* USING LOCATION ANALYTICS TO IMPROVE EFFECTIVENESS OF PUBLIC-FACING SITES * MORE LOCATION FOCUSED IN DELIVER OF SERVICES

1. GEODATA
BASED
DECISIONS
NINE-POINT PLAN1/17

2. USING LOCATION
ANALYTICS TO IMPROVE
EFFECTIVENESS OF
PUBLIC-FACING SITES
FOCUS AREA 22/17

3. 3/17
1.
USING LOCATION
TO CUSTOMIZE
SITE CONTENT
2.
SPATIAL
CLUSTER
3.
SPATIAL
CORRELATION
MAPS
+

4. 4/17
1. WHEN USER SEARCHES, E.G. GOOGLE,
AND IS REFERRED TO THE WEBSITE,
E.G. MEDLINEPLUS, NLM MAIN WEB OR DAILYMED,
HER I.P. IS LOGGED, PROCESSED AND MAPPED
###.##.###.## w1 - [18/May/2015:00:50:24 -0400] "GET /medlineplus/druginfo/meds/a684007.html HTTP/1.1" 200
27205 "http://search.yahoo.com/search?p=dicyclomine+10+mg&fr=ipad" "Mozilla/5.0 (iPad; CPU OS 7_1 like Mac
OS X) AppleWebKit/537.51.2 (KHTML, like Gecko) Version/7.0 Mobile/11D167 Safari/9537.53 -"
###.##.###.## w2 - [18/May/2015:07:27:11 -0400] "GET /medlineplus/druginfo/meds/a684007.html HTTP/1.1" 200
27205 "http://www.google.com/m?hl=en&gl=us&source=android-unknown&q=dicyclomine" "Mozilla/5.0 (Linux; U;
Android 2.3.3; en-us; C771 Build/C771M150) AppleWebKit/533.1 (KHTML, like Gecko) Version/4.0 Mobile
Safari/533.1 -"
###.##.###.## w3 - [18/May/2015:08:33:40 -0400] "GET /medlineplus/druginfo/meds/a684007.html HTTP/1.1" 200
27205 "http://www.bing.com/search?q=dicyclomine&form=IE10TR&src=IE10TR&pc=HPNTDFJS" "Mozilla/5.0 (Windows
NT 6.3; WOW64; Trident/7.0; rv:11.0) like Gecko -"
IP 
LOG  WEBTRENDS {GEOTRENDS} GIS {GEOCODING} 
COORDINATES
###.##.###.##

5. 5/17
1.
DASHBOARD LINK
MAY 14 MAY 15
SPATIAL COMPARISON FOR CANCER, MEDLINEPLUS

6. 6/17
1.
IMPLEMENTATION
"maryland": {
1: "<a>Health Topic 1</a>",
2: "<a>Health Topic 2</a>",
3: "<a>Health Topic 3</a>"
},
"virginia": {
1: "<a>Health Topic 1</a>",
2: "<a>Health Topic 2</a>",
3: "<a>Health Topic 3</a>"
},
WEEKLY
geolocation.getCurrentPostion(f) + JSONP

7. 7/17
1.
EXAMPLE

8. 8/17
1.
EXAMPLE

9. 9/17
1.
PRETTY USEFUL
GIS SITE OWNER

10. 10/17
2.
MANUAL CLUSTER
MUMPS CLUSTER

11. 2.
AUTOMATIC CLUSTER FOCUS AREA 1
* PostGIS, R STAT
MAY 18 – 22, MEDLINEPLUS
11/17

12. 12/17
1. + 2.
IMPLEMENTATION
"maryland": {
1: "<a>Health Topic 1</a>",
2: "<a>Health Topic 2</a>",
3: "<a>Health Topic 3</a>"
},
"cluster": {
1: "<a>Health Topic 1</a>",
2: "<a>Health Topic 2</a>",
3: "<a>Health Topic 3</a>"
},

13. HHS Environmental Justice Strategy
2012: III Goal 1
Strengthen research and advance data collection on the health and
environment of minority and low-income populations and Indian tribes
-
NLM Health Disparities Strategic Plan & Budget
FY2009 - FY2013: 3.1.2 Objective 2
Develop population-specific web sites that focus on the issues of
particular populations or geographic areas
3.
13/17

14. COURTS DOCS SHOW HOW GOOGLE SLICES USERS INTO BUCKETS
THE EMAILS REVEAL THAT GMAIL CAN SORT USERS INTO DEMOGRAPHIC AND
INTEREST CATEGORIES, OR BUCKETS - CLUSTERS OF USERS WHO SHARE SOME
FEATURE IN COMMON
E.G. IT ESTIMATES HOW MUCH YOU EARN BY LOOKING UP IRS INCOME DATA
FOR YOUR ZIP CODE - irs.gov/uac/Tax-Stats-2
SOCIAL ANALYTICS
3.
* medium.com - April 201514/17

15. 15/17
3.
REGRESSION
MEDLINEPLUS, CENSUS BUREAU
25 - 29 YEARS
FEMALE
MALE
2015 USAGE DATA
+
2010 CENSUS DATA

16. 16/17

17. MORE LOCATION
FOCUSED IN DELIVER
OF SERVICES
17/17