In their new book "Switch", Chip and Dan Heath present nine principles for creating change. Learn how to apply these principles in your keynote presentations, training courses, workshops, seminars, webinars and other presentations.

1. Gihan Perera
GihanPerera.com
Switch
Making change
happen through a
presentation

5. path
elephant
rider

6. shape the path
motivate the
elephant
direct the rider

7. direct the rider

8. motivate the
elephant
direct the rider

9. shape the path
motivate the
elephant
direct the rider

10. direct the rider

11. find the bright
spots
direct the rider

12. find the bright
spots
direct the rider
script the critical
moves

13. find the bright
spots
direct the rider
script the critical point to the
moves destination

14. motivate the
elephant

15. motivate the
elephant
find the
feeling

16. motivate the
shrink the
change elephant
find the
feeling

17. motivate the
shrink the
change elephant
find the grow your
feeling people

18. shape the path

19. shape the path
tweak the
environment

20. shape the path build habits
tweak the
environment

21. shape the path build habits
tweak the
environment
rally the herd

22. shape the path build habits
tweak the
environment
rally the herd
motivate the
shrink the
change elephant
find the grow your
feeling find the bright people
spots
direct the rider
script the critical point to the
moves destination

23. shape the path
motivate the
elephant
direct the rider

24. shape the path
motivate the
elephant
direct the rider

25. Gihan Perera
GihanPerera.com