,
Findings
and
QuesDons
Twi#er
&
Instagram:
@GHeijkoop
#n#Gdansk

7. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
Do
not
just
‘paste’
Social
Media
icons!

8. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
Do
not
just
‘paste’
Social
Media
icons!

9. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
Always
add
a
‘purpose’
or
assignment

10. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
Always
add
a
‘purpose’
or
assignment

11. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
Photos,
Findings
and
QuesDons
Twi#er
&
Instagram:
@GHeijkoop
#n#Gdansk

12. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
question

13. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
Where
do
you
stand?

14. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
“I
am
doing
pre#y
well
on
Social
Media”

15. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
“I
am
doing
pre#y
well
on
Social
Media”
1. Why
are
you
giving
yourself
this
score?
2. What
would
you
need
to
increase
that
score?

16. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
story

17. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop

18. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop

19. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop

20. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
Lessons
#Haren
1. Power
of
networks
2. User
generated
content
3. Access
to
mass
media
4. Community
takes
acDon

21. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
why

22. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop

23. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
Dealing
with
an
‘audience
of
audiences’

24. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
Every
interacDon
creates
a
ripple
effect!

25. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
300
x
300
=
90.000
300
Let’s
do
some
math
…

26. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
That’s
a
full
Wembley
Stadium/individual!
Image:
h;p://www.football6cketpackages.com

27. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
Why
should
you
be
social?
1. People
are
connected
2. …

28. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
change
…

29. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop

30. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
People
are
shielding
themselves
from
tradiDonal
push
markeDng
messages!

31. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
change
…

32. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
Why
should
you
be
social?
1. People
are
connected
2. People
are
turning
away
from
tradiDonal
markeDng
media

33. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
how

34. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
change …
Not
a
‘digital
billboard’…
…
but
a
‘virtual
bar’!

35. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
What
do
you
find
most
annoying
on
Social
Media?
#quesDon

36. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
What
do
you
find
most
annoying
on
Social
Media?
#quesDon

37. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
What
do
you
find
most
annoying
on
Social
Media?
#quesDon

38. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
Your
Social
Media
Strategy...

39. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
Image
Kant
May
you
live
your
life
as
if
the
maxim
of
your
acDons
were
to
become
universal
law
Immanuel
Kant

40. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
Image
Kant
Don’t
do
anything
to
others
which
you
don’t
want
to
experience
yourself!
Immanuel
Kant

41. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop

42. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
But
why?

43. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
AIDA
sDll
exists…
Attention Interest Desire Action

44. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
AIDA
sDll
exists…
Attention Interest Desire Action Share

45. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
change …
Stop
talking
to
them
…
…
give
them
some-­‐
thing
to
talk
about!

46. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
But
where?

47. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop

48. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
change
…

49. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
change
…

50. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
change
…

51. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
Now
what?!

52. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
Facilitate!

53. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
example
1

54. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop

55. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop

56. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
example
2

57. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop

58. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop

59. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
example
3

60. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
We
all
suffer
from
‘informaDon
overload’!

61. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop

62. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop

63. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop

64. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
Pictures
of
what?

65. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
Social
ME-­‐dia

66. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
You
never
throw
away
a
picture
of
yourself

67. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
“Me
and
…?”

68. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop

69. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop

70. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop

71. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop

72. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop

73. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop

74. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop

75. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop

76. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
What
is
your
Mickey
Mouse
and
your
‘castle’?
#quesDon

77. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
now …

78. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
#reflecDon
apply
to
your
own
situaDon

79. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
Before
we
go
…

80. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
3
Sentence
Summary
1. Don’t
do
anything
to
others
which
you
don’t
want
to
experience
yourself!
2. Stop
talking
to
them,
give
them
something
to
talk
about!
3. Facilitate
others
to
share
your
images
on
their
own
networks!

81. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
send
an
e-­‐mail
now
to
gerrit@hcibs.com
you
will
receive
link
to
these
slides

82. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop
Gerrit
Heijkoop
How
Can
I
Be
Social
(HCIBS)
Twi#er:
@GHeijkoop
#n#Gdansk
Facebook:
/Gerrit.Heijkoop
E-­‐mail:
Gerrit@hcibs.com

83. Share
your
photo’s,
findings
&
ques6ons
via
#n#Gdansk
and
@GHeijkoop