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Evolution: From Retailer to Retail Platform Amazon.com launches as a book store Amazon powers ToysRUs.com More than 30 million items shipped during the 2000 holiday season Target extends Amazon’s contract to operate Target.com through 2008 Music and Video Stores launch Apparel Store launches Announced Amazon Services, Inc 3 rd Party Selling launches In-store pickup at Circuit City launches 1995 2000 1996 1997 1998 1999 2001 2002 2003

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