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Engaging the runner
Waarom nog trainen, met een a
         trainer?

          Gijsbregt Brouwer

 Start to run trainersbijeenkomst- Zeist - 10/02/2012
Gijsbregt Brouwer
www.sportnext.nl
www.brightguys.nl
Changed world:
Changed training?
5 trends 2012
Crowd sponsoring
    Urban sports
More than social media
Beyond the commodity
 Rethinking principles
Consumer
Producer
Media
Brand
Disruption
Athletes in charge
Sponsors own the rights
Realtime highlights
Consumers produce
Amateurs are pro’s
Middle man is out
Sports =
experience
Deepen:
                     • Mobile
                     • Smart stadium
                     • Digital signage

 Broaden:
 • Communities
 • More content
 • Sport date/meet

                               Lengthen:
Experience 1.0:                • Communities
• No mobile                    • Games
• No web 2.0                   • Planning
• Not personal                 • Blogs
• No context                   • Registration
Sharing the experience
Crowd sponsoring
1 sponsor
many sponsees
47K runners
2.5M New Yorkers
  7M digital fans
Urban sports
Beyond social media
Sports
 Mobile
Rotterdam
  Social
Creativity
Beyond the commodity
Rethinking principles
Rethinking principles
It’s an app world
40
41
Follow me @gijsbregt

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Start to Run - engaging the runner

Notes de l'éditeur

  1. gijsbregt@brightguys.nl \nhttp://www.sport28.nl\nhttp://www.brightguys.nl\n
  2. \n\n
  3. gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
  4. gijsbregt@brightguys.nl\n
  5. gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
  6. gijsbregt@brightguys.nl\n
  7. gijsbregt@brightguys.nl\n
  8. gijsbregt@brightguys.nl\n
  9. gijsbregt@brightguys.nl\n
  10. gijsbregt@brightguys.nl\n
  11. \n\n
  12. gijsbregt@brightguys.nl\n
  13. gijsbregt@brightguys.nl\n
  14. gijsbregt@brightguys.nl\n
  15. gijsbregt@brightguys.nl\n
  16. gijsbregt@brightguys.nl\n
  17. gijsbregt@brightguys.nl\n
  18. gijsbregt@brightguys.nl\n
  19. \n\n
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  24. gijsbregt@brightguys.nl\n
  25. gijsbregt@brightguys.nl\n
  26. gijsbregt@brightguys.nl\n
  27. gijsbregt@brightguys.nl\n
  28. gijsbregt@brightguys.nl\n
  29. gijsbregt@brightguys.nl\n
  30. gijsbregt@brightguys.nl\n
  31. gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
  32. gijsbregt@brightguys.nl\n
  33. gijsbregt@brightguys.nl\n
  34. gijsbregt@brightguys.nl\n
  35. gijsbregt@brightguys.nl\n
  36. gijsbregt@brightguys.nl\n
  37. gijsbregt@brightguys.nl\n
  38. gijsbregt@brightguys.nl\n
  39. @gijsbregt\n
  40. gijsbregt@brightguys.nl\n
  41. gijsbregt@brightguys.nl\n
  42. http://www.sport28.nl\nhttp://www.twitter.com/gijsbregt\nhttp://www.linkedin.com/in/gijsbregt\nhttp://www.slideshare.net/gijsbregt\n