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unleashing the Niche Community to Optimize SEO/SEM, and Acquisition of Eyeballs, to Synergistically Monetize Your Content paradigm Or, “A semi-serious discussion about your future in publishing.” Guy LeCharles Gonzalez | loudpoet.com | @glecharles NYU, 10/17/2011
Guy LeCharles GonzalezDirector, Content & Digital Product Development Library Journal | School Library Journal | The Horn Book ,[object Object]
Membership Manager, The Academy of American Poets (1998-1999)
 Marketing Manager, SourceMedia (2004-2007)
 Advertising Sales Director, Writer’s Digest (2007-2008)
 Publisher & Editorial Director, Horticulture (2008-2009)
 Director of Programming & Business Development, Digital Book World (2009-2011)
 Director, Content & Digital Product Development, Media Source / Library Journals, LLC. (Present)Also… ,[object Object]
 Co-author of Burning Down the House (Soft Skull Press, 2000)
 Contributing Editor for PopCultureShock.com (2005-2007)Guy LeCharles Gonzalez | loudpoet.com | @glecharles
Everyone has an opinion… loudpoet.com: Blogging it Like it is Since 2003 Guy LeCharles Gonzalez is an old/new media pragmatist; (still a) publishing optimist, and a library advocate... He can be rather outspoken at times and does not suffer fools gladly, so nothing on this site is meant to be representative of his employers — past, present or future. Guy LeCharles Gonzalez | loudpoet.com | @glecharles
Guy LeCharles Gonzalez | loudpoet.com | @glecharles
50 Ideas on Using Twitterfor Business #19. Don’t toot your own horn too much. (Man, I can’t believe I’m saying this. I do it all the time. – Side note: I’ve gotta stop tooting my own horn).  Guy LeCharles Gonzalez | loudpoet.com | @glecharles
#fail #cmonson Guy LeCharles Gonzalez | loudpoet.com | @glecharles
Most companies can’t sustain social media engagement because they lack the internal editorial infrastructure to support it. They don’t have a content strategy. “Content strategy is, in fact, the next big thing”Kristina Halvorson http://bit.ly/az7U68 Guy LeCharles Gonzalez | loudpoet.com | @glecharles
CRUSHING IT? Guy LeCharles Gonzalez | loudpoet.com | @glecharles
FL Guy LeCharles Gonzalez | loudpoet.com | @glecharles

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A semi-serious discussion about your future in publishing

  • 1. unleashing the Niche Community to Optimize SEO/SEM, and Acquisition of Eyeballs, to Synergistically Monetize Your Content paradigm Or, “A semi-serious discussion about your future in publishing.” Guy LeCharles Gonzalez | loudpoet.com | @glecharles NYU, 10/17/2011
  • 2.
  • 3. Membership Manager, The Academy of American Poets (1998-1999)
  • 4. Marketing Manager, SourceMedia (2004-2007)
  • 5. Advertising Sales Director, Writer’s Digest (2007-2008)
  • 6. Publisher & Editorial Director, Horticulture (2008-2009)
  • 7. Director of Programming & Business Development, Digital Book World (2009-2011)
  • 8.
  • 9. Co-author of Burning Down the House (Soft Skull Press, 2000)
  • 10. Contributing Editor for PopCultureShock.com (2005-2007)Guy LeCharles Gonzalez | loudpoet.com | @glecharles
  • 11. Everyone has an opinion… loudpoet.com: Blogging it Like it is Since 2003 Guy LeCharles Gonzalez is an old/new media pragmatist; (still a) publishing optimist, and a library advocate... He can be rather outspoken at times and does not suffer fools gladly, so nothing on this site is meant to be representative of his employers — past, present or future. Guy LeCharles Gonzalez | loudpoet.com | @glecharles
  • 12. Guy LeCharles Gonzalez | loudpoet.com | @glecharles
  • 13. 50 Ideas on Using Twitterfor Business #19. Don’t toot your own horn too much. (Man, I can’t believe I’m saying this. I do it all the time. – Side note: I’ve gotta stop tooting my own horn). Guy LeCharles Gonzalez | loudpoet.com | @glecharles
  • 14. #fail #cmonson Guy LeCharles Gonzalez | loudpoet.com | @glecharles
  • 15. Most companies can’t sustain social media engagement because they lack the internal editorial infrastructure to support it. They don’t have a content strategy. “Content strategy is, in fact, the next big thing”Kristina Halvorson http://bit.ly/az7U68 Guy LeCharles Gonzalez | loudpoet.com | @glecharles
  • 16. CRUSHING IT? Guy LeCharles Gonzalez | loudpoet.com | @glecharles
  • 17. FL Guy LeCharles Gonzalez | loudpoet.com | @glecharles
  • 18. FL Guy LeCharles Gonzalez | loudpoet.com | @glecharles
  • 19. Guy LeCharles Gonzalez | loudpoet.com | @glecharles
  • 20. Content, Context, Community VENDOR MAGAZINES WEBSITES VENDOR ASSOCIATION COMMUNITY FACEBOOK VENDOR VENDOR LINKEDIN TWITTER READER “Our goal is to place our authoritative journalism at the center of a social media experience.” –Lewis DVorkin, Chief Product OfficerForbes Media GOOGLE ASSOCIATION VENDOR COMMUNITY EVENTS BOOKS VENDOR Guy LeCharles Gonzalez | loudpoet.com | @glecharles
  • 21.
  • 22. Establishing and nurturing direct relationships across multiple platforms
  • 23. Empowering and rewarding our most engaged subscribers
  • 24. Making SEO and data analysis a core discipline across all departments
  • 25. Identifying new opportunities and new audiences to profitably expand our content’s reachGuy LeCharles Gonzalez | loudpoet.com | @glecharles
  • 26.
  • 28.
  • 31. RESOURCES: Toolkits, White papers, WebcastsGuy LeCharles Gonzalez | loudpoet.com | @glecharles
  • 32. In conclusion… Get Around Get Connected Get Online Guy LeCharles Gonzalez | loudpoet.com | @glecharles
  • 33. Professional Resources Guy LeCharles Gonzalez | loudpoet.com | @glecharles
  • 34. Contact Guy LeCharles GonzalezDirector, Content & Digital Product Development Library Journal | School Library Journal | The Horn Book loudpoet.com @glecharles