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Are Mobile Users More Vigilant? • Giles Phillips • HCI International 2014 - Crete, Greece • 1/19
M. Giles Phillips
Founder + Principal Investigator | Subforum
@subforum
Mobile Users are More Vigilant Than
Situated Users
HCI International 2014 - Heraklion, Crete
June 25th, 2014
Vigilance in HCI - Prior Work
Vigilance (n.) The action or state of keeping careful watch for potential danger or difficulties.
Classically associated with high stakes, sustained
usage tasks by trained operators
Started in WW2 - observing Radar Operators
Mackworth Clock - A simple, repeatable test for
user’s ability to detect signals
Vigilance Decrement - attentional decline impacts
user performance, particularly after the first 30min
THE MACKWORTH CLOCK WW2 RADAR OPERATOR
Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 2/19
Applied contexts:
• Radar Monitoring
• Air Traffic Control
• Security/Systems IT
Usage Session
Target Signals
Vigilant attention span
Scenario assumptions:
• Trained Operators
• Situated Usage
• Sustained Usage
Vigilance Concept Model:
Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 3/19
Vigilance in HCI - Prior Work (cont'd)
Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 4/19
What About Everyday Mobile Users?
Impression Management
Socialization involves
instinctual feedback loops:
do » observe » adapt
Identify Performance
Social Processes Made Exogenous
Online profile informs
self-identity and must
be monitored{ }
VigilanceVigilance
Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 5/19
Everyday Vigilance: Communication
321 4 5
Vigilance is instinctual, training not required
Sustained attention, not sustained usage
Vigilance can manifest as bursts of use
along a watchfulness continuum
Target Signals
Usage Sessions (n)
Vigilant attention span
Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 6/19
Vigilance Over Intermittent Sessions of Use
Establish and
evaluate criteria
for determining if
a specific session
of use is vigilant
Compare Situated
and Mobile usage
to see if Mobile
users tend to be
more vigilant
Vigilant or not?
Are Mobile Users More Vigilant?
Vigilant or not?
Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 7/19
Study : Goals
High Task Importance Exogenous or Endogenous Cue Dire Consequences
Low Medium High
As Perceived by User
Criticality of Task
Assumed Contexts:
• Self-Preservation
• Work / Family / Friends
• Communication
Events that invoke the user’s
engagement with device:
• Alert
• Notification
• Compulsion
(Could be habituated)
As Projected by User
For Failing to complete task
Consequences:
• Harm to Self or Others
• Miscommunication
• Loss
!
Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 8/19
Measuring Vigilance
Study Phases
1. User Phone Interview
2. Self-reporting Journal Study
Analysis
Qualitative: trends, patterns, relationship to device
Quantitative: Longitudinal; per-session; per-user
Compare Sessions of use for Situated & Mobile users
• 8 participants in each cohort, 16 total
• Recruiting via craigslist - $50 gift card upon completion
• 14 journal entries per user - 1x entry per day (2wk min) - 224 total
• 1 entry = 1 session of use (most recent or most notable for day)
Cohort
Mobile
Situated
1
0
02
0
45-54
6
35-44
5
18-24Female 55-64
4
1
Male
3
25-34
4
1
2
3
Apply Vigilance
Criteria to
analyze each
session of use
Gender / Age Distribution by Cohort
Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 9/19
Study : Methodology
High Frequency, Intermittent Usage
“Phantom Signals”: checking for notifications
Opening the device with no clear goals
Habituated Monitoring Chains
“It is the worst. I feel
like I am not connected to
the world. You feel lost.”
“I was kind of scared”
High Separation Anxiety
Retrieving a lost, broken, or forgotten
device takes precedence over other
considerations
Takes effort to avoid
checking the device:
“it’s not difficult, but I
have to think about it”
Service Suppression
Disabling Services
Avoiding Touchpoints
Desensitization
1
2
34
5
Deactivating account in
a situational fashion,
i.e. during exam week,
“because [Facebook is]
counterproductive.”
X
Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 10/19
Qualitative Analysis - Mobile Users
Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 11/19
Daily Journal Analysis - Example Entry Form
78%
44%
100%
Correlation of
vigilance and
watchfulness
83%
15
Vigilant Sessions on
days where users felt
need to be watchful
5
Vigilant Sessions on
days where users
noted watchfulness
6
1525 (78%)
14 (44%)
WATCHFUL
SESSIONS
48 (43.8%)
16 (14.3%)
VIGILANT
SESSIONS
Situated
Mobile
COHORT
CORRELATION TO VIGILANCE
MOBILE
SITUATED
43.8%
14.3%
MOBILE
SITUATED
Percentage of
Sessions that
were Vigilant
Percentage of Days
Users Felt Need to
be Watchful
Pilot Study - Early Results
Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 12/19
Daily Journal Analysis - Findings
Pilot Study - results need validation
Small sample size (2x8)
- 16 total participants
- Not statistically reliable
- Limited demographic data
Relied on Self-Reporting
- Subjectivity & Bias
- Errors
Informal Vigilance Criteria
- Need to be formalized
Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 13/19
Study Limitations
1 2Everyday Vigilance Might be Real If So, Be Less Engaging
Open
Device
Assess
Status
Take
Action
Close
Device
We may be neglecting vigilance as a common user
behavior for our products/services or ecosystem.
Vigilance is instinctual, it will happen as soon as the
user cares enough. It likely affects returning users who
are invested in the service.
Vigilance creates distraction and based on prior work, it
probably consumes attentional resources in unique
ways.
It’s different from boredom activities, planned work, or
directed inquiry/sharing.
In designing for a vigilant user, consider
specific design principles for
disengagement:
Shorten the usage session & eliminate
distractors
Minimize alerts
Minimize use of communication channels
Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 14/19
Key Takeaways
Giles Phillips • Are Mobile Users More Vigilant? • HCI International 2014 Wed Jun 25 2014 • 15/19
THANK YOU!
@gilesphillips
giles@subforum.org
43.8%
14.3%
96.8%
Correlation of
vigilance and dire
consequences
90.9%
30
Vigilant Sessions
associated with dire
consequences
10
Vigilant Sessions on
days where users
noted consequences
11
3148
(43.8%)
16
(14.3%)
VIGILANT
SESSIONS
112
112
TOTAL
SESSIONS
Situated
Mobile
COHORT
USER’S PERCEPTION OF DIRE CONSEQUENCES
Percentage of Sessions that were Vigilant
Standard Deviations
2.6
1.5
MOBILE
SITUATED
Vigilant Sessions Per User
Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 16/19
xQuantitative Analysis
78%
44%
100%
Correlation of
vigilance and
watchfulness
83%
15
Vigilant Sessions on
days where users felt
need to be watchful
5
Vigilant Sessions on
days where users
noted watchfulness
6
1525
(78%)
14
(44%)
WATCHFUL
SESSIONS
32
32
TOTAL
SESSIONS
Situated
Mobile
COHORT
CORRELATION TO VIGILANCE
Percentage of Days Users Felt Need to be Watchful
MOBILE
SITUATED
Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 17/19
Quantitative Analysis 3
Core Vigilance Criteria
Task Description & Importance
Task invokation
Consequence Details
Perceived problems if the task was not
completed?
SET 1
Days 1-5 (80 entries)
Topic Areas
Questions were organized into topic
areas, all sets included the core
vigilance criteria:
Session Details
Length of Session
Task switching
Watchfulness
Did user feel a need to be watchful this
day?
SET 2
Days 6-10 (80 entries)
SET 3
Days 11-14 (64 entries)
Question Sets
Over the course of the study, questions were rotated 3 times:
Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 18/19
Study : Journal Details
SESSION
1 2 3Vigilance First Disengagement Habituation
Open
Device
Assess
Status
Take
Action
Close
Device
S7 S8 S9 S10 S11
S13 S14 S15 S16 S17
S19 S20 S21 S22 S23
S1 S2 S3 S4 S5
S12
S18
S24
S6
Should Session 20 stand out?
Shortened Paths to Action
Only show what’s essential
Eliminate Distractors
Minimize Alerts / Salience
Shorten Session of Use
Push user back into Real World
Frequent, Repeated Tasks
Standard, Non-Novel IxD
Use alert variance to combat
If Vigilance is a common behavior, we must question classic goals: engagement, focus, immersion
Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 19/19
How Do We Support Vigilance? Proposed Design Principles:

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Mobile Users are More Vigilant than Situated Users

  • 1. Are Mobile Users More Vigilant? • Giles Phillips • HCI International 2014 - Crete, Greece • 1/19 M. Giles Phillips Founder + Principal Investigator | Subforum @subforum Mobile Users are More Vigilant Than Situated Users HCI International 2014 - Heraklion, Crete June 25th, 2014
  • 2. Vigilance in HCI - Prior Work Vigilance (n.) The action or state of keeping careful watch for potential danger or difficulties. Classically associated with high stakes, sustained usage tasks by trained operators Started in WW2 - observing Radar Operators Mackworth Clock - A simple, repeatable test for user’s ability to detect signals Vigilance Decrement - attentional decline impacts user performance, particularly after the first 30min THE MACKWORTH CLOCK WW2 RADAR OPERATOR Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 2/19
  • 3. Applied contexts: • Radar Monitoring • Air Traffic Control • Security/Systems IT Usage Session Target Signals Vigilant attention span Scenario assumptions: • Trained Operators • Situated Usage • Sustained Usage Vigilance Concept Model: Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 3/19 Vigilance in HCI - Prior Work (cont'd)
  • 4. Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 4/19 What About Everyday Mobile Users?
  • 5. Impression Management Socialization involves instinctual feedback loops: do » observe » adapt Identify Performance Social Processes Made Exogenous Online profile informs self-identity and must be monitored{ } VigilanceVigilance Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 5/19 Everyday Vigilance: Communication
  • 6. 321 4 5 Vigilance is instinctual, training not required Sustained attention, not sustained usage Vigilance can manifest as bursts of use along a watchfulness continuum Target Signals Usage Sessions (n) Vigilant attention span Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 6/19 Vigilance Over Intermittent Sessions of Use
  • 7. Establish and evaluate criteria for determining if a specific session of use is vigilant Compare Situated and Mobile usage to see if Mobile users tend to be more vigilant Vigilant or not? Are Mobile Users More Vigilant? Vigilant or not? Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 7/19 Study : Goals
  • 8. High Task Importance Exogenous or Endogenous Cue Dire Consequences Low Medium High As Perceived by User Criticality of Task Assumed Contexts: • Self-Preservation • Work / Family / Friends • Communication Events that invoke the user’s engagement with device: • Alert • Notification • Compulsion (Could be habituated) As Projected by User For Failing to complete task Consequences: • Harm to Self or Others • Miscommunication • Loss ! Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 8/19 Measuring Vigilance
  • 9. Study Phases 1. User Phone Interview 2. Self-reporting Journal Study Analysis Qualitative: trends, patterns, relationship to device Quantitative: Longitudinal; per-session; per-user Compare Sessions of use for Situated & Mobile users • 8 participants in each cohort, 16 total • Recruiting via craigslist - $50 gift card upon completion • 14 journal entries per user - 1x entry per day (2wk min) - 224 total • 1 entry = 1 session of use (most recent or most notable for day) Cohort Mobile Situated 1 0 02 0 45-54 6 35-44 5 18-24Female 55-64 4 1 Male 3 25-34 4 1 2 3 Apply Vigilance Criteria to analyze each session of use Gender / Age Distribution by Cohort Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 9/19 Study : Methodology
  • 10. High Frequency, Intermittent Usage “Phantom Signals”: checking for notifications Opening the device with no clear goals Habituated Monitoring Chains “It is the worst. I feel like I am not connected to the world. You feel lost.” “I was kind of scared” High Separation Anxiety Retrieving a lost, broken, or forgotten device takes precedence over other considerations Takes effort to avoid checking the device: “it’s not difficult, but I have to think about it” Service Suppression Disabling Services Avoiding Touchpoints Desensitization 1 2 34 5 Deactivating account in a situational fashion, i.e. during exam week, “because [Facebook is] counterproductive.” X Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 10/19 Qualitative Analysis - Mobile Users
  • 11. Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 11/19 Daily Journal Analysis - Example Entry Form
  • 12. 78% 44% 100% Correlation of vigilance and watchfulness 83% 15 Vigilant Sessions on days where users felt need to be watchful 5 Vigilant Sessions on days where users noted watchfulness 6 1525 (78%) 14 (44%) WATCHFUL SESSIONS 48 (43.8%) 16 (14.3%) VIGILANT SESSIONS Situated Mobile COHORT CORRELATION TO VIGILANCE MOBILE SITUATED 43.8% 14.3% MOBILE SITUATED Percentage of Sessions that were Vigilant Percentage of Days Users Felt Need to be Watchful Pilot Study - Early Results Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 12/19 Daily Journal Analysis - Findings
  • 13. Pilot Study - results need validation Small sample size (2x8) - 16 total participants - Not statistically reliable - Limited demographic data Relied on Self-Reporting - Subjectivity & Bias - Errors Informal Vigilance Criteria - Need to be formalized Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 13/19 Study Limitations
  • 14. 1 2Everyday Vigilance Might be Real If So, Be Less Engaging Open Device Assess Status Take Action Close Device We may be neglecting vigilance as a common user behavior for our products/services or ecosystem. Vigilance is instinctual, it will happen as soon as the user cares enough. It likely affects returning users who are invested in the service. Vigilance creates distraction and based on prior work, it probably consumes attentional resources in unique ways. It’s different from boredom activities, planned work, or directed inquiry/sharing. In designing for a vigilant user, consider specific design principles for disengagement: Shorten the usage session & eliminate distractors Minimize alerts Minimize use of communication channels Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 14/19 Key Takeaways
  • 15. Giles Phillips • Are Mobile Users More Vigilant? • HCI International 2014 Wed Jun 25 2014 • 15/19 THANK YOU! @gilesphillips giles@subforum.org
  • 16. 43.8% 14.3% 96.8% Correlation of vigilance and dire consequences 90.9% 30 Vigilant Sessions associated with dire consequences 10 Vigilant Sessions on days where users noted consequences 11 3148 (43.8%) 16 (14.3%) VIGILANT SESSIONS 112 112 TOTAL SESSIONS Situated Mobile COHORT USER’S PERCEPTION OF DIRE CONSEQUENCES Percentage of Sessions that were Vigilant Standard Deviations 2.6 1.5 MOBILE SITUATED Vigilant Sessions Per User Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 16/19 xQuantitative Analysis
  • 17. 78% 44% 100% Correlation of vigilance and watchfulness 83% 15 Vigilant Sessions on days where users felt need to be watchful 5 Vigilant Sessions on days where users noted watchfulness 6 1525 (78%) 14 (44%) WATCHFUL SESSIONS 32 32 TOTAL SESSIONS Situated Mobile COHORT CORRELATION TO VIGILANCE Percentage of Days Users Felt Need to be Watchful MOBILE SITUATED Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 17/19 Quantitative Analysis 3
  • 18. Core Vigilance Criteria Task Description & Importance Task invokation Consequence Details Perceived problems if the task was not completed? SET 1 Days 1-5 (80 entries) Topic Areas Questions were organized into topic areas, all sets included the core vigilance criteria: Session Details Length of Session Task switching Watchfulness Did user feel a need to be watchful this day? SET 2 Days 6-10 (80 entries) SET 3 Days 11-14 (64 entries) Question Sets Over the course of the study, questions were rotated 3 times: Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 18/19 Study : Journal Details
  • 19. SESSION 1 2 3Vigilance First Disengagement Habituation Open Device Assess Status Take Action Close Device S7 S8 S9 S10 S11 S13 S14 S15 S16 S17 S19 S20 S21 S22 S23 S1 S2 S3 S4 S5 S12 S18 S24 S6 Should Session 20 stand out? Shortened Paths to Action Only show what’s essential Eliminate Distractors Minimize Alerts / Salience Shorten Session of Use Push user back into Real World Frequent, Repeated Tasks Standard, Non-Novel IxD Use alert variance to combat If Vigilance is a common behavior, we must question classic goals: engagement, focus, immersion Mobile Users Are More Vigilant Than Situated Users • Giles Phillips • @gilesphillips HCI International 2014 • Crete, Greece • 19/19 How Do We Support Vigilance? Proposed Design Principles: