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Publicidade Online Verdades e Mentiras
<ul><li>Mentira nº1 </li></ul><ul><li>A internet é mídia de nicho. </li></ul>Mentira  nº  1: A internet  é mídia de nicho
<ul><li>Mídia de massa e potencial de crescimento </li></ul><ul><li>40 milhões de usuários ativos no Brasil </li></ul><ul>...
<ul><li>A internet no Brasil… </li></ul><ul><li>1ª maior base de usu á rios de  MSN Messenger   do mundo:   36 milh ões  d...
Fenômenos culturais de massa eram um  reflexo do “monopólio” dos meios tradicionais Fenômenos culturais de massa
Hoje, os fenômenos de massa estão em grande parte no   meio virtual Fenômenos culturais de massa
<ul><li>Mentira nº1 </li></ul><ul><li>A internet é mídia de nicho. </li></ul>Mentira  nº  2: A internet  é coisa de moleca...
<ul><ul><li>Adultos na internet:   55% do público da internet  no Brasil tem mais de 25 anos </li></ul></ul><ul><ul><li>Ad...
<ul><ul><li>Os  4 maiores portais  do Brasil t êm   mais assinantes que os  4 maiores ve íc ulos de  m ídi a impressa .  1...
<ul><li>Mentira nº1 </li></ul><ul><li>A internet é mídia de nicho. </li></ul>Mentira  nº  3 A internet  é limitada  pra cr...
<ul><ul><li> Trailler Shrek 2 </li></ul></ul><ul><ul><li>Comerciais iPod </li></ul></ul><ul><ul><li>  Game Fifa Street Soc...
<ul><li>Mentira nº1 </li></ul><ul><li>A internet é mídia de nicho. </li></ul>Mentira  nº  4 A grande vantagem da internet ...
<ul><li>Audiência própria </li></ul><ul><ul><li>Cria relacionamento, fideliza </li></ul></ul><ul><li>Retenção </li></ul><u...
E ainda  é ponto-de-venda A internet  é todas as mídias numa só <ul><ul><li>Internet pode entreter tanto quanto a  TV , ou...
<ul><li>Mentira nº1 </li></ul><ul><li>A internet é mídia de nicho. </li></ul>Mentira  nº  5 Pop up todo mundo fecha.  E o ...
Cada formato tem a sua funç ão <ul><ul><ul><ul><li>:: Nivea -  Guarda-sol </li></ul></ul></ul></ul><ul><ul><ul><ul><li>:: ...
<ul><ul><ul><li>Como tirar o melhor proveito dos potenciais da internet? </li></ul></ul></ul>
<ul><li>Atrair atenç ão para a marca e aumentar venda   de downloads. </li></ul><ul><li>www.baixarepreciso.com.br </li></u...
<ul><li>Nike Plus </li></ul><ul><li>http://br.youtube.com/watch?v=qOr5_GaGnPc </li></ul>Da s érie “inveja branca”
<ul><li>Nike Plus </li></ul><ul><ul><ul><li>-  Utilidade, comunidade, informação de produto, venda </li></ul></ul></ul><ul...
<ul><li>Burger King - Whopper Freak out http://www.cpbgroup.com/awards/ca/bkwhopperfreakoutdm.html </li></ul><ul><li>Pet S...
<ul><ul><ul><li>Tendência da publicidade: </li></ul></ul></ul><ul><ul><ul><li>envolvimento + relev ância </li></ul></ul></...
<ul><li>Mentira nº1 </li></ul><ul><li>A internet é mídia de nicho. </li></ul>Verdade  única:
<ul><li>Tudo pode mudar. </li></ul><ul><li>  Menos o mais importante. </li></ul>
<ul><ul><ul><li>O valor  d a id éia. </li></ul></ul></ul>
Tks! suzana @ hellointeractive . com . br www  .  hellointeractive  .   com  .   br  (NOVO!)
 
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Verdades Mentiras Leve Susana Apelbaum Na Espm No Curso De Inovacao Digital

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Apresentação verdades e mentiras da brilhante Susana Alpenbaum da Hello www.hello.com.br no curso de inovação digital da ESPM

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Verdades Mentiras Leve Susana Apelbaum Na Espm No Curso De Inovacao Digital

  1. 2. Publicidade Online Verdades e Mentiras
  2. 3. <ul><li>Mentira nº1 </li></ul><ul><li>A internet é mídia de nicho. </li></ul>Mentira nº 1: A internet é mídia de nicho
  3. 4. <ul><li>Mídia de massa e potencial de crescimento </li></ul><ul><li>40 milhões de usuários ativos no Brasil </li></ul><ul><ul><li>Entre acessos no trabalho e domiciliares </li></ul></ul><ul><li>A internet é a segunda mídia de massa nacional. TV a Cabo = 13 milhões; Revistas = 13 milhões; Jornais = 3,1 milhões </li></ul><ul><li>Usuário brasileiro é campeão do mundo em horas mensais na internet </li></ul><ul><ul><li>Brasileiros navegam em média 23 horas por mês. França = 21h30 EUA = 20h24 Japão = 20h20 </li></ul></ul><ul><li>Internet é o único meio com penetração no horário de trabalho </li></ul><ul><li>Alto índice de público formador de opinião e com alto poder aquisitivo </li></ul><ul><li>(fonte IBOPE abril 2008) </li></ul>
  4. 5. <ul><li>A internet no Brasil… </li></ul><ul><li>1ª maior base de usu á rios de MSN Messenger do mundo: 36 milh ões de usu ários </li></ul><ul><li>2ª maior base de usu ários de YouTube do mundo </li></ul><ul><li>2ª maior base de usu ário s de GMail do mundo </li></ul><ul><li>1ª maior base de usu á rios do Orkut no mundo </li></ul>
  5. 6. Fenômenos culturais de massa eram um reflexo do “monopólio” dos meios tradicionais Fenômenos culturais de massa
  6. 7. Hoje, os fenômenos de massa estão em grande parte no meio virtual Fenômenos culturais de massa
  7. 8. <ul><li>Mentira nº1 </li></ul><ul><li>A internet é mídia de nicho. </li></ul>Mentira nº 2: A internet é coisa de molecada. E com grana.
  8. 9. <ul><ul><li>Adultos na internet: 55% do público da internet no Brasil tem mais de 25 anos </li></ul></ul><ul><ul><li>Adultos e games: A maioria dos que jogam online é de mulheres </li></ul></ul><ul><ul><li>Classe C: 34% dos acessos à web é feito pelas c lasses C e D </li></ul></ul><ul><ul><li>Em, 2007 a venda de PCs superou a de televisores no Brasil </li></ul></ul><ul><li>Fonte: IAB Brasil 2007 </li></ul>Adultos predominam na internet
  9. 10. <ul><ul><li>Os 4 maiores portais do Brasil t êm mais assinantes que os 4 maiores ve íc ulos de m ídi a impressa . 1 </li></ul></ul><ul><ul><li>O maior portal brasileiro tem mais assinantes que as 3 principais revistas do pa ís juntas, e que os 3 principais jornais do pa ís juntos </li></ul></ul><ul><ul><li>tamb ém 1 </li></ul></ul><ul><ul><li>A circulaç ão mé dia do maior jornal do pa ís é menor que a audi ência di ária do maior site de not ícias da Internet 2 </li></ul></ul><ul><ul><li>O n úm e ro total de assinantes na TV a Cabo é 22% menor que o n úm e ro de assinantes que pagam por acesso a Internet . 3 </li></ul></ul><ul><ul><li>Fonte: (1) IVC e Revista InfoExame; (2)Ibope NetRatings e IVC; (3)M ídia dados e Ibope TGI </li></ul></ul>Comparativo entre os meios
  10. 11. <ul><li>Mentira nº1 </li></ul><ul><li>A internet é mídia de nicho. </li></ul>Mentira nº 3 A internet é limitada pra criar
  11. 12. <ul><ul><li> Trailler Shrek 2 </li></ul></ul><ul><ul><li>Comerciais iPod </li></ul></ul><ul><ul><li> Game Fifa Street Soccer </li></ul></ul>Limitada é a TV
  12. 13. <ul><li>Mentira nº1 </li></ul><ul><li>A internet é mídia de nicho. </li></ul>Mentira nº 4 A grande vantagem da internet é a interatividade
  13. 14. <ul><li>Audiência própria </li></ul><ul><ul><li>Cria relacionamento, fideliza </li></ul></ul><ul><li>Retenção </li></ul><ul><ul><li>É o meio que mais consegue reter a atenção do consumidor </li></ul></ul><ul><li>Segmentação </li></ul><ul><ul><li>Menor dispersão, maior eficiência no target </li></ul></ul><ul><li>Medição de resultados </li></ul><ul><ul><li>- Precisão, estratégia consciente </li></ul></ul><ul><li>Poder viral </li></ul><ul><ul><li>Amigos como anunciantes </li></ul></ul><ul><li>Infiltração da marca na vida das pessoas </li></ul><ul><ul><li>Orkut, Flickr, You Tube </li></ul></ul>A interatividade é só o começo
  14. 15. E ainda é ponto-de-venda A internet é todas as mídias numa só <ul><ul><li>Internet pode entreter tanto quanto a TV , ou mais </li></ul></ul><ul><ul><ul><li>You Tube, Current TV, Joost, All TV </li></ul></ul></ul><ul><ul><li>Atrair leitores como uma revista </li></ul></ul><ul><ul><ul><li>Profundidade + Colaborativa + 1 edição a cada segundo </li></ul></ul></ul><ul><ul><li>Atrair ouvintes como uma rádio </li></ul></ul><ul><ul><ul><li>Rádio UOL, Pandora, Podcasts </li></ul></ul></ul><ul><ul><li>Atrair mais leitores que um jornal </li></ul></ul><ul><ul><ul><li>Blogs de jornalistas + 1 edição a cada segundo </li></ul></ul></ul><ul><ul><li>Conseguir atenção tanto quanto cinema </li></ul></ul><ul><ul><ul><li>Pirelli Films </li></ul></ul></ul><ul><ul><li>Ser simples e clara como um outdoor </li></ul></ul><ul><ul><ul><li>Banner </li></ul></ul></ul>E ainda é ponto-de venda
  15. 16. <ul><li>Mentira nº1 </li></ul><ul><li>A internet é mídia de nicho. </li></ul>Mentira nº 5 Pop up todo mundo fecha. E o banner vai morrer.
  16. 17. Cada formato tem a sua funç ão <ul><ul><ul><ul><li>:: Nivea - Guarda-sol </li></ul></ul></ul></ul><ul><ul><ul><ul><li>:: Nivea - Proteç ão </li></ul></ul></ul></ul><ul><ul><ul><ul><li>:: Mitsubishi - Bandeira </li></ul></ul></ul></ul><ul><ul><ul><ul><li>:: Canal Rural - Porco </li></ul></ul></ul></ul><ul><ul><ul><ul><li>:: Canal Rural - Touro :: Nivea - Bye bye celulite </li></ul></ul></ul></ul>
  17. 18. <ul><ul><ul><li>Como tirar o melhor proveito dos potenciais da internet? </li></ul></ul></ul>
  18. 19. <ul><li>Atrair atenç ão para a marca e aumentar venda de downloads. </li></ul><ul><li>www.baixarepreciso.com.br </li></ul><ul><li>http://www.flickr.com/photos/baixarepreciso </li></ul>Case hello - Baixa Hits
  19. 20. <ul><li>Nike Plus </li></ul><ul><li>http://br.youtube.com/watch?v=qOr5_GaGnPc </li></ul>Da s érie “inveja branca”
  20. 21. <ul><li>Nike Plus </li></ul><ul><ul><ul><li>- Utilidade, comunidade, informação de produto, venda </li></ul></ul></ul><ul><ul><ul><li>- Mais que campanha: inovação de produto </li></ul></ul></ul><ul><ul><ul><li>- Só seria possível com a internet </li></ul></ul></ul><ul><ul><ul><li>- Muda pra sempre a relação do público com a marca </li></ul></ul></ul>Da s érie “inveja branca”
  21. 22. <ul><li>Burger King - Whopper Freak out http://www.cpbgroup.com/awards/ca/bkwhopperfreakoutdm.html </li></ul><ul><li>Pet Shop Boys - Intractive video http://www.therumpusroom.tv/awards/ </li></ul><ul><li>League of the Blind - Blind Call http://ablindcall.be/htm_nl/blindcall.htm </li></ul><ul><li>Cadbury - Gorilla </li></ul><ul><li>http://www.youtube.com/results?q=Gorilla+Drummer&search_type= </li></ul>Cannes 2008
  22. 23. <ul><ul><ul><li>Tendência da publicidade: </li></ul></ul></ul><ul><ul><ul><li>envolvimento + relev ância </li></ul></ul></ul><ul><ul><ul><ul><li>Serviços </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Entretenimento </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Comunidade </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Info de produto </li></ul></ul></ul></ul>
  23. 24. <ul><li>Mentira nº1 </li></ul><ul><li>A internet é mídia de nicho. </li></ul>Verdade única:
  24. 25. <ul><li>Tudo pode mudar. </li></ul><ul><li> Menos o mais importante. </li></ul>
  25. 26. <ul><ul><ul><li>O valor d a id éia. </li></ul></ul></ul>
  26. 27. Tks! suzana @ hellointeractive . com . br www . hellointeractive . com . br (NOVO!)

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