This document discusses product placements in media and who may be considered a scapegoat for unethical placements. It notes that most media space is owned by large companies, giving them an advantage over small businesses for placements. It also suggests that businesses may ask content creators to add product scenes, manipulating content for the client. The document questions whether the audience is watching a movie or commercial and debates where the priorities should lie between the content creators, companies seeking to promote products, and maintaining integrity and creativity.