Getting a great write up in a publication your prospects and customers read is still one of the most powerful marketing opportunities going. From a trust standpoint, few things beat the mention of your firm by what is seen as an unbiased 3rd party. In fact, and we can hear the PR folks cheering now, a well placed article just might be worth 5-10 times more than an ad in the same publication.
What follows are five steps that any marketing coach or consultant can take to create a systematic, 5-step approach to public relations generation.
4. Some housekeeping
• Yes we are recording!
• Companion eBook
http://ducttape.me/prdtm
• Q and A at the end
• @ducttape
• @pwgmarketing
@ducttape @pwgmarketing
9. Step 2 - Network
@ducttape @pwgmarketing
Image from www.flickr.com/photos/robspages
10. Step 2 - Network
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Reporters need you as much as you need them
Get connected
Reporters need to network too
Share their news
@ducttape @pwgmarketing
11. Step 3 – Pitch Curves
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Throw changeups
Tell your story
Be patient
Foul ball
@ducttape @pwgmarketing
13. Step 5 - Amplify
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Republish, link to and print
Website – “In the News”
Marketing materials
Online profiles
Social media
@ducttape @pwgmarketing
14. The game has changed.
Play differently.
Publish a news release if you have content!
@ducttape @pwgmarketing
Just some quick housekeeping items like we have every PCS call…We are recording these calls for you ton reference in the futureThere is a companion eBook that we put together with each of these calls. The URL is on the screen right now if you want to jot that down. It doesn’t necessary follow the call, but does provide you with some additional resources and material that is related to today’s topic. I’ll probably talk for about 30 or so minutes today, which should leave a few minutes for Q&A at the end.And for those of you who like to do a little Tweeting during the call, my handle is @pwgmarketing. I sincerely hope that I say something that is Tweetable at some point during this session.