1. PIXAR:
THESE ARE
YOUR STORIES
PRESENTED BY: ALYSON GINES

2. CONCEPT
• “These Are Your Stories”
• Making the films’
characters accessible
• Creating interactive
icons
• Merida from Brave
transitioning into a role
model

3. TARGET AUDIENCE
• Ages 8-18, male and
female
• Strongly influenced by,
and interested in, Pixar
films
• Heavily connected via
devices and social
media

4. KPI
• Sales of films and
merchandise
• Number of hits
received on Pixar’s
home website, and
affiliated sites

5. TOOLS AND TACTICS
• Pinterest
• Fastest growing social
media site in history
• Children’s Board
• Her interests: the
outdoors, treats,
stories
• Youth Board
• Her interests:
horse-back riding,
archery, family,
travel

6. SAMPLE BOARD

7. TOOLS AND TACTICS CON’T
• Blogs and
tumblrs
• Top 10 U.S.
sites
• Young
Princess
Merida blog
• Teen Merida
on tumblr as
a strong,
independent
young
woman

8. TOOLS AND TACTICS CON’T
• Twitter Accounts
• Daily updates
• Interaction:
favorites, re-
tweets,
trending
topics, etc.

9. BUDGET
•Implementation
and sustainability
•Full access
Digital
Communicator
Image via www.ineed.com
•$47,000/year
salary

10. THESE ARE YOUR STORIES
• Brings
characters to life
• Interactive with
the age groups
that are most
connected to the
films
• Increased
interest with the
Pixar brand, and
sales of film and
merchandise