1) The document discusses how the sports world has increasingly moved to a digital realm in the 21st century, with internet video overtaking traditional TV and social media growing exponentially worldwide. 2) It notes how tracking of personal athletic performance and health metrics has expanded through devices like smartphones, apps like Runkeeper, and wearables. 3) The text advocates for brands and organizations to develop strategic digital content plans that utilize storytelling and create conceptual events/experiences in order to build their platforms and have greater impact over time.

1. Sports in the 21st century
DMO - sport in Amsterdam - February 16, 2015

2. The transparant
athlete
It takes people to tell a story, it takes stories to build a brand

3. Feel free to follow me: @gijsbregt

4. You know me

5. The online (sports) content
and activation agency
www.tyrsday.com

7. It's a digital world

8. When will internet video
overtake TV?
"That already happened."
Eric Schmidt, CEO Google (in 2012)

9. Nike Inc. (NKE)'s latest World
Cup ad, featuring Real Madrid
star Cristiano Ronaldo, was
seen by 78 million people in
four days.

10. TV sets are in the minority

11. It's a digital world

12. Digital world right now

13. Social media worldwide
0
300
600
900
1200
Facebook Whatsapp FB messenger Linkedin Instagram Twitter Tumblr Snapchat Pinterest Foursquare Vine
4055
70
100
199
284300
332
500
600
1390

14. Power of YouTube (& GoPro)

15. Use of smartphone
2010
82%
18%
2014
37%
63%
Mobile Desktop

16. Number of users Runkeeper
0
8,75
17,5
26,25
35
2008 2009 2010 2011 2012 2013 now
30
23
9
6
2
00

17. Number of pushups

18. Everything
connected

19. Tracking

20. Tracking

21. Tracking

22. Mobile revolution

23. Smart everything

24. Concepts &
experiences

25. Third wave of running

26. Third wave of running

27. Grass roots and crews

28. Outside is the new inside

29. At home

30. During your workout

31. Complete augmentation

32. Conceptualized events

33. Story telling

34. It's a peoples world

35. Unfiltered communication

36. Born to share

37. Born to share

38. Fenced off

39. Create more & lasting impact
I
m
p
a
c
t
Time

40. How?

41. Strategic content around the brand

42. Campaigns and continuity

43. 24/7/365

44. Get your content
strategy working for you
and build value on
your platform

45. Marcom targets

46. Story lines
Channels & items
Team
Execution
Monitoring & feedback

47. Story lines

48. Channels and items
Creation of own media(channels)

49. Influence versus reach
Reach Influence

50. Team

51. Planning & execution

52. Monitoring results: reach

53. Monitoring results: engagement

54. Feel free to follow us: @teamtyrsday