4. Arkansas has 896,900 Facebook users (31%
of the population)
Arkansas has more than 25,000 Twitter users
in Little Rock
Small and large businesses and organizations
are joining the conversation every day.
7. In 2009, more than 290
papers folded and 45
launched (9 of these being
online only).
- Vocus 2010 State of the Media
8. “New technology was more prevalent as a way
for media – both traditional and new – to break
news more quickly. The Web is now clearly the
first place of publication.”
“How News Happens,” Pew Research Center’s Project for Excellence in
Journalism
9. Americans spend nearly a quarter of their time
online on social networking sites and blogs, up
from 15.8 percent just a year ago (43%
increase).
- Nielsen August 2010 Report
10. More than 4 in 5 U.S. online adults (80%) use
social media at least once a month, and half
participate in social networks such as
Facebook, Twitter, etc.
Among adults 35-54, participation in social
media increased 60% over 2008.
- “The Broad Reach of Social Technologies,”
Forrester Research, August 2009
21. Measurable Objectives
Specify an outcome (To increase, to
decrease, to maintain)
State the level of change (from 10% to
20%)
Set a target date (by December 2010)
22. “Strategy without tactics is the slowest route to
victory. Tactics without strategy
are the noise before the defeat.”
- Sun Tzu, The Art of War
24. Who are you trying to reach? Site selectors?
CEOS? Residents? People who love the color
blue? Fitness gurus? Blue-collar workers?
Where are these people online?
Go back to those goals and objectives. What
spells success for you? What behaviors are
you trying to drive - awareness,
engagement, registration?
What tools can you manage best with your
time and resources? What will be the best
ROI for you?
35. Create a custom URL –
http://www.linkedin.com/in/yourfullname
Utilize professional connections, discussion
and support groups and interest groups
Take advantage of the Applications, such as
integrating your blog, showcasing your
Slideshare presentations and displaying your
portfolio.
36. Build your network by importing your
contacts. Also, make your email address
public on your profile – allowing people to
easily add you to their network.
Use the Groups and Discussions feature to
start and continue dialogue with your
network. Use this as an opportunity to
position your brand.
61. Think before you tweet or post.
Build valuable relationships by sharing.
62. Think before you tweet or post.
Build valuable relationships by sharing.
Pass on tips, advice, tricks of the trade,
insight.
63. Think before you tweet or post.
Build valuable relationships by sharing.
Pass on tips, advice, tricks of the trade,
insight.
Ask yourself, will people be better off by
reading/viewing this content?
66. Listening is the KEY to communicating and
building conversation.
67. Listening is the KEY to communicating and
building conversation.
Take the time to truly hear what others are
saying.
68. Listening is the KEY to communicating and
building conversation.
Take the time to truly hear what others are
saying.
Monitor the conversation. When people talk
about you, know it immediately.
70. How Listening Can Help
Tracks perceptions and how messages are
being interpreted
71. How Listening Can Help
Tracks perceptions and how messages are
being interpreted
Begins to identify important new influencers
72. How Listening Can Help
Tracks perceptions and how messages are
being interpreted
Begins to identify important new influencers
Lets you determine emerging trends and
what others are doing
73. How Listening Can Help
Tracks perceptions and how messages are
being interpreted
Begins to identify important new influencers
Lets you determine emerging trends and
what others are doing
Helps manage and improve reputation
74. How Listening Can Help
Tracks perceptions and how messages are
being interpreted
Begins to identify important new influencers
Lets you determine emerging trends and
what others are doing
Helps manage and improve reputation
Identifies important conversations to join
77. Let people know they are being heard and
that you value their opinion.
78. Let people know they are being heard and
that you value their opinion.
Whether their comment is good or bad,
respond. When you don’t respond, there can
be no good from it.
79. Let people know they are being heard and
that you value their opinion.
Whether their comment is good or bad,
respond. When you don’t respond, there can
be no good from it.
Ditch “message control” theory. Embrace
conversation and engagement.
83. Share. Retweet. Become part of the broader
conversation.
If you’re an economic development
professional, take part in issue discussions. If
you’re selling your city, discuss what other
communities are doing.
86. In the immediate future, you won’t find the
content; the content will find you.
87. In the immediate future, you won’t find the
content; the content will find you.
Use all your tools to get your message out.
Tweet your blog posts. Facebook your new
YouTube video.
88. “The days of creating and pushing
one press release are over. These
are the days of reaching diversified
and equally pivotal communities
when, where, and how they choose
to be reached.”
- Brian Solis, PR 2.0 author and speaker
92. Designate one person or a team of people to
post content, listen, and engage.
The ONLY way to be successful with this is to
take the time to build relationships. Isn’t that
how it is offline?
95. When you read negative comments, use these
as a way to positively respond and extend
your customer service.
96. When you read negative comments, use these
as a way to positively respond and extend
your customer service.
If it’s legitimate criticism, thank them for the
feedback and use the information to
improve.
103. Your connection to the world is immediate.
Don’t save the news for a later post; share
while it’s happening. Your followers will
appreciate it.
104. Your connection to the world is immediate.
Don’t save the news for a later post; share
while it’s happening. Your followers will
appreciate it.
Oh, and these things are CHEAP!
107. Go back to those measurable goals and
objectives. What is “moving the needle” to
us? What do I need to measure?
108. Go back to those measurable goals and
objectives. What is “moving the needle” to
us? What do I need to measure?
Free and paid tools (Google alerts, real-time
Twitter search, Scout Labs)
109. Go back to those measurable goals and
objectives. What is “moving the needle” to
us? What do I need to measure?
Free and paid tools (Google alerts, real-time
Twitter search, Scout Labs)
Ask yourself: Is what I’m doing adding value
to my community of interest?