1. ©TNS 2014
Digital Research
Internet
of things
1
Tomas Pflanzer
Head of Digital Research
tomas.pflanzer@tnsglobal.com
@gizmax | about.me/gizmax

2. Wearables
Beacons
Internet of Everything

3. Wearables

5. Thanks to fiction
we have very high
expectations

6. We asked the Czechs,
what they think about
wearables

7. 6,6
Index of Interest!
53%
Consider the Purchase!
24%
Succeed by the end of 2015
Google Glass

8. 191 EUR
Max price!
Google Glass

9. Quantified Self

10. 5,9
Index of Interest!
57%
Consider the Purchase!
38%
Succeed by the end of 2015

11. 166 EUR
Max price

12. Product is only
the beginning
helpful
interesting
valuable information
fun

13. 50% of wearable users
lose interest after
a short time

14. What can stop
wearables? design

16. What can stop
wearables? battery

17. Beacons

18. Beacons
1,9
Index of Interest!
33%
Succeed by the end of 2015

19. 44% of Czechs would
share data about their
purchases

20. 70% of Smart Phone
users would like to
be informed about
special offers

21. Internet of Everything

22. Brewbot

23. Oral-B

24. 60% would like to share
their health data from
wearables with doctor

25. 60% would share data
about usage of their
home appliances

26. Internet of Everything
2,1
Index of Interest!
28%
Succeed by the end of 2015

27. Czechs want to share

28. devices…
data…
opportunities…

29. 2015 will be
a great year

30. ©TNS 2014
Digital Research
Stay tuned…
30
Tomas Pflanzer
Head of Digital Research
tomas.pflanzer@tnsglobal.com
@gizmax | about.me/gizmax