Engaging the Runner

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Gijsbregt Brouwer

This is a presentation I gave for the business club of the Dam tot Dam running event in Amsterdam on June 28th 2011.

Technologie Business

Engaging the runner
Once a runner, always a runner

Gijsbregt Brouwer

Dam tot Dam Sponsor Event ‐ Amsterdam ‐ 28/06/2011

Gijsbregt Brouwer
www.sport28.nl
www.brightguys.nl

Sports 2.0
Improving sports 
thru internet & 
mobile

Consumer 2.0
Experiences 2.0
Share the experience

Deepen:
• Mobile
• Smart stadium
• Digital signage
Broaden:
• CommuniKes
• More content
• Sport date/meet

Lengthen:
Experience 1.0: • CommuniKes
• No mobile • Games
• No web 2.0 • Planning
• Not personal • Blogs
• No context • RegistraKon

Partnerships 1.0
AssociaKon

Sponsor 
Sponsee
and/or media
Agreement

Means

Partnerships 2.0 • Engagement
• Value creaKon
• ConKnuous experience
• AuthenKcity

EXPERIENCE
Sponsor
consumer fan Sponsee 
and/or media

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