Whether you're a multi-national enterprise, a local deli or a mah-jong meetup, the proliferation of social network services like Twitter have created an expectation that you interact with your customers, users and followers. There's an expectation to connect rather than broadcast. We've been hearing this over and over this morning - you are a brand. And as a brand you are expected to interact with your audience like a person would interact with others. You need to engage in conversations, provide and receive feedback, network, create hype, and do all this in a timely manner. But how can we be expected to interact with an ever growing and diverse group of people when we can't really "see" them?

1. Seeing Your Invisible Audience Making sense of the ebbs and flow of social data Gilad Lotan @gilgul Microsoft FUSE Labs - Cambridge, MA

2. Engage, not only Broadcast Flickr: peterfuchs

3. Interacting with an Invisible Audience Flickr: patrickmayon

4. Sculpting Data Alex Dragulescu

6. Relationships Preferences People Behavior Social Graphbased on people Cultural Norms Influence Location Perception Friendship People

11. Information Spreads through People Flickr: eekim

12. Attention is the Bottleneck Flickr: mangpages

13. #140conf morning @jeffpulver Israeli Startups

14. Visual Representation

15. Mine Digital Breadcrumbs - http://oneforty.com/gilgul/brandsconf Social Graphs are Useful (but Hard) Understanding Information Flow is Powerful

17. Thank You Gilad Lotan | @gilgul giladl@microsoft.com Microsoft FUSE Labs