This document provides information about Frascati Scienza, an organization that promotes and organizes the annual European Researchers' Night and Frascati Scienza activities. It discusses the context and mission of Frascati Scienza, details about the European Researchers' Night event, organizational structure and governance of Frascati Scienza, results from surveys of past events, themes and plans for upcoming events, communication strategies, evolution and growth of partners and activities over time, and considerations around programming, booking, and safety for events.

1. 1 2 - 1 4 A N N I D I N O T T E E U R O P E A
D E I R I C E R C AT O R I ! # E R N 1 8
G . M A Z Z I T E L L I
L A B O R AT O R I N A Z I O N A L I D I F R A S C AT I – I S T I T U T O N A Z I O N A L E D I F I S I C A N U C L E A R E
F R A S C AT I S C I E N Z A ( I TA LY )
H T T P : / / G I O VA N N I M A Z Z I T E L L I . B L O G
O N B E H A L F O F M O R E T H A N 1 0 0 0 R E S E A R C H E R S T H AT E A C H Y E A R P R O M O T E A N D O R G A N I S E T H E
F R A S C AT I S C I E N Z A A C T I V I T I E S A N D T H E E U R O P E A N R E S E A R C H E R S ’ N I G H T

2. T H E C O N T E X T
This area, with its more then 3,000
researchers and many large
research facilities, is a unique pole
for history and activities and is
the most important in Italy and one
of the most significant in Europe.
The Frascati territory is one of the
European regions with the highest
density of research centres,
universities and researchers
working in all the fields.

3. F R A S C AT I S C I E N Z A : W H O W E A R E
Our mission to share spaces and faces of
Science, empowering participation to
Research as common good and the
literacy to scientific citizenship.
Objectives:
• Spreading the scientific culture,
experiencing the thrill of discovery.
• Empowering the Roman Research
Area and its infrastructures located
in the Lazio Region.
• Training the researchers to Science
communication and spreading of
results.

4. E U R O P E A N R E S E A R C H E R S ' N I G H T ( E R N )
The European Researchers' Night is a project promoted by the
European Commission through a biennial call for 8 million euro (12 since
2018) of MSCA to perform the last Friday of September a festival
dedicated to bring RESEARCHERS and PUBLIC AT LARGE closer to
each other and at stimulating young people to embark on scientific
CAREERS. Involve more then 300 European cities, 50 Italian cities, 30 of
which under the coordination of Frascati Scienza
Frascati Scienza is a non-profit association of researchers and the public,
supported by public institutions, universities and by the major Italian
research centres that organised since 12 years the European Researchers'
Night, transforming the Tuscolana area and Rome in the epicentre of
Italian research.

5. F R A S C AT I S C I E N Z A
STAFF
communication - activities - impact - management
Scientific Council
CS
objectives evaluation
Board
CD
coordinations
Research Centers/
Universities Committee
CRER
objectives direction
http://www.frascatiscienza.it/download/13789/
association
members

6. F R A S C AT I S C I E N Z A # E R N I N N U M B E R S
In 2017: about 50.000 visitors were
counted, more then 900 researchers
were involved, 30 millions people
were aware about ERN messages,
with more then 500 press/tv/web
outcome.
We have started in 2006 with 3 research centres located in the Frascati
area, we are now more than 50 partners spread over 30 Italian cities
>20 millions of visualisations of the science pills
and prize for no profit awareness campaign
CERN, EMC

7. S U R V E Y M Y T H O L O G Y A N D R E S U LT S
• Since 2006 we have collected between 500-2000 ex-ante/post questionnaires
per year - 2631 (617 ex-ante, 1.213 ex-post and 801 kids) in 2017. The main
objectives of the survey were to:
• define the target audience reached during the European Researchers' Night
• measure knowledge and promotion of the researcher's figure
• draft the most possible concrete idea of the image of the researcher
• understand how much difference, between Italy and Europe, is perceived by
the public interviewed in relation to employability and research and funding
• analyse how much the role of research in Italy and Europe
• evaluate how much and which media influenced the dissemination
• understanding what was the level of appreciation of the events.
• Since 2014 we have started to collect qualitative feedback though world cafe/
Trivia Night and the #humasofERN project

8. A U D I E N C E
2%
57%
41%
Gender
No ans.
Female
Male
3%
10%
19%
17%
13%
32%
6%
Age
No ans.
0-9
10-19
20-29
30-39
40-59
> 60
3%
11%
27%
10% 10%
26%
13%
Educa&on
No ans.
Middle school
Diploma (1-5)
PHD (8)
First level degree (6)
Second level degree (7)
None
recentex-postresults
how many editions did you attended?
gender
40% < 30
46% -> 6-7-8

9. C O M M U N I C AT I O N

10. P E R C E P T I O N …
how useful is ERN to promote researcher's image/work?
3%
46%
47%
4%
No Ans.
Enough
Much
A few
how much ERN can contribute
to young scientific carriers?
what do you
expect from
ERN?
0
25
50
75
100
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
useful
a few useful
very useful

11. 0
25
50
75
100
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
P E R C E P T I O N …
how much research is important of research for the
society development?
how much the organisation was efficient?
research is adequately funded?
— very much (Italy/Europe)
0
25
50
75
100
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
good
enough
excellent
0
225
450
675
900
Very m
uch
Enough
Not very m
uch
Not at all
No response
Italy
Rest of Europe
~85% believes that research is not
adequately funded

12. E R N 2 0 1 8 - 2 0 1 9 T H E M E :
B E E S
B E A C I T I Z E N S C I E N T I S T
“ B E A C I T I Z E N S C I E N T I S T ” W I L L B E T H E S L O G A N O F E U R O P E A N R E S E A R C H E R S '
N I G H T O R G A N I Z E D B Y F R A S C AT I S C I E N Z A I N 3 6 I TA L I A N C I T I E S . 5 9 PA RT N E R S -
R E S E A R C H C E N T R E S , E D U C AT I O N A L I N S T I T U T E S , U N I V E R S I T I E S , C U LT U R A L A N D
S C I E N T I F I C C E N T R E S A N D A S S O C I AT I O N S O F S C I E N C E C O M M U N I C AT I O N - W I L L
W O R K T O G E T H E R W I T H C I T I Z E N S T O I N C R E A S E T H E S P R E A D A N D R E L E VA N C E O F
T H E M E S S A G E T H AT S C I E N C E A N D T H E R E S E A R C H E R S ' W O R K H AV E T O B E A C T I V E LY
PA RT I C I PAT E D B Y T H E S O C I E T Y. E V E N T S W I L L B E D E S I G N E D T O I N V O LV E T H E
P U B L I C , I N PA R T I C U L A R Y O U N G P E O P L E , T O B E C O - P R O TA G O N I S T . C I T I Z E N S N O T
O N LY I N T H E D E B A T E A B O U T S C I E N C E B U T T H R I L L I N G T H E M I N D I R E C T LY
E X P E R I E N C E T H E D I S C O V E RY O F S C I E N C E . C I T I Z E N S W I L L PA R T I C I PAT E I N M I N I
C I T I Z E N S C I E N C E P R O J E C T S W O R K I N G T O G E T H E R W I T H R E S E A R C H E R S .
2 0 1 8 E U R O P E A N Y E A R O F T H E C U LT U R A L H E R I TA G E

13. T H E M E T H O D : B E P O P, B E S C I E N C E
meets the researchers
research infrastructure visits
remote labs
science theatres
science tours
research @ hospitalsspeed dates
interviews & debates
science exhibit
public lectures
research @ square
roundtables

14. L U N A PA R K - S T R E E T ’ S C I E N T I S T S

15. M I N I N G A N D TA R G E T
A COMMUNICATION action organised at EUROPEAN level aimed at
bringing RESEARCHERS and PUBLIC AT LARGE closer to each other and at
stimulating young people to embark on scientific CAREERS
• All components of the public at large
• From kids to elderly, including families,
teachers, students…
• Focus on young people (pupils, students)
faced with a career choice
• Specific kids' programmes
• With or without scientific background
info day ERN1/17 PO slides
http://ec.europa.eu/research/mariecurieactions/about/researchers-night_en

16. E X P E C T E D M E S S A G E S
• Researchers are amongst us
• Researchers are ordinary people with an extraordinary job
• Research is fun
• Being researcher is exciting
• Researchers improve your everyday life
• Play researcher for a night… or more
• Discover what researchers do and can do
• …
info day ERN1/17 PO slides

17. A B O U T R E S E A R C H E R S
• Researchers expected to be at the centre of the activities
• Possibly actively involved as from the start of the preparatory works
• Showing their "human face":
• Accessible
• In direct contact with the audience
• Easily "traceable"
• Showing other facets than the only scientific one
• Specifically addressing young people about making a career choice
• Presence/witnesses by researchers, notably MCSA fellows an researchers having
benefitted from EU support
• Description of career path, of existing EU potential support and schemes, witnesses
about experience
• Involvement of researchers coming from various environments (academic,
industrial, SME, etc.)
• Mainly through EU corners…
info day ERN1/17 PO slides

18. 2 0 0 6 — > 2 0 1 7 - P R O J E C T ( R ) E V O L U T I O N
• 2006 - COME IN (Condividiamo Mille Emozioni Insieme - Lets share thousand
emotions together)
• 2007 - AGORA’ (AlleGria Oltre la Ricerca - enjoy beyond/with research/ers)
• 2008 - The EOS (Eyes On Researchers)
• 2009 - SAY (Scientist Around Youth)
• 2010 - BEST (focus on collaboration with European partners, ERASMUS MC/CERN)
• 2011 - BRAIN (Be in contact with Research And its Institutions Network for a night)
• 2012 - RESPEcT (RESearchers - Pure Energy from Tip to Toe)
• 2013 - TRAiL (Taste the ReseArchers‟ Life)
• 2014/15 - DREAMS (focus on Sustainability and Responsibility of Science -RRI )
• 2016/17 - MADE IN SCIENCE (focus on effective benefits of science)
• 2017/18 - BEES (focus on participated and collaborated science)
deficit model —> dialogue model —> participative model

19. Budget profile INFN-Frascati Scienza European Researchers’ Night 2006-2014
€0
€70,000
€140,000
€210,000
€280,000
Totale entrate gestite2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
2 0 1 6 - 2 0 1 9 - B U D G E T ( ! R ) E V O L U T I O N
~ 30 %
~ 50 %
~ 5 %
~ 15 %
budget
Past editions: http://www.frascatiscienza.it/chi-siamo/attivita/
on going…

20. 2 0 0 6 — > 2 0 1 7 - PA R T N E R ( R ) E V O L U T I O N
http://www.frascatiscienza.it/pagine/notte-europea-dei-ricercatori-2016/partner/

21. PA R T I C I PAT I O N M O D E L S
• Single Beneficiary
• EU consortium
• Single Beneficiary + third parties
• Single Beneficiary + third scientific parties: Frascati
Scienza (Sweden Model) takes care to administrate
directly the bugged, eu reports, coordination,
communication, etc.
budget and activities are 100% reported to the EU and Regional Funding Agencies

22. T H E E V E N T S G R O W T H
125
250
375
500
2013 2014 2015 2016 2017
# of press outcome
# of web outcome
# of ERN events
# of partners
5352374323
385
406
287
155
63
165171
91
7070
240
205
181
82
38
2013 2014 2016 20172015
5th,6thand7thofMarch,2018,Valencia(Spain)

23. P R O G R A M , B O O K I N G , S A F E T Y…
• il programma oltre alla funzione
informativa ha il compito di definire ed
indicare luoghi e situazioni di rischio
• la prenotazione permette di valutare i
flussi (anche per la rendicontazione) e
di stimare/valutare possibili luoghi
congestionati.
• per le terze parti scientifiche ciò vine
completamente delegato localmente,
ma ai fini assicurativi e’ essenziale che
tutti gli spazi e gli eventi siano
registrati.

24. I M PA C T A N D D U T I E S
• European Corner: EU roll up, info on EU call, EU brochure, info on EU
project ongoing, MCSA researchers
• ex-ante, ex post questionnaires
• events pictures & videos
• numbers of attendees and qualitative report of successful events
• numbers of researchers involved and numbers of researchers reporting/
involved in EU projects
• #humansofERN
• comunicazione!!!

25. B R A N D : T- S H I R T

26. B L O G G E R S , R E P O RT E R S , S O C I A L M E D I A M A N A G E R S

27. F L A S H M O B - P R O M O T I N G E V E N T S

28. @ F R A S C AT I S C I E N Z A
# E R N # H U M A N S O F E R N
#hum
ansofERN

29. F R A S C AT I S C I E N Z A . I T M A G A Z I N E
Sessions
2010 2011 2012 2013 2014 2015 2016 2017
40,00040,00040,000
80,00080,00080,000
Sessions
496,731
Users
335,558
Pageviews
1,689,756
Pages / Session
3.40
Avg. Session Duration
00:03:04
Bounce Rate
52.31%
% New Sessions
67.55%
New Visitor Returning Visitor
32.4%
67.6%
Web site:
• 261.000 unique visits in 2016
• 356.000 pages viewed in 2016
• 3 editorials/week + events
• 1 newsletter/month + specials (night)
Social (FB & TW): 1 post/day
Youtube: 1/2 video/month
2015 2017
magazine impact
science pills
post impact

30. 2 0 0 6 — > 2 0 1 7 A WA R E N E S S ( R ) E V O L U T I O N
It seems we're made
of science, it's our
destiny in life
Science is the one
that gives power to
man, surrounds us,
penetrates us, unify
the galaxy

31. S O C I A L C O N T E N T S : T H E J O K E S …
credit: dario campagna

32. AWA R D E D T H R E E T I M E S : X I V E D I T I O N O F P R I C E S A N B E R N A R D I N O “ P U B B L I C I TÀ
S O C I A L M E N T E R E S P O N S A B I L E N E L L A C AT E G O R I A N O P R O F I T ” , O C T O B E R 2 0 1 6 ;
P R I C E B AY E R “ X I I E D I Z I O N E D I C O RT I N A M E T R A G G I O ” , C O RT I N A , I TA LY, M A R C H
2 0 1 7 ; AWA R D E D AT 1 3 R D E D I T I O N O F C I N E M A I TA L I A N S T Y L E , L O S A N G E L E S 1 6 - 3 1
N O V E M B E R 2 0 1 7
DirectedbyAlessioLauriaeFrancescoLettieri,writtenbyMirkoCetrangolo,AlessioLauriaeFrancescoLettieri
andwithGianlucaMusiuandthevoceofChiaraColizzi

33. “ S O C I A L ” I M PA C T O F P I L L S
• Frascati Scienza Facebook
• pills 1 —> 250.000 visualisations
• pills 2 —> 133.000 visualisations
• pills 3 —> 13.000 visualisations
• last 4 months 65.000 visualisations (34.000
minutes)
• from other Facebook pages up to January 2017
• 6.000.000 visualisations
• Repubblica.it 40.000 visualisations
• TG5 2.500.000 visualisations
• corriere.it, GAZEBO, La7, WhatsApp…
unknown…
• Frascati Scienza Youtube channel
• pills 1 —> 67.000 visualisations
• pills 2 —> 40.000 visualisations
• pills 3 —> 30.000 visualisations
many thousands of comments, about 3 negative, but…

34. T H A N K Y O U …
M A D E I N S C I E N C E
C R E D I T S : W W W. F R A S C AT I S C I E N Z A . I T / PA G I N E / N O T T E - E U R O P E A - D E I - R I C E R C AT O R I - 2 0 1 6 / C R E D I T S /
H T T P : / / W W W. F R A S C AT I S C I E N Z A . I T / PA R T N E R /