The Elephant in the Cloud: Bring True Cloud Economics to Hadoop/BigInsights The massive computing and storage resources that are needed to support big data deployments in general and Hadoop in particular make cloud environments, public and private, an ideal fit. Managing your big data app, however, is no walk in the park - especially if your considering the fact that these systems and application stacks often include other services beyond Hadoop such as: relational databases, other NoSQL databases and more, where each framework comes with its own management, installation, configuration, and scaling solutions. This is where Cloudify fits in. Cloudify provides consistent management that makes the provisioning, deployment, scaling of your Hadoop system simple and consistent with the rest of your stack and cloud portability between bare-metal and public cloud offering for Hadoop/BigInsights making it possible to run Hadoop on the right cloud for the Job: public/virtualized environment for on-demand workloads and bare-metal for I/O intensive operations.