1. Simplicissimus Book Farm
A.G.M.
2012
+ 15
“The future belongs to those who believe
in the beauty of their dreams”
Eleanor Roosevelt

2. The Book (industry) of
the Future
=
technologies + contents

3. technologies
○ internet of things
○ displays and monitors
○ intelligent keyboards
○ software architectures
○ mobile devices

4. contents
○ content is data
○ node types
○ books = a set of typed content nodes = web sites = magazines
○ content nodes reuse across different publications
○ rendering engines

5. Let's talk about the
real word!

6. scenario #1: production of a book
(1)
○ intelligent and multi-screen keyboards
○ on-demand and contextual informations on the editor screen:
○ further investigation on the subjects
○ similar and not-already-published contents
○ similar books to purchase or download
○ online lessons to improve the process/knowledge
○ references to experts on the subject
○ references to the interested readers for asking feedback

7. scenario #1: production of a book
(2)
○ generic options inside the editor:
○ insert annotations (ideas, doubts, ...)
○ ask for feedbacks directly to friends and collaborators
○ quote and purchase additional services from merchants
(proofreading, editing, ...)
○ send the (halfdone) product to the vertical community by
asking feedbacks
○ send the product to professional agents for evaluations

8. scenario #1: production of a book
(3)
○ publishing options inside the editor:
○ choose which nodes are available for third parties (adv,
...)
○ choose which nodes to sell and at what prices
○ choose the publishing platforms and devices
○ purchase the rendering graphic templates for each
platform and device

9. scenario #2: sale of a book
(1)
○ digital bookstores:
○ online and offline
○ everywhere in every (mobile) screen
○ alongside different type of goods and contents
○ custom showcases and direct offering driven by user
habits and behaviors - registered by sensors
○ predict your purchases

10. scenario #2: sale of a book
(2)
○ purchasing process - affiliation model:
○ screens with additional "purchasing" layer containing
contextual contents / nodes
○ eg: when I see a video about the Berlin Wall, the
purchasing layer may shows me a list of blog posts talking
about the wall, or books about Berlin, or paperback books
about Germany to order

11. scenario #2: sale of a book
(3)
○ offline and AR:
○ thanks to the augmented reality, the purchasing layer of
my screen may shows me additional informations - and
contents to purchase - about what I'm seeing with my
smartphone

12. scenario #2: sale of a book
(4)
○ offline and geolocalization:
○ thanks to the geolocalization, the purchasing layer of my
screen may shows me additional informations - and
contents to purchase - as soon as I arrive closer to
something relevant

13. scenario #2: sale of a book
(5)
○ offline advertising:
○ the physical advertising poster and bookstore showcases
may be customized by who is coming - thanks to the
customer purchases history and general habits -
accordingly to the privacy settings

14. Q&A
“The future starts today, not tomorrow”
Pope John Paul II
@giacomodangelo
20.12.2012 / Simplicissimus Book Farm SRL