Jason Hoffman, Joyent #structureeurope More at http://event.gigaom.com/structureeurope/

1. WAR SIGNALS: INDUSTRIALIZATION,
MOBILIZATION, AND DISRUPTION
SPEAKER: Jason Hoffman
Founder and CTO
Joyent
Monday, November 19, 12

2. Industrialization, Mobilization &
Disruption
Jason A. Hoffman
Structure Europe 2012
Monday, November 19, 12

3. Network, Compute, Storage
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4. Data
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5. Data: source, observe, learn
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6. Data has only 3 sources
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7. Humans, Machines, Nature
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8. It is encoded differently for each
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9. It has an ultimate physical
representation
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10. Data has only 3 observers
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11. Humans, Machines, Nature
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12. Data has only 3 students
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13. Humans, Machines, Nature
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14. 3x3x3 = 27 data combos.
Some become trends.
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15. What we’ve been doing
• Humans Source, Humans Observe, Humans Learn
• Nature Source, Nature Observe, Nature Learns
• Nature Source, Humans Observe, Humans Learn
• Nature Source, Machine Observes, Humans Learn
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16. We’ve added to it
• Humans Source, Machines Observe, Humans Learn
• Humans Source, Machines Observe, Machines Learn
• Machines Source, Machines Observe, Machines Learn
• Nature Source, Machines Observe, Machines Learn
Monday, November 19, 12

17. Current data trend is one where
we’ve used machines to observe.
We’re interested in them learning.
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18. Nature is still the greatest source
of high resolution data.
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19. Nature > Machines > Humans
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20. Metadata: data about data
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21. Is my data unique or not?
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22. Is my data important or not?
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23. Dictates how you store it, protect
it, what you feel safe doing with it.
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24. So what do we do with data.
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25. Compute. Move. Connect. Store.
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26. The Bit
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27. Ultimate physical representation is
an atom.
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28. Bits are our economic good.
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29. Moving bits (bits/time) is our
economic service.
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30. Bits live in blocks, words, registers
and PDUs. These are containers.
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31. Monday, November 19, 12

32. Physical goods to digital goods
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33. Digital goods to physical goods.
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34. Service Provider business is
ultimately a digital shipping and
logistics business.
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35. Datacenters are ports.
Datacenters are factories.
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36. Industrialization of datacenters.
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37. Hardware supply chain.
Tail end lifecycle management.
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38. Doing this in an odd context.
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39. World of devices.
Network as the backplane.
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40. Density is increasing rapidly.
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41. The “PC” is a mobile device
• 1982 IBM PC
• 2006 Palm Treo had 64 MB storage
• 2012 iPhone has 64 GB and the computational power of a circa 2006
iMac.
• in 2018, it will be 64 TB and more than a 2012 top of line PC
Monday, November 19, 12

42. Network access
• 2001: 200 million fixed line broad band users
• 2011: 2 billion fixed line broad band users
• 2012: 5 billion mobile internet access
• 2015: >50 billion connected devices
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43. Mobile networks are not the
“internet”
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44. Datacenters
• Constant rack power (8 kW) and cost ($200,000)
• 4x increase per year.
• 32 racks in 2004 now fits in 1 rack.
• 10MW today is 1 million CPUs, 4PB DRAM, 200 PB storage
• By 2020, this will fit in <0.5 MW
Monday, November 19, 12

45. Thank you.
Monday, November 19, 12

46. Monday, November 19, 12