With more than 600 million users, Facebook is by far the largest social network, but what does that mean for today’s economic development organization? Here’s what you will learn: • Facebook best practices • How social media is influencing decision makers • How to tap Facebook for research purposes • How to promote community surveys via Facebook Advertising • The types of content that can/should be shared • Applications and how they can be used This training is lead by Anatalio Ubalde, CEO of GIS Planning (http://www.GISplanning.com) and Ryan Shell, Development Counsellors International's (http://www.AboutDCI.com) Director of Social & Digital Media.

1. For Economic Development
With over 600 million users, Facebook is by far the
largest social network, but what does that mean
for today’s economic development organization?

2. Ryan Shell Anatalio Ubalde
Director, Social & Digital Media CEO & Co-Founder

3. Image from the book: Economic Development Online
by Ubalde & Krueger, 2011

4. The State of Facebook

5. Social Media Accounts
LinkedIn 85
Twitter 175
Facebook 500
0 200 400 600
Millions
Source: Facebook, Linkedin, Twitter

6. Image via digitalbuzzblog.com

8. Image via digitalbuzzblog.com

9. Image via digitalbuzzblog.com

10. Image via digitalbuzzblog.com

11. “An overwhelming number of marketers
consider social media to be integral to
their strategies this year, and 70% plan
to increase their social media budget by
more than 10% this year.”
Source: poll from Effie Worldwide and Mashable

12. “87% said social media was “important”
or “very important” to achieving their
biggest marketing goal this year.”
Source: poll from Effie Worldwide and Mashable

14. People have Profiles.
Business have Pages.

15. This is a personal PROFILE it is
not an organizational PAGE

16. This is a Facebook PAGE for an
Economic Development
Organization

17. How to Create a Facebook Page
For your Economic Development
Organization
Just a few minutes to get started

19. Elements of a Facebook Page
For economic development organizations

20. The button for people to “like”
Organization Logo the organization
Links (Tabs) The Wall
Information about the
organization and contact
information
People who “like” the
organization

21. Facebook Page Wall Posts
Things you can share to engage your audience

22. Invitation to a networking
event

23. Inviting discussion about what
the community needs

24. Inviting people to an event
Add the event directly to your
sponsored by the organization
personal calendar

25. Post an available job

26. Someone else posted a “thank
you” for including their
business in the EDC’s
newsletter

27. Share positive news articles

28. Post Photos

29. Respond to questions and
educate people about your
organization

30. Post Videos

31. Facebook Links:
More Information
For economic development organizations

32. Video Link/Tab
Videos posted by their
organization

33. Photo Link
Photos posted by their
organization

34. Events Link

35. RSS/Blog Link
Integrate RSS (Real Simple
Syndication) feed
Enable people to subscribe to
your RSS feed

36. Email Signup Link
Enable people to request
e-mail communication
from your organization

37. Music Link
Enable download of economic
development music

38. Demographics Link Show demographic, labor, &
business data for your area
Add this Facebook app at
Facebook.com/ZoomProspector

39. Property Search Link
Enable search of
available
business
properties &
land
Add this Facebook app at
Facebook.com/ZoomProspector

41. Best Practices

42. Disconnect Facebook & Twitter

43. “Check out the artist's rendering of the new
library that will be constructed in downtown
[city name taken out] http://ht.ly/4OACS”

45. Claim a Vanity URL
http://www.facebook.com/username

46. Create a Custom Landing Page

50. Use Facebook for Research

53. Promote Community Surveys with
Facebook Ads

57. The Economic Developer Who is
Against using Social Media like
Facebook for “Business”
(but is wildly successful using Facebook
for engaging site selection consultants
and getting deals done).

58. Anatalio Ubalde Ryan Shell
CEO & Co-Founder Director, Social & Digital Media
ubalde@gisplanning.com ryan.shell@aboutdci.com
Facebook.com/ZoomProspector Facebook.com/AboutDCI
Twitter: @ZoomProspector Twitter: @AboutDCI