1. Premium Advertisers

2. THE 3 BIGGEST PROBLEMS
1. Discover the App 2. Retain the User
3. Engage and
Monetize

3. NOTIFICATION CENTER
The first point of
contact the user has
with the phone

4. NOTIFICATION CENTER
Social
Your App
Weather
Calendar
Stocks

5. NOTIFICATIONS INYOUR CONTEXT
Avoid Spamming
and speak to users in
their Context
Warply’s effective message
optimization platform
manages to merge relevant
call2action marketing
messages inside app
notification stream
FIG. 3
Notification
Center

6. Sport24 App
for iOS
We let users enable push
notifications by triggering
“Breaking News” in the
Settings section of the app
FIG. 4
Sport24 App
running on an
iPhone 5
SPORT24

7. Monitoring the App from the
Backend
The Backend gives you access to a
vast array of features, including
progress statistics as well as a Heat
Map for the active devices
FIG. 5
Warply
Backend
SPORT24

8. Monitoring the App from the
Backend
The Backend gives you access to a
vast array of features, including
progress statistics as well as a Heat
Map for the active devices
FIG. 5
Warply
Backend
SPORT24

10. RULES AND REGULATIONS
Apps can no longer place ads in the
notification bar. Apps can only push
notifications if they pertain to the
functionality of the app. Google
example: “an airline app that notifies
users of special deals, or a game that
notifies users of in-game
promotions”
Apps can no longer place ads in
the Notification Bar

11. CONTENT FOCUSED CAMPAIGNS
Pizza Delivery App
Download Through
a Popular Sports
App
FIG. 5
App Install Ad
Format

12. CONTENT FOCUSED CAMPAIGNS
Mobile Banking App
Download within a
Finance Application
FIG. 4
App Install Ad
Format

13. THE AD UNIT
Complying to the
new Apple/Android
Regulations
Warply’s mobile ad
unit is a fusion of a
personalized
content based push
notifications with a
context related ad
entry.
Ad unit consists of:
1. return within the app
(retention)
2. Cross-selling or content
suggestion.

14. DOMINOS PIZZA
“The entire business in
1999 was smaller than
the app business today”
Nick Dutch, Domino's head of digital,
Boost Pizza Ordering
in 3 simple Steps

15. EPISTROFI
Warply serves as a zero
cost direct
communication channel
with our top 20%
customers
- Eurobank
40%
CREDIT CARD SPENDING INCREASE
FROM THE FIRST MONTH OF USE
Warply 5% of credit card
holders perform 20% of credit
card spending
- Eurobank
We managed to perform 120K
of mobile device sales just
utilizing warply
communication channel
- Eurobank
EKO campaign generated 200
call center leads for heating oil
orders
- Eurobank

16. ABVASILOPOULOS
Serving Coupons and offers
through location based push
campaigns
AB Vasilopoulos App
for iOS
FIG. 4
AB Vasilopoulos
App

17. IN APP PURCHASE
Purchase action
initiated and
the full page offer
appears

18. CC REGISTRATION
First time credit
card details
entry leads to
successful
payment, along
with credit card
details storage
for future
transactions

20. GO AHEAD
Communicate with your clients
in their context!
visit us: http://warp.ly
like us: https://facebook.com/warply
mail us: info@warp.ly