summer intership ppt

1. , A By:Vipin Kumar

2. Over view of Presentation PART I:About the company’s PART II:About the Project work 1.Company’s profile 2.History 3.Mission /vision 4.Introduction of coca-cola 5.Products 6.coca-cola in india 7.Products in India 8.Major competitor 9.segmentation model 10.swot analysis 11.Project Title 12.Objective of the reserch 13.About my Project Work 14.Reserch tool –Sample EDS sheet 15.Area covered 16.Conclusion 17.Facts/Findings 18.Recommendations 19..Bibliography

3. Type : Public Founded : 1892 Headquarters : Atlanta, Georgia, U.S Area served : Worldwide Key people : MuhtarKent (Chairmanand CEO) Industry : Beverage Products : Coca-Cola Carbonated Soft Drinks, Water& Other Non-alcoholic beverages COMPANY’S PROFILE PART I (HEAD QUARTER OF COCA-COLA)

5. The name Coca Cola was actually given to John Pemberton by his bookkeeper Frank Robinson . He first scripted "Coca Cola" into the flowing letters which has become the famous logo we know and love today.

6. Coca-Cola originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today.Doctor John Pemberton

7. MISSION & VISION Mission & vision are outline who we are, what we seek to achieve, and how we want to achieve it. They provide a clear direction for our Company and help ensure that we are all working toward the same goals. MISSION To Refresh the World...in body, mind, and spirit.

8. VISION Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. People: Be a great place to work where people are inspired to be the best they can be. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities

9. INTRODUCTION OF COCO-COLA The Coca-Cola Company is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world. Coca-Cola currently offers nearly 400 brands in over 200 countries and serves 1.5 billion servings each day. Cocacola enjoys approx 65% market share in Indian beverage industry.

10. Products COCO-COLA having about 400 brands all over the world which were divided into following categories: Energy Drinks Juices/juice drink Soft drink Sports drink

11. Cont… Tea and coffe Water Other drinks Coca Cola’s brands also include milk products, soup, and more…

15. Thums-up

16. Fanta

17. Limca

18. Sprite

19. Maaza

20. Kinley

21. Georgia

23. Pepsi is often second to Coke in terms of sales , but outsells in some localities.

25. MARKET SEGMENTAION MODEL OF COCA-COLA

27. Intense competitionOPPORTUNITY THREATS

28. PROJECT TITLE PART II “TO FIND OUT THE POTENTIAL AREA FOR SOFTDRINKS IN UPCOUNTRY MARKET “

29. Objective of the Reserch The main objective of this study is to expand its market in rural areas. The next objective of this study is to estimate the current dealer status in every village. To find out available opportunities in the market by findings gaps in competitors penetration. To find out major problems dealer facing from company and its products. To collect data from retailers for the activation of new channels. To enhance the market share of the company.

30. About my Project Work My work was to collected the data from the Retailers. Reserch tool -EDS sheet From the collected data my next work was to find out : Number of dry outlets Exclusive coke outlets Exclusive pepsi outlets Shared outlets From the above data i had found the: % of area which is still not selling any soft drink Ratio between coke & Pepsi in the market Also to find out the major problems in the market. Finally I had to conclude all the collected data & found out the overall status of the market.

31. EDS-SHEET

32. Area covered 12.Ghoshipur 13.Kundla 14.Bhavanpur 15.Pachpeda 16.Syal 17.Chilora 18.Rukanpur 19.Abdullapur 20.Jaiyee 21.Nagla 22.Aurangabad 1.Allipur 2.Phaphunda 3.Zahidpur 4.Lohia Nagar 5.Nokza 6.Chandrasara 7. Slampur 8.Zallalpur 9.Piplikheda 10.Hazipur 11.Kazipur

33. CONCLUSION 61% market is captured by coke, 3% market is captured by pepsi, 12% market is in shared and 24% market still not selling any cold drink. Therefore , this % of market yet not covered by any soft drink company.

34. FINDINGS The most popular flavour is Thums up! In the whole market. Coco-Cola is demanded as a substitute of Thums Up! The second most popular flavour is Sprite. Thums Up! Has the highest sale from Coco-Cola company. Pepsi provides more schemes then Coco-Cola. In rural market : Thums Up! , Sprite & Coca-Cola are in huge demand. Limca &Fentawere less demanded . Mazza & Minute pulpy orange having neglegeable sale.

35. RECOMMENDATIONS The company must try to make different brands of coco-cola available at every retail outlet whether it is large or small,otherwise the consumer may go for substitute. Sales people and delivery persons should monitor the market whether stocks are available or not and they deliver to each and every retailer of coke when they do supply. Company can also provide the display items by this retailer feels that company provide them other then revenue so,it becomes company’s satisfied retailer Company should do this because it is also a mean of Advertising/Promotion. Display material should be provided to the retailers on more regular basis to increase the sales level. The company should take steps to replace damaged or unsellable & less water content coco-cola goods frequently from the retailers.

36. BIBLIOGRAPHY www.google.com www.cocacola.com www.cocacolaindia.in www.scribd.com Company outlets Company employees Company’s guide

37. Thank You !