SlideShare une entreprise Scribd logo

Value of a Facebook Fan

•
•
Garima Jain
Garima Jain

This presentation looks at and evaluates two studies that assign a monetary value to a Facebook fan. It critiques the two approaches, and looks at how to value a Facebook fan.

FormationTechnologieBusiness
1  sur  6
How much is a Facebook fan really worth?
Fan value- $136.38 Additional dollars expected from a Facebook fan vs a Facebook user who is not a fan
Fan value- $3.60 1:1 ratio- impressions for every post 1M impressions x 2 posts x 30 days = 60M impressions 60M impressions / 1000 x $5 CPM = $300,000 * Assumption: 2 posts a day, every single day
Value based on impressions ,[object Object]
Social media  engagement and relationship buildingMain premise: ,[object Object]
Great variability in type of fan is there any meaning to the $ 136.38?,[object Object]

Recommandé

Facebook marketing slideshare
Facebook marketing slideshareFacebook marketing slideshare
Facebook marketing slideshareBill Schneider
 
A brand called you! kristina garcia
A brand called you! kristina garciaA brand called you! kristina garcia
A brand called you! kristina garciaKristina Garcia
 
How To Get The Most Out Of Your Social Media Campaigns
How To Get The Most Out Of Your Social Media CampaignsHow To Get The Most Out Of Your Social Media Campaigns
How To Get The Most Out Of Your Social Media CampaignsWalson Communications
 
Culver's Social Media Strategy
Culver's Social Media StrategyCulver's Social Media Strategy
Culver's Social Media StrategyAmy Hughes
 
Facebook Pages Guide for Politics and Elections
Facebook Pages Guide for Politics and ElectionsFacebook Pages Guide for Politics and Elections
Facebook Pages Guide for Politics and ElectionsJordan Quigley-Jones
 
Instagram posts perception study
Instagram posts perception studyInstagram posts perception study
Instagram posts perception studyIelizaveta Vysotska
 
Taco Bell Social Media Strategy
Taco Bell Social Media StrategyTaco Bell Social Media Strategy
Taco Bell Social Media StrategyBaylor Cherry
 
Mcdonald's presentation
Mcdonald's presentationMcdonald's presentation
Mcdonald's presentationMiranda Leedy
 

Recommandé

Facebook marketing slideshare
Facebook marketing slideshareFacebook marketing slideshare
Facebook marketing slideshareBill Schneider
 
A brand called you! kristina garcia
A brand called you! kristina garciaA brand called you! kristina garcia
A brand called you! kristina garciaKristina Garcia
 
How To Get The Most Out Of Your Social Media Campaigns
How To Get The Most Out Of Your Social Media CampaignsHow To Get The Most Out Of Your Social Media Campaigns
How To Get The Most Out Of Your Social Media CampaignsWalson Communications
 
Culver's Social Media Strategy
Culver's Social Media StrategyCulver's Social Media Strategy
Culver's Social Media StrategyAmy Hughes
 
Facebook Pages Guide for Politics and Elections
Facebook Pages Guide for Politics and ElectionsFacebook Pages Guide for Politics and Elections
Facebook Pages Guide for Politics and ElectionsJordan Quigley-Jones
 
Instagram posts perception study
Instagram posts perception studyInstagram posts perception study
Instagram posts perception studyIelizaveta Vysotska
 
Taco Bell Social Media Strategy
Taco Bell Social Media StrategyTaco Bell Social Media Strategy
Taco Bell Social Media StrategyBaylor Cherry
 
Mcdonald's presentation
Mcdonald's presentationMcdonald's presentation
Mcdonald's presentationMiranda Leedy
 
Rules of Engagement: Navigating the Influencer Marketing Landscape
Rules of Engagement: Navigating the Influencer Marketing LandscapeRules of Engagement: Navigating the Influencer Marketing Landscape
Rules of Engagement: Navigating the Influencer Marketing LandscapeEmily Ho
 
It's all about the Like - says no one anymore
It's all about the Like - says no one anymoreIt's all about the Like - says no one anymore
It's all about the Like - says no one anymoreJodi Gersh
 
micro-influencers: a micro-webinar
micro-influencers: a micro-webinarmicro-influencers: a micro-webinar
micro-influencers: a micro-webinarAgility PR Solutions
 
PUR3622: Project 1- Social Media Strategy
PUR3622: Project 1- Social Media StrategyPUR3622: Project 1- Social Media Strategy
PUR3622: Project 1- Social Media StrategyFelicia Vega
 
Social Media Project 1
Social Media Project 1Social Media Project 1
Social Media Project 1Chelsea Dola
 
Chipotle Social Media Strategy
Chipotle Social Media StrategyChipotle Social Media Strategy
Chipotle Social Media StrategyCourtney Moberley
 
Starbucks social media strategy teresa muniz
Starbucks social media strategy teresa munizStarbucks social media strategy teresa muniz
Starbucks social media strategy teresa munizTeresa Muñiz
 
How I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One MonthHow I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One MonthAffiliate Summit
 
The Power of Micro-Influencers
The Power of Micro-InfluencersThe Power of Micro-Influencers
The Power of Micro-InfluencersFLBlogCon
 
Starbucks Mock Social Media Strategy
Starbucks Mock Social Media StrategyStarbucks Mock Social Media Strategy
Starbucks Mock Social Media StrategyKimberly Miller
 
Wendy's social media stategy
Wendy's social media stategyWendy's social media stategy
Wendy's social media stategyLogan Glynn
 
Chipotle social media strategy
Chipotle social media strategyChipotle social media strategy
Chipotle social media strategyAlexandra Melendi
 
Fine-Tune your Paid Media and Email Acquisition Strategy
Fine-Tune your Paid Media and Email Acquisition StrategyFine-Tune your Paid Media and Email Acquisition Strategy
Fine-Tune your Paid Media and Email Acquisition StrategyCharity Dynamics
 
Chipotle's Social Media Strategy
Chipotle's Social Media StrategyChipotle's Social Media Strategy
Chipotle's Social Media StrategyAna Puyana
 
Hashtag contests trend analysis
Hashtag contests trend analysisHashtag contests trend analysis
Hashtag contests trend analysisPratik Krishnan
 
10 social media marketing trends
10 social media marketing trends10 social media marketing trends
10 social media marketing trendsDavid Lewis
 
Starbucks Social Media Strategy
Starbucks Social Media StrategyStarbucks Social Media Strategy
Starbucks Social Media StrategyTaylor Behren
 
Social Media Strategy for Chipotle
Social Media Strategy for ChipotleSocial Media Strategy for Chipotle
Social Media Strategy for ChipotleDiego Briceno
 
Starbucks Social Media Strategy, Project 1 #SMM
Starbucks Social Media Strategy, Project 1 #SMMStarbucks Social Media Strategy, Project 1 #SMM
Starbucks Social Media Strategy, Project 1 #SMMJacquelyn Smith
 
Starbucks Social Media Strategy Jamesha
Starbucks Social Media Strategy Jamesha Starbucks Social Media Strategy Jamesha
Starbucks Social Media Strategy Jamesha Jamesha Gilliam
 
Drive Sales & Conversions with Social Media
Drive Sales & Conversions with Social MediaDrive Sales & Conversions with Social Media
Drive Sales & Conversions with Social MediaMarketing Consultant
 
Is a Facebook Like Campaign Worth the Resources?
Is a Facebook Like Campaign Worth the Resources?Is a Facebook Like Campaign Worth the Resources?
Is a Facebook Like Campaign Worth the Resources?cookieweb
 

Contenu connexe

Tendances

Rules of Engagement: Navigating the Influencer Marketing Landscape
Rules of Engagement: Navigating the Influencer Marketing LandscapeRules of Engagement: Navigating the Influencer Marketing Landscape
Rules of Engagement: Navigating the Influencer Marketing LandscapeEmily Ho
 
It's all about the Like - says no one anymore
It's all about the Like - says no one anymoreIt's all about the Like - says no one anymore
It's all about the Like - says no one anymoreJodi Gersh
 
micro-influencers: a micro-webinar
micro-influencers: a micro-webinarmicro-influencers: a micro-webinar
micro-influencers: a micro-webinarAgility PR Solutions
 
PUR3622: Project 1- Social Media Strategy
PUR3622: Project 1- Social Media StrategyPUR3622: Project 1- Social Media Strategy
PUR3622: Project 1- Social Media StrategyFelicia Vega
 
Social Media Project 1
Social Media Project 1Social Media Project 1
Social Media Project 1Chelsea Dola
 
Chipotle Social Media Strategy
Chipotle Social Media StrategyChipotle Social Media Strategy
Chipotle Social Media StrategyCourtney Moberley
 
Starbucks social media strategy teresa muniz
Starbucks social media strategy teresa munizStarbucks social media strategy teresa muniz
Starbucks social media strategy teresa munizTeresa Muñiz
 
How I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One MonthHow I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One MonthAffiliate Summit
 
The Power of Micro-Influencers
The Power of Micro-InfluencersThe Power of Micro-Influencers
The Power of Micro-InfluencersFLBlogCon
 
Starbucks Mock Social Media Strategy
Starbucks Mock Social Media StrategyStarbucks Mock Social Media Strategy
Starbucks Mock Social Media StrategyKimberly Miller
 
Wendy's social media stategy
Wendy's social media stategyWendy's social media stategy
Wendy's social media stategyLogan Glynn
 
Chipotle social media strategy
Chipotle social media strategyChipotle social media strategy
Chipotle social media strategyAlexandra Melendi
 
Fine-Tune your Paid Media and Email Acquisition Strategy
Fine-Tune your Paid Media and Email Acquisition StrategyFine-Tune your Paid Media and Email Acquisition Strategy
Fine-Tune your Paid Media and Email Acquisition StrategyCharity Dynamics
 
Chipotle's Social Media Strategy
Chipotle's Social Media StrategyChipotle's Social Media Strategy
Chipotle's Social Media StrategyAna Puyana
 
Hashtag contests trend analysis
Hashtag contests trend analysisHashtag contests trend analysis
Hashtag contests trend analysisPratik Krishnan
 
10 social media marketing trends
10 social media marketing trends10 social media marketing trends
10 social media marketing trendsDavid Lewis
 
Starbucks Social Media Strategy
Starbucks Social Media StrategyStarbucks Social Media Strategy
Starbucks Social Media StrategyTaylor Behren
 
Social Media Strategy for Chipotle
Social Media Strategy for ChipotleSocial Media Strategy for Chipotle
Social Media Strategy for ChipotleDiego Briceno
 
Starbucks Social Media Strategy, Project 1 #SMM
Starbucks Social Media Strategy, Project 1 #SMMStarbucks Social Media Strategy, Project 1 #SMM
Starbucks Social Media Strategy, Project 1 #SMMJacquelyn Smith
 
Starbucks Social Media Strategy Jamesha
Starbucks Social Media Strategy Jamesha Starbucks Social Media Strategy Jamesha
Starbucks Social Media Strategy Jamesha Jamesha Gilliam
 

Tendances (20)

Rules of Engagement: Navigating the Influencer Marketing Landscape
Rules of Engagement: Navigating the Influencer Marketing LandscapeRules of Engagement: Navigating the Influencer Marketing Landscape
Rules of Engagement: Navigating the Influencer Marketing Landscape
 
It's all about the Like - says no one anymore
It's all about the Like - says no one anymoreIt's all about the Like - says no one anymore
It's all about the Like - says no one anymore
 
micro-influencers: a micro-webinar
micro-influencers: a micro-webinarmicro-influencers: a micro-webinar
micro-influencers: a micro-webinar
 
PUR3622: Project 1- Social Media Strategy
PUR3622: Project 1- Social Media StrategyPUR3622: Project 1- Social Media Strategy
PUR3622: Project 1- Social Media Strategy
 
Social Media Project 1
Social Media Project 1Social Media Project 1
Social Media Project 1
 
Chipotle Social Media Strategy
Chipotle Social Media StrategyChipotle Social Media Strategy
Chipotle Social Media Strategy
 
Starbucks social media strategy teresa muniz
Starbucks social media strategy teresa munizStarbucks social media strategy teresa muniz
Starbucks social media strategy teresa muniz
 
How I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One MonthHow I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One Month
 
The Power of Micro-Influencers
The Power of Micro-InfluencersThe Power of Micro-Influencers
The Power of Micro-Influencers
 
Starbucks Mock Social Media Strategy
Starbucks Mock Social Media StrategyStarbucks Mock Social Media Strategy
Starbucks Mock Social Media Strategy
 
Wendy's social media stategy
Wendy's social media stategyWendy's social media stategy
Wendy's social media stategy
 
Chipotle social media strategy
Chipotle social media strategyChipotle social media strategy
Chipotle social media strategy
 
Fine-Tune your Paid Media and Email Acquisition Strategy
Fine-Tune your Paid Media and Email Acquisition StrategyFine-Tune your Paid Media and Email Acquisition Strategy
Fine-Tune your Paid Media and Email Acquisition Strategy
 
Chipotle's Social Media Strategy
Chipotle's Social Media StrategyChipotle's Social Media Strategy
Chipotle's Social Media Strategy
 
Hashtag contests trend analysis
Hashtag contests trend analysisHashtag contests trend analysis
Hashtag contests trend analysis
 
10 social media marketing trends
10 social media marketing trends10 social media marketing trends
10 social media marketing trends
 
Starbucks Social Media Strategy
Starbucks Social Media StrategyStarbucks Social Media Strategy
Starbucks Social Media Strategy
 
Social Media Strategy for Chipotle
Social Media Strategy for ChipotleSocial Media Strategy for Chipotle
Social Media Strategy for Chipotle
 
Starbucks Social Media Strategy, Project 1 #SMM
Starbucks Social Media Strategy, Project 1 #SMMStarbucks Social Media Strategy, Project 1 #SMM
Starbucks Social Media Strategy, Project 1 #SMM
 
Starbucks Social Media Strategy Jamesha
Starbucks Social Media Strategy Jamesha Starbucks Social Media Strategy Jamesha
Starbucks Social Media Strategy Jamesha
 

Similaire à Value of a Facebook Fan

Drive Sales & Conversions with Social Media
Drive Sales & Conversions with Social MediaDrive Sales & Conversions with Social Media
Drive Sales & Conversions with Social MediaMarketing Consultant
 
Is a Facebook Like Campaign Worth the Resources?
Is a Facebook Like Campaign Worth the Resources?Is a Facebook Like Campaign Worth the Resources?
Is a Facebook Like Campaign Worth the Resources?cookieweb
 
Marketing Proposal myppl.pptx
Marketing Proposal myppl.pptxMarketing Proposal myppl.pptx
Marketing Proposal myppl.pptxChristianMorey
 
Abigail Taylor Social Media Strategy
Abigail Taylor Social Media StrategyAbigail Taylor Social Media Strategy
Abigail Taylor Social Media StrategyAbbey Taylor
 
Contagious content.facebook.shared
Contagious content.facebook.sharedContagious content.facebook.shared
Contagious content.facebook.sharedRobert Manthey
 
Social Media Valuation: A Point of View and Methodology
Social Media Valuation: A Point of View and MethodologySocial Media Valuation: A Point of View and Methodology
Social Media Valuation: A Point of View and MethodologyLaura Walker
 
The Carrier Social Media Advantage
The Carrier Social Media AdvantageThe Carrier Social Media Advantage
The Carrier Social Media Advantagejonpatmta360
 
Pinterest and Instagram - Data Driven Actionable Insights
Pinterest and Instagram - Data Driven Actionable InsightsPinterest and Instagram - Data Driven Actionable Insights
Pinterest and Instagram - Data Driven Actionable InsightsPiqora
 
The Rheem Social Media Advantage
The Rheem Social Media AdvantageThe Rheem Social Media Advantage
The Rheem Social Media Advantagejonpatmta360
 
Starbucks' Social Media Strategy
Starbucks' Social Media StrategyStarbucks' Social Media Strategy
Starbucks' Social Media StrategyLindsey M Rogers
 
Victoria’s secret contest begins digital strategy
Victoria’s secret contest begins digital strategyVictoria’s secret contest begins digital strategy
Victoria’s secret contest begins digital strategyricha720
 
Project 1 Social Media Strategy
Project 1 Social Media StrategyProject 1 Social Media Strategy
Project 1 Social Media StrategyHaylee Tuason
 
BlogWell Philadelphia Social Media Case Study: Scholastic, presented by Ivy L...
BlogWell Philadelphia Social Media Case Study: Scholastic, presented by Ivy L...BlogWell Philadelphia Social Media Case Study: Scholastic, presented by Ivy L...
BlogWell Philadelphia Social Media Case Study: Scholastic, presented by Ivy L...SocialMedia.org
 
Interactive minds presentation 2
Interactive minds presentation 2Interactive minds presentation 2
Interactive minds presentation 2♛ Selina Power
 
Measuring Direct Social Media ROI
Measuring Direct Social Media ROIMeasuring Direct Social Media ROI
Measuring Direct Social Media ROIKemp Edmonds
 
Dirt Cheap Facebook Clicks - Facebook Fans For Pennies
Dirt Cheap Facebook Clicks - Facebook Fans For PenniesDirt Cheap Facebook Clicks - Facebook Fans For Pennies
Dirt Cheap Facebook Clicks - Facebook Fans For PenniesWalker Lewis
 
How to increase fan engagement on facebook
How to increase fan engagement on facebookHow to increase fan engagement on facebook
How to increase fan engagement on facebookGrape5
 

Similaire à Value of a Facebook Fan (20)

Drive Sales & Conversions with Social Media
Drive Sales & Conversions with Social MediaDrive Sales & Conversions with Social Media
Drive Sales & Conversions with Social Media
 
Is a Facebook Like Campaign Worth the Resources?
Is a Facebook Like Campaign Worth the Resources?Is a Facebook Like Campaign Worth the Resources?
Is a Facebook Like Campaign Worth the Resources?
 
Marketing Proposal myppl.pptx
Marketing Proposal myppl.pptxMarketing Proposal myppl.pptx
Marketing Proposal myppl.pptx
 
Abigail Taylor Social Media Strategy
Abigail Taylor Social Media StrategyAbigail Taylor Social Media Strategy
Abigail Taylor Social Media Strategy
 
Contagious Content
Contagious ContentContagious Content
Contagious Content
 
Contagious content
Contagious contentContagious content
Contagious content
 
Contagious content.facebook.shared
Contagious content.facebook.sharedContagious content.facebook.shared
Contagious content.facebook.shared
 
Social Media Valuation: A Point of View and Methodology
Social Media Valuation: A Point of View and MethodologySocial Media Valuation: A Point of View and Methodology
Social Media Valuation: A Point of View and Methodology
 
The Carrier Social Media Advantage
The Carrier Social Media AdvantageThe Carrier Social Media Advantage
The Carrier Social Media Advantage
 
Pinterest and Instagram - Data Driven Actionable Insights
Pinterest and Instagram - Data Driven Actionable InsightsPinterest and Instagram - Data Driven Actionable Insights
Pinterest and Instagram - Data Driven Actionable Insights
 
The Rheem Social Media Advantage
The Rheem Social Media AdvantageThe Rheem Social Media Advantage
The Rheem Social Media Advantage
 
Starbucks' Social Media Strategy
Starbucks' Social Media StrategyStarbucks' Social Media Strategy
Starbucks' Social Media Strategy
 
Victoria’s secret contest begins digital strategy
Victoria’s secret contest begins digital strategyVictoria’s secret contest begins digital strategy
Victoria’s secret contest begins digital strategy
 
Project 1 Social Media Strategy
Project 1 Social Media StrategyProject 1 Social Media Strategy
Project 1 Social Media Strategy
 
BlogWell Philadelphia Social Media Case Study: Scholastic, presented by Ivy L...
BlogWell Philadelphia Social Media Case Study: Scholastic, presented by Ivy L...BlogWell Philadelphia Social Media Case Study: Scholastic, presented by Ivy L...
BlogWell Philadelphia Social Media Case Study: Scholastic, presented by Ivy L...
 
Dr on facebook
Dr on facebookDr on facebook
Dr on facebook
 
Interactive minds presentation 2
Interactive minds presentation 2Interactive minds presentation 2
Interactive minds presentation 2
 
Measuring Direct Social Media ROI
Measuring Direct Social Media ROIMeasuring Direct Social Media ROI
Measuring Direct Social Media ROI
 
Dirt Cheap Facebook Clicks - Facebook Fans For Pennies
Dirt Cheap Facebook Clicks - Facebook Fans For PenniesDirt Cheap Facebook Clicks - Facebook Fans For Pennies
Dirt Cheap Facebook Clicks - Facebook Fans For Pennies
 
How to increase fan engagement on facebook
How to increase fan engagement on facebookHow to increase fan engagement on facebook
How to increase fan engagement on facebook
 

Dernier

Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseAnaAcapella
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSCeline George
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...christianmathematics
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentationcamerronhm
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfSherif Taha
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxAreebaZafar22
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.pptRamjanShidvankar
 
psychiatric nursing HISTORY COLLECTION .docx
psychiatric nursing HISTORY COLLECTION .docxpsychiatric nursing HISTORY COLLECTION .docx
psychiatric nursing HISTORY COLLECTION .docxPoojaSen20
 
Understanding Accommodations and Modifications
Understanding Accommodations and ModificationsUnderstanding Accommodations and Modifications
Understanding Accommodations and ModificationsMJDuyan
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17Celine George
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxRamakrishna Reddy Bijjam
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.MaryamAhmad92
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptxMaritesTamaniVerdade
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...Poonam Aher Patil
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...pradhanghanshyam7136
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfNirmal Dwivedi
 

Dernier (20)

Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
psychiatric nursing HISTORY COLLECTION .docx
psychiatric nursing HISTORY COLLECTION .docxpsychiatric nursing HISTORY COLLECTION .docx
psychiatric nursing HISTORY COLLECTION .docx
 
Understanding Accommodations and Modifications
Understanding Accommodations and ModificationsUnderstanding Accommodations and Modifications
Understanding Accommodations and Modifications
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 

Value of a Facebook Fan

  • 1. How much is a Facebook fan really worth?
  • 2. Fan value- $136.38 Additional dollars expected from a Facebook fan vs a Facebook user who is not a fan
  • 3. Fan value- $3.60 1:1 ratio- impressions for every post 1M impressions x 2 posts x 30 days = 60M impressions 60M impressions / 1000 x $5 CPM = $300,000 * Assumption: 2 posts a day, every single day
  • 4.
  • 5.
  • 6.
  • 7. One blogger aptly pointed out:
  • 8. More critical question should be “how can you make a fan more valuable for your brand?”
  • 9. Intangible nature of facebook relationships- important to move fans up the “value” ladder brand advocates
  • 10. Fan has no value, its how they are engaged on Facebook that holds value$3.60, $136.38 or something else?
  • 11. THANK YOU! Any questions?

Notes de l'éditeur

  1. Surveyed 4000 people- following top 20 brands (Nokia, blackberry, coke, Mcdonalds etc)Fans spend approx 71.84$ more than non-fans28% of Fans are returning customers41% of Fans suggest a product more often than non-fans68% of Fans suggest products regularlyThe worth of a Fan varies dramatically
  2. Critical question-Augie Ray, Senior analyst of social computing at Forrester- an independent research company