This document provides guidance on marketing products and services during the COVID-19 pandemic. It suggests focusing on being helpful, useful, and uplifting to address challenges like disrupted supply chains, incomes, mobility, and declining well-being. Specifically, the document recommends finding problems to solve through new or modified products and services, selling to communities with relevant needs, sensitively sharing one's story, and making offerings convenient to access.

1. Marketing Your Products and Services
in a COVID-19 Economy
30 May 2020

2. Hello, my name is Gino.

6. How does one even do
marketing in a time like this?

7. Spoiler Alert: It’s not about marketing.

8. “The Sparkability Virtual Summit is
for founders, creatives and change
makers who are driven to find a way
to make money while doing good.”

9. Be helpful
Be useful
Be uplifting
• Your product(s)
• Your service(s)
• How you promote them to people
Marketing in a Covid 19 economy?

10. Being helpful, useful or uplifting
is particularly important given
the big picture context today

11. 1. Disrupted Supply Chains
Lockdowns have affected the flow of goods
across the world.
This has affected the ability of people and
businesses to get raw material, components
and ingredients.
This means people need to find alternative
sources of supplies. Or open new sources.

12. Facilitated by messaging
platforms and digital payments• Local makers and producers
• Local brands and businesses
• Neighborhood economies

17. What could you supply
to people or businesses?

18. 2. Disrupted Incomes
Lockdowns have affected the fortunes of
all businesses. Many businesses will
limp along for the next two years. Many
will also downsize. Others will close.
This means people will need to find
other ways of earning a living. They will
also prioritize their spending.

23. What livelihood could you
provide to people?

27. What “essential” product or service
could you provide to people?

28. 3. Compromised Mobility
Our physical and digital mobility will be
curtailed for awhile.
People will need other ways to access
goods, services and experiences. And to
explore the world around them.

32. What experiences could you make
more accessible to people?

33. 4. Maintaining Well-Being
Quarantine life will continue to take its
toll on people’s physical, mental and
emotional well-being.
People will continue to be mindful about
the state of their well-being.

37. What could you do to help
care for people’s well-being?

38. 4. Maintaining Well-Being
3. Compromised Mobility
2. Disrupted Incomes
1. Disrupted Supply Chains
The Covid 19 economy
• New needs
• New problems to be solved
• New opportunities to be
helpful, useful or uplifting

39. Find a problem that you care about solving.

40. Make sure your product or service is compelling
(i.e. the right quality at the right price)

41. You can…
• Create a new product or service
• Modify/Redesign/Redevelop your existing product or service
• Reposition your existing product or service

42. Social Distancing Proves Bad for Gum and Mint Sales
Hershey's said demand has dropped 40% to 50% in recent weeks

44. Sell to the right communities.

46. Tell your story well.
( but don’t forget to be sensitive to the times)

50. Make it easy to find and buy you.
(At the moment, convenience and accessibility have become much more important)