Winning the Local Search Game A 5-step process for dominating your local search landscape Getting your local business to come up early and often when a prospect searches online for local products and services is crucial for the small local business these days. Increasingly, the search engines are creating ways for local shoppers to more easily find businesses in their towns and communities and you need to know how to take advantage of these new tools and tactics. If surfers and mobile phone shoppers can’t find your business in local search, you don’t exist to them – don’t get left out.