2. New a m b i t i o n fo r B r u s s e l s
NEO Brussels is a high quality mixed-use project
including a shopping centre, leisure, a convention
centre and housing which will set a new benchmark
in urban redevelopment in Belgium.
This exciting development project on the 68 hectares Heyzel
Plateau site of which 18 hectares will be redeveloped, will create a new
vibrant area serving the local community, business and tourists and
will create new synergy with the existing sport, business, leisure and
tourist attractions such as the Atomium, the exhibition centre, the
Roi Baudoin stadium, a multiplex cinema and the park which already
attract over 3 million people annually.
The existing metro and tramway lines, which provide excellent public
transport from the centre of Brussels will be further improved and
extended to provide first class access into the heart of NEO Brussels.
This ambitious project will significantly increase the attraction of Heyzel
Plateau as a destination visit for Belgian residents and tourists alike.
Alongside the shopping centre, leisure, housing and convention centre
EXCS are exploring installing a Museum of Modern Art.
Phase 1 works will start in 2014 with the convention centre, a
70 000m² GLA shopping centre and around 9 000m² of restaurant
and leisure facilities.
3. A fundamental
p roject to Brussels
The site is unique, and ideally situated at the heart of Europe.
This is the only project that meets the needs of the people of
Brussels and the residents of the northern suburbs of the City.
The tourist appeal of the Atomium and the business tourism
linked to Brussels Expo both help underpin this splendid
development opportunity. Access to the site by car and public
transport is unrivalled and helps make the site even more
attractive.
The development site belongs to the City of Brussels, which
is strongly backing this scheme, together with the Brussels
authorities who have given their full support to the entire
development project.
No other site has the inherent qualities we have at Heyzel, this
development is central to Brussels, the capital of Europe, and its
local and international development.
Freddy Thielemans, Mayor of the City of Brussels
A new public axis connects the centre
of the plateau to the Atomium.
4. From t h e m a s te r p l a n n e r
point o f v i e w
“KCAP’s vision for NEO Brussels is to strengthen the
positioning of the Heyzel area, through a high quality
development which will add value to the existing space
and to introduce a sustainable development framework.
A strong vision which will bring together Brussels, Belgium
and Europe in one prestigious location”.
Kees Christiaanse, KCAP Architects & Planners
Impression of
the final stage.
5. Brussels Expo Park of Laeken
Expo ‘58
National Stadium
Atomium
Before and after: Sports and leisure park, with the new building development in the background
(view from the south).
6. Introduction by Charles Picqué
The Brussels Region is now
the third economic growth hub
in Europe and the main
development hub in Belgium.
The Brussels International
Development Plan adopted by
the Government in 2007 is a
long-term plan of action.
It mainly envisages developing large strategic areas and
setting up international infrastructures.
This flagship project for NEO Brussels seeks to combine
sustainable economic development, tourism development, job
creation, international pull and the well-being of the
inhabitants.
Well-served by the Brussels public transport system and easy
to reach from abroad, this site will host a major congress
centre, a large shopping mall and a theatre, along with new
housing and facilities.
The NEO project seeks to set major urban development
targets for the site that hosted the 1935 and 1958 World Trade
Fairs.
Charles Picqué, Minister President Region Brussels
7. New central plaza in the final stage The sports and leisure park, with restaurants,
after removal of the stadium. cinema and apartment buidings in the background.
The event square with the new event hall on the left. The Southern park edge with restaurants and terraces.
8. Heyze l A r ea D ev e l o p m e n t P ro g ra m
Heyzel area development program
Congress center 15.000 m2 GLA
Retail 70.000 m2 GLA
Restaurants, food 9.000 m2 GLA
& beverage
Restaurants and cafés 4.500 m2 GLA
Leisure 16.000 m2 GLA
Cinema 14.000 m2 GLA
Offices 19.000 m2 GLA
Apartments 750 units
New expo hall 10.000 m2 GLA
Hotel 15.000 m2 GLA
Event hall 8.000 m2 GLA
Parking 5.800 units
Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 Phase 6
• Tram depot and parking garage • Upgrade connection to the Ring • Upgrade A12 connection • Tram extension along Parking C • Event hall • Redevelopment of the stadium site
• Relocation sports • First phase retail • Second phase retail • New expo hall • Culture and leisure
• Congress and hotel • Sports and leisure park • Restructure existing leisure • Hotel on the east entrance
9. Situ a t i o n Ac ce s s i b i l i t y
E19 Antwerp
A12 Amsterdam/
Antwerp
Zaventem Airport
Tram 3
Belgium 0)
R
g(
s Rin
s sel
Bru Tram 94 Tram 51
A10 Gent
Schaarbeek Station
E40 Luik
Simonis
North Station E411
Luxembourg
E19 Charleroi
Brussels Metro 6 Car
Central Station
Metro
Tram
South Station Bus
Parking C: 5300 pp
Parking garage: 5800 pp
London/Paris
10. Susta i n a b i l i t y
The NEO Brussels development project includes a robust
sustainability strategy encompassing three key criteria: transport,
energy and water.
An integrated approach to sustainability will be implemented. Energy
consumption efficiency will be optimised, running costs minimized,
a sustainable supply chain established and public transport links
strengthened to reduce car pollution.
Throughout the Heyzel development visitors, business and
residents will benefit from increased park and garden areas
incorporating water recovery and management systems, new
buildings will meet the most stringent emission standards and
energy management and recycling best practices will be
implemented throughout the NEO Brussels project.
Impression of the sports and leisure park, with the central pond.
11. View from a new apartment over the new park,
the Atomium and Brussels skyline.
East entrance from the A12, with the new expo hall and hotel in the front.
