1. Rapidly Building & Deploying Scalable
Web Products
Keith Fitzgerald
2001 University of Scranton
CTO TicketLeap.com
@ghostrocket

2. Quick History
2001-2006: Primarily Java Development for DoD. RIA Development in
JS/HTML/CSS/Flash
2006-2009: Mixed Language Development. Java & .NET. Architected
Production Stack for NFL.com Team Web Properties
2009-Present: Technical Lead on TicketLeap.com. Python/Django
running on AWS. Featured in AWS Case Study and various PR efforts.

3. Goal of this Talk
Architectures Scale, not Prorgramming Languages/Frameworks.
Scale slides both ways. We can run a replica of the TicketLeap stack
at $100/mo.
Launching a product that can scale upon traction has never been
easier.
Whoever iterates the fastest wins.

4. what does this do for me now?

5. TicketLeap Story
Team of 4 Developers and 1 QA vs our competitors teams of 40+
devs.
Hobby projects gave me the knowledge/comfort to roll this
architecture.
We don’t own a single server (everything hosted)
Spent the time upfront to standup a Continuous Deployment system
and process.
Major releases every month and minor releases a few times a week.
Can scale on demand or automatically.

6. Let’s get started

7. Source Control / Bug Tracking
What is Git?
http://github.com offers hosted revision control, bug tracking, wikis,
and a great workflow for integrating/patching open source libraries.
Pricing Starts at $7/mo. Free for open source projects.

8. Continuous Integration
What is Continuous Integration?
http://integrityapp.com/
Cost $0 (open source and can be hosted for free.)

9. Backlog Management
http://trello.com
Cost $0

10. Heroku
Think of Heroku as Cloud Middleware.
Great place to get started without having to deal with the complexities
of AWS EC2.
Easy integration with Git/GitHub.
Dead Simple Deployment/Scaling
Cost $0 for prototypes, $15/mo per background worker

11. Persistence
PostGres/MySQL -> available via Heroku or AWS
NoSQL -> many products/providers. MongoHQ for MongoDB,
Cloudant for Couchdb, Cassandra.IO for Cassandra, etc
$20-$60/mo

12. S3/CloudFront
Never ever ever serve static files out of your application
S3 is priced at $0.125/mo per GB
CloudFront is $0.0075 per 10k HTTP/S requests

13. Frameworks
Rails/Django/Node/CodeIgniter
Twitter Bootstrap

14. Scaling
Databases can be sized vertically with a few commands. Partitioning
schemes or horizontal scaling techniques are up to you.
Dynos/Workers on heroku are one command.
No Vendor lock in with Heroku. Easy drop into AWS, Joyent, or your
own servers

15. Demo

17. Questions?