In this lecture we analyze the evolution of broadcasting in the Arab world and we look at the current and future models of digital distribution. Also, in a world where we can access content for free, which model will be sustainable? Kevin Kelly shares some insights on how we are inclined to pay for content even if we can access it for free. The lecture is concluded with Peter Hirshberg TED talk about why the web will improve the TV model.

1. #COM280
SO YOU WANT TO WORK IN TV ?
( really ?)
SO YOU WANT TO WORK IN TV ?
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2. SO YOU WANT TO WORK IN TV ?
INDEX
PAN ARAB BROADCASTING
NEW MEDIA AND BROADCASTING
TECHNOLOGY
NEW DIGITAL DISTRIBUTION
WHO IS GOING TO SURVIVE ?
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3. BROADCASTING PAN ARAB WORLD
BROADCASTING
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4. BROADCASTING PAN ARAB WORLD
1985 1990
Consumers
Government
controlled
channels
Advertisers
• Terrestrial transmission
• Average of 3 Channels per Country plus access to an average of two extra channels from neighboring Countries
• Programming widely similar and a to news, social and religious content
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5. BROADCASTING PAN ARAB WORLD
1991
The advent of the first Gulf War witnessed viewers massively tuning into CNN's live broadcast.
This was a turning point in the history of Arabic Broadcasting
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6. BROADCASTING PAN ARAB WORLD
1985
First satellite launch Arabsat 1A
20 transponders
2006
Fourth generation BADR 4
32 transponders
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7. BROADCASTING PAN ARAB WORLD
Number Of Free To Air Channels
300
200
+750%
2006 2011
2008
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8. BROADCASTING PAN ARAB WORLD
Deutsch Welle set up a 24Hr news
service in first quarter 2008
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9. BROADCASTING PAN ARAB WORLD
U$ 35 Million investment on
Arabic News Broadcast
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10. BROADCASTING PAN ARAB WORLD
State owned Russia Today planned
40 million U$ investment
for WEB and TV in Arabic
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11. BROADCASTING
Spoken Languages in the World
275 550 825 1,100
0
Mandarin 1,051
English 510
Hindi
490
Spanish
425
Arabic
255
* Million
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12. BROADCASTING PAN ARAB WORLD
Jobs in the industry
+25%
2006 2015
Expats
31%
Locals
44%
56%
69%
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13. BROADCASTING PAN ARAB WORLD
Players - Non Gov - Pay
• 1994 - Launch - 20 encrypted channels (16 television and 4 radio )
• Orbit is the first fully digital broadcaster in the world
• Decoder priced 10.000 U$
• 2000 - 28 thematic channels
• 2002 Pay Per View
• 2006 Move from Italy to Bahrain
• 2008 48 Channels
• 2010 Merge with Showtime
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14. BROADCASTING PAN ARAB WORLD
Players - Non Gov - Pay
• Main competitor with Orbit TV in the Region
• 35 Channels Movies - Entertainment - Lifestyle - Sport
• ShowBox
• English Premiere league ( lost in 2009 )
• 120 Million U$ - 3 Years
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15. BROADCASTING PAN ARAB WORLD
Broadcasters Audit
RATINGS
?
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16. BROADCASTING PAN ARAB WORLD
Broadcasters - Advertisers
Program Specific Sponsorship
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17. BROADCASTING
Broadcasters - New Media
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18. BROADCASTING
Broadcasters - New Media
Access and Post Content anywhere anytime
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19. BROADCASTING
Broadcasters - New Media
Technical Quality
4096 X 2160
1920 X 1080
720 X 576
720 X 480
320 X 240
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20. BROADCASTING PAN ARAB WORLD
Broadcasters - Advertisers
Click Count
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21. MULTIMEDIA
TECHNOLOGY
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22. TECHNOLOGY
Video Editing Suite
2002
2006
2010 SO YOU WANT TO WORK IN TV ?
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23. TECHNOLOGY
TECHNOLOGY - New Digital Distribution Models
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24. TECHNOLOGY
TECHNOLOGY - New Digital Distribution Models
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25. TECHNOLOGY
TECHNOLOGY - New Digital Distribution Models
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26. TECHNOLOGY
TECHNOLOGY - New Digital Distribution Models
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27. TECHNOLOGY
TECHNOLOGY - New Digital Distribution Models
In a ecosystem where I can access content for
free, who is going to survive and how?
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28. TECHNOLOGY
TECHNOLOGY - New Digital Distribution Models
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29. TECHNOLOGY
TECHNOLOGY - Internet as a Copy Machine
by Kevin Kelly
The internet is a copy machine.
In order to send a message from one corner of the globe
to the other, the protocols of communication demand that
the whole message be copied along the way several times.
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30. TECHNOLOGY
TECHNOLOGY -Distribution system
by Kevin Kelly
This super-distribution system has become the foundation of world
economy and wealth.
The instant reduplication and distribution of data, ideas, media and
news is reshaping the way we interpret the world.
The previous distribution model was based on producing , delivering
and selling unique copies , some for free and some with a subscription
system.
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31. TECHNOLOGY
TECHNOLOGY -FREE ASSETS
by Kevin Kelly
If reproductions of media contents can be copied and distributed for free, how can the
system can keep going?
Well, what can't be copied?
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32. TECHNOLOGY
TECHNOLOGY - BETTER THAN FREE
by Kevin Kelly
There are a number of qualities that can't be copied : Immediacy
Personalization
Interpretation
Materialization
Trust
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33. TECHNOLOGY
TECHNOLOGY - BETTER THAN FREE
by Kevin Kelly
Immediacy
Sooner or later you can find a free copy of whatever you want, but getting a copy delivered
to your inbox the moment it is released or produced by its creators is a generative asset.
Many people go to movie theaters to see films on the opening night, where they will pay a
hefty price to see a film that later will be available for free.
Hardcover books command a premium for their immediacy.
First in line often commands an extra price for the same asset.
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34. TECHNOLOGY
TECHNOLOGY - BETTER THAN FREE
by Kevin Kelly
Personalization
The copy of a book can be custom edited by the publishers to reflect your own previous
reading background.
A version of a movie you buy may be cut to reflect the rating you desire (no violence, dirty
language, etc)
Personalization requires an ongoing conversation between the creator and consumer, artist
and fan, producer and user.
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35. TECHNOLOGY
TECHNOLOGY - BETTER THAN FREE
by Kevin Kelly
Interpretation
Software is free,the manual, $10,000
To get copy of your DNA sequence is now very expensive, but soon it won't be.
Soon pharmaceutical companies will pay you to get your genes sequence.
So the copy of your sequence will be free, but the interpretation of what it means will be
very expensive. ( Genetic tailored Aspirin)
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36. TECHNOLOGY
TECHNOLOGY - BETTER THAN FREE
by Kevin Kelly
Materialization
PDFs are fine, but sometimes it is much better to have the same words printed on bright
white cottony paper, bound in leather. Feels good.
The music is free but the bodily performance expensive. This formula is quickly becoming a
common one for not only musicians, but even authors.
The book is free; meeting the author has a cost.
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37. TECHNOLOGY
TECHNOLOGY - BETTER THAN FREE
by Kevin Kelly
Trust
Trust cannot be copied.You can't purchase it. Trust must be earned, over time.
It cannot be downloaded. Or faked. Or counterfeited.
If everything else is equal, you'll always prefer to deal with someone you can trust.
So trust is an intangible that has increasing value in a copy saturated world.
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