How should you prepare for the future of SEO? Stop creating content FOR your consumer and start creating content BY your consumer. Look toward the future so your business and website are best-prepared. Not only for Google's changes, but how new technology like Google Home, Alexa, Artificial Intelligence, AMP, smart homes, and Siri impact search optimization. See what our lives (and search marketing) will look like in 2025 according to SEO thought leader, AJ Ghergich.

1. SEO in 2025
A.J. Ghergich
Ghergich & Co.
Founder/CEO
@SEO

2. Human Artifacts

3. The greatest human artifact
is being created NOW …

4. Betcha $5 he says
it’s the INTERNET

5. The Database of
Human Intentions

6. Every search
ever entered
Every result
ever tendered
Every path
taken as a result

7. What you think happens when you search…

8. What really happens…

9. The DIY Database of
Consumer Intentions

10. The DIY Database of Consumer Intentions
Mine Search Data

11. Free Chrome
Plugin
Google
+
Quora
+
bit.ly/ChromeScrape

12. Mine Suggestions

13. Mine Quora

14. Mine PAA’s

15. SEMrush
bit.ly/SEMRUSHfree

17. Digital Twins

18. Stop creating content
FOR your consumer
and start creating content
BY your consumer.

19. Problem
Salesforce had 0 Top 10 rankings for CRM related
keywords in Canada
Solution
- Mining questions, influencers blog &
media partners
- Optimizing internal link architecture
- Analyzing successful landing page elements
- Creation of a new, data driven landing page
- Creation of targeted long-form blog posts
- Ongoing outreach to social, blog &
media influencers
Case Study | Salesforce

20. Results
Salesforce now owns more Top 10 rankings
for CRM related keywords than Microsoft,
Oracle, Hubspot, Zoho and SAP combined.
Traffic Value For Single Page
$2.8M EST. YEARLY TRAFFIC COST
SEMrush Analytics

21. Mine Google People
Also Ask boxes
Use Google Cloud
AI to group them
Harvest Google’s
free traffic
Happier consumer
outcomes
Next Steps
Create consumer-
centered content
Fill your
pipeline

23. Presentation is pinned at @SEO.