1. comicreply.com

2. About Giant Step [ giantstep.ca ]
Digital Marketing Agency, based in Toronto, clients worldwide
Developing strategic marketing campaigns + online properties
eLearning social mobile
web sites
media + kiosk
casual custom
eCommerce
games apps
Focus on branded online experiences = marketing results!
Delivered 50+ interactive projects since 2003, including work for:

3. Gogo's Crazy Bones
International best-selling toy brand

4. Consumer web marketing destination
> Adapt content / product catalogs
> Club membership / safe social media
> Personal collections
> Branded games
> Branded activities/contests
> Downloads
* Multiple languages
* Regional products
* Regional promos
?
custom CMS

5. Our expertise:
Technology HTML/HTML5
Email Marketing
Will it work? Javascript/jQuery
FacebookConnect
PHP/MySQL
Mobile versions
Not slow? Not crush?
Integration Flash/Flex
Testing On all browsers? Servers/Hosting
Marketing Design
unique visits Usability
Will they
come back? Will they use it? Look
Time spent
& Feel
UGC posts Bring friends? Enjoy it? Brand
Repeat visits Guidelines
Often? Love it?
Sharing Wow Factor

8. Digital Platform for UGC Contests | Overview

13. Great Marketing ROI:
* Million+ UGC posts
* Tens of millions of views/votes
* Interactive media awards
"Sold more than 400 millon
units in 20-plus markets.."

14. ComicReply™ is an audience engagement platform,
that enables your fans to create ‘fan-art’ using
elements from your content.
Enables many types of contests:
* Comics * Audio narration
* Characters * Postcard / Scene
* Objects * Photo
* Drawing * Video
On every screen:
Web, Mobile
Facebook, etc.

15. remix branded
content to
at end of contest produce 'fan-art'
the 'most-voted' post is
posts win prizes moderated
before going
'live'
creator
fans vote shares their
for their favorite post to get votes
'fan-art' posts
fans
browse, search
and view
branded 'fan-art'

16. ComicReply™ is a marketing machine that can operate
24/7/365, growing the fan base + sales
* Identify + activate your fans and friends (grow mailing list)
* Leverage interests to extend reach (through meta-content)
* Extend ancillary 'long-tail' sales
ComicReply™ is for everyone:
* Brands / agencies
* Content marketers
* New productions
* Archival content (still has fans)
* SMEs
+ distributors to SMEs (ISPs,etc.)

17. ID
EA
'Creative Contests' can take many forms:
S
* "Make a Smurf" contest
select head, body, arms, clothes, accessories to create and
name your own Smurf - 'most-voted' in gallery Smurf wins!
Hipsmurf Wisemurf
* "Pizza party" contest
select pizza toppings to create and name your own pizza
- 'most-voted' receipe wins a pizza party!
* "Simpsons Comics" contest Tomatoattack Lemochili
select Simpsons elements to create Simpson's comics:
> backgrounds / scenes
> characters / poses
> accessories / props
> special fx
> sound bite / background music
> audio-record / narrate your comics
> add drawing on everything + more
oops
- 'most-voted' comics wins a Simpsons DVD!

18. 'Pet Comics'
contest at
ScoopyBags.com
Pet owners create
comics with pics of
their pets and the
'most-voted' each
month wins
"a year's supply
of poop bags!"
Also directs product
sales (poop bags) and a
portion of sales goes to
the Cancer Society's
Bark For Life fund.

21. Big plans: product interface (in dev)

23. Big plans: admin panel (in dev)

28. SAAS platform available on a monthly fee + extras (usage, fb + mobile
apps), custom implementations, and also for IP-Swaps and other