Social Media in #SEO
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Presentation @SEMdays 2015 in Bucharest about the role of Social Media in SEO
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Social Media in #SEO
- 1. The role of Social Media in SEO
- 2. This hour About you, not me Lots of Q&A Don't be shy No real truth It's work in motion!
- 3. About me GJ Bramer, MIM Netherlands, Alkmaar SEO, SEA, Social Media Online marketing Judge European Search Awards
- 4. SEO On site ● content ● keywords ● structure ● speed
- 5. SEO off site ● links ● reputation ● age
- 6. So: where comes Social Media? Facebook LinkedIn Twitter Pinterest Google+
- 7. Yes: Links, signals, reputation! History: real time search results social signals Google + en + button personalization
- 8. How to optimize SM profiles ● Keywords ● Google Trends ● Google Adwords (editor) ● competition ● Complete profiles ● Ask to share ● Engagement!
- 9. Intermission
- 10. LinkedIn ● Company page ● Linking employees to company page ● profile with links
- 11. Twitter ● hashtags ● pictures ● Google shows Twitter in search results!
- 12. Facebook ● hashtags ● custom url page ● pics
- 13. Google+ ● Local Listing ● Title tags in posts etc ● Only few people are there ..... ● It's Google
- 14. Result(s)
- 16. Takeways: ● choose ● it's not about you ● engage ● provide useful stuff ● don't be stupid!