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Similaire à Presentation OMExpo - mobile and acquisition email
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Presentation OMExpo - mobile and acquisition email
- 1. Acquisition Email Mobile best practices Guillaume Lafond, CEO @pwspace April 10th , 2014
- 2. • Launched in 2008 • 30 employees • Offices Barcelona & Paris • Operations in 7 markets • 45 active clients, 180 publishers • >500 campaigns per month Full-service email advertising solutions
- 3. mobile stats
- 4. 55% UK, Spain, Germany, France, Italy (2013) European SIM connection by Technology (Millions) - Source : GMSA intelligence Smartphone penetration
- 5. Source : Pew research Center’s Project for Excellence in Journalism in Collaboration with The Economist Group Email is the #1usage on smartphones and tablets
- 6. 50% Source: Litmus, December 2013 of mobile opens As a result:
- 7. 52% 20% 27% Other 1% Source : Litmus, October 2013
- 8. 2% Source : APMEL, research based on 1287 advertisers - December 2013 advertisers with fully mobile ready emails
- 9. Brand image, response rate deliverability, conversion, sales…
- 10. Website not mobile ready? Not an excuse to screw email experience!
- 12. Non mobile email Retention All your emails Acquisition Transactional
- 13. A multi-screen channel You can’t buy only mobile traffic
- 15. screen size conditions CSS / Media queries
- 16. Email
- 17. Landing page
- 19. Email Creative
- 20. Landing Page
- 21. campaign stats
- 22. 24% mobile Leads Source : Powerspace campaigns – December 2013 / January 2014
- 23. Our forecasts (Dec. 2014)
- 24. Usage per Age Source : Powerspace campaigns – December 2013 / January 2014
- 25. Don’t waste mobile traffic, collect leads!
- 26. People use different devices Source : Google - The new multi-screen world 2012
- 28. Email > Landing page > Welcome Email > E-commerce 20%-35% leads CRM
- 29. Experience your campaigns as the final user
- 31. Mobile user targeting App installs Email to store Device specific funnels Geo targeting Dynamic content… So much more to do!
- 32. Mobile is a great opportunity for email BE READY
- 33. Thank you! Visit us on stand D8 Follow us on Twitter: @pwspace
Notes de l'éditeur
- → Quien hace campañas de email marketing de captacion ?? → Quien piensa que tiene sus campañas email perfectamente mobile ready??
- Vamos a ver unas estatisticas gloables para dar un poco de contexto a todo esto.
- 55% - Esto es el tipo de penetracion de Smartphone, dentro de la poblacion total 2013 - Top 5 EU markets Quiere decir que ya mas de la mitad de la poblacion tiene un smatphone, y crece muy rapidamente
- Y Email todavia es el USO numero 1 de Smartphone y tablets
- Como consecuencia, en dic. 2013 segun Litmus, mas de 50% de la aperturas de eMails han sido hecha desde dispositivos moviles Eso varia mucho por mercados, segmentos de usuarios, pero da una muy buena imagen de lo que ocurre
- Even more important in Mobile : Apple Mail / Gmail for Android ➔ User read it
- 2 years since Responsive Email design exists
- Most emails are still not mobile ready WHY ?? -- Work habits // 10 years in fornt of 17 inches screens using outlook -- Expertise // Email isn’t as easy, especially responsive -- Lack of stats // Email sending tools
- Good practices : Tell the users « For an optimized shopping experience, please visit our website from a desktop computer »
- Good practices : Tell the users « For an optimized shopping experience, please visit our website from a desktop computer »
- Not working on 100% of the email clients but It works on iPhone, iPad, Android (90%+)
- It’s never been a good practices to send straight to your Website page in acquisition. With mobile traffic it is even more important. You need a smart landing page
- Preheader are important in Email marketing in addition to Subject line and Sender name Even more important in Mobile : Apple Mail / Gmail for Android ➔ User read it
- Preheader are important in Email marketing in addition to Subject line and Sender name Even more important in Mobile : Apple Mail / Gmail for Android ➔ User read it
- Preheader are important in Email marketing in addition to Subject line and Sender name Even more important in Mobile : Apple Mail / Gmail for Android ➔ User read it
- Powerspace - 2008 - 30 employee - Barcelona and Paris - 40 active clients - operting campaign in 6 markets - 6.5m€ in Sales Who is using email as an Acquisition Channel ??