No future for search.
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Presented by Costas Mantziaris & Giorgos Vareloglou at Online Marketing Conference 2010 held in Athens Greece in June 2010
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No future for search.
- 1. THERE IS NO FUTURE FOR SEARCH.
- 3. I MEAN FOR REAL.
- 8. N E LI OFF JUNE 25th.
- 9. N E N LI O
- 10. E OFF LIN 10 DAYS LATER PEOPLE WERE MAKING A TRIBUTE TO THE PRINCE!
- 11. N E N LI O THIS IS THE HISTORY OF A YOUTUBE VIDEO THAT MADE 4.000.000 VIEWS
- 12. IF MICHAEL JACKSON WAS A BRAND, HE WOULD BE A 360 COMMUNICATION CASE STUDY.
- 13. CLUE: { Search is a vital part of every 360 communication plan. }
- 14. SEARCH OFFLINE ONLINE
- 15. OF ALL SEARCHES 67% ARE DRIVEN BY OFFLINE MESSAGES
- 16. +
- 17. EVERYTHING THAT HAPPENS OFFLINE REFLECTS ON SEARCH.
- 18. BRANDED SEARCH TRAFFIC IS AN ACCEPTABLE KPI TO MEASURE A BRANDʼS AWARENESS
- 19. STOP CONSIDERING SEARCH AS ANOTHER MEDIUM
- 32. 5 TIPS TO SURVIVE.
- 33. DONʼT 1. FORGET THE GROUND RULES!
- 34. CONTENT RELEVANT CONTENT 2. UNIQUE CONTENT FRESH CONTENT SHAREABLE CONTENT
- 35. LEAVE YOURMARK ON THE WEB! SOCIAL GRAPH 3. ALGORITHMS APPRECIATE IT!
- 36. 4. BEWARE
- 37. DONʼT 5. FORGET THE GROUND RULES!
- 38. THANK YOU.
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