The holiday season is the perfect time to reach out for charitable giving. We discussed the opportunities available to your nonprofit organization during this important fundraising period.

1. 5 Reasons to Use
Mobile Giving this
Holiday Season

2. Your Host
Patty Ruland
Senior Solutions Consultant
Give by Cell

3. About Give by Cell
● Division of Engage by Cell
● Combine mobile technology
& fundraising
● 12 years experience
● 4,000 clients

4. What we have learned
● Do you want to engage with event attendees and donors?
Mobile is the only way
● Fewer people log onto a computer - rely exclusively on their
phone for everything
● Many people asking to join text message lists instead of
email
● We predict by 2020, 85% of all charities will be using some
form of mobile giving

5. Get the best of both world by
using mobile solutions
● Nobody carries a checkbook to an event
● Paddle raise, check-out and traditional
follow-up has become clunky and feels
outdated
● Looking for a spark to add new dimension at
an event
EVENTS GIVING TUESDAY
● Quick and easy access for online donations
on Giving Tuesday
● No need for donors to access their laptops
and computers
● Promote special donor packages
● Forward Giving Tuesday link to other friends,
family, and co-workers

6. Our Services include...
1. Mobile Donate
● Use our donation page or yours
● Any $ amount
● Charged to credit card/Paypal
● No eligibility requirements
2. Mobile Pledge
● Any $ amount
● Organization follows up with
a phone call to collect $
4. Mobile Give
● Reserved exclusively for Nonprofits
● Carrier-based donation service; contributions
are taken directly from donors’ cell phone bill
● Donations made in following amounts: $5, $10,
$15, $20, $25
● Generate excitement
● Increase donations
● Thermometer rises with
donation amount
3. Fundraising
Thermometer
5. SMS
● Push out text during event
● Donors can join email or text
message list
● Useful for post-event follow-up

7. Mobile Donate
KEYWORD
You get a keyword. Donors text in to receive
a link to your mobile donation page.
DONATION LANDING PAGE
Use our templates & brand your page

8. CALL-TO-ACTION
Moderator mentions your call-to-action and
encourages audience to text
Mobile Pledge
“The Digital Paddle Raise”
● Any $ amount
● Organization follows up with a phone
call to collect donation

9. Fundraising Thermometer
● Can be used with any other
mobile giving service
● As donations arrive, the
thermometer rises
● Inspires competition
● Send link before event to
encourage people that cannot
attend to donate now!

10. ● Specifically for 501 (c) (3) nonprofit
organizations
● Donors make contributions in predetermined
amounts - $5, $10, $15, $20 or $25
● Donations are taken directly from donor’s
phone bill
Mobile Give

11. ● Convert your attendees into instant donors when
they donate using mobile phones
● Real-time donation tracker
● Allow for donors to engage with one another via
social media icons
● Allow donors to make a one-time OR recurring
payment
● Automatically send receipts and thank you
messages
Events

12. SMS
● Push out text during event
● Use text to deliver link to donation
page
● Donors can join email or text
message list
● Useful for post-event follow-up

13. How we define an “event”
● Fundraising events
● Concert
● Cultural live event
○ Theater
○ Ballet
○ Speech
● Gala dinner or lunch
● 10K race/walk
● Conference or meeting

14. Take out
your phone!
Try it!
Text
Charity
to 56512

15. Questions we hear
● What is the return on investment - will we make money from
spending the money with Give by Cell for the service?
● Will the technology actually work at my live event?
● Where and how would I weave the “take out your phone” message
into my event?
● Will older people donate by phone?

16. ● Giving Tuesday is about giving back
● Giving Tuesday is not about writing a check but clicking a
button (either on a computer or a phone)
● Giving Tuesday is very social media focused - share links, see
which friends are giving - mostly on your phone
● Mobile needs to have a place in your strategy because over
40% of donations might come from mobile
Giving Tuesday

18. Reporting

19. Reporting and analytics help you gauge your
campaign’s success
Reporting & Analytics

20. Contact Information
Patty Ruland
Senior Solutions Consultant
patty@guidebycell.com

21. More opportunities to learn!
Upcoming webinars
November 29
“Text Messaging is Replacing
Email for Donor Engagement”
at 11am PST / 2pm EST

22. Marketing Examples

23. Customize
for your
campaign

29. Donating
At the Event

30. Lunch,
Dinner or
Gala
Fundraiser
Cards at table with
instructions

31. Lunch,
Dinner or
Gala
Fundraiser
Scavenger Hunt or
Mobile game

32. 10k, Golf,
Tournament,
dance, etc.

33. Concert,
Ballet
Or Play
Easels promoting
giving

34. Concert
Andrea
Bocelli
Text Bocelli
to 56512

35. In the
Playbill,
Include Notices

36. At a Sports
Event
● Hand out to
attendees
● Advertise on the
Jumbotron
● Announce at halftime

37. Direct Mail
When you promote your event, promote
texting to make a donation

38. Email
Promote text donating

39. Social Media
Facebook

40. Social Media
Twitter

41. Social Media
Instagram

42. Website

43. Videos

44. Fundraising Thermometer

55. Marketing