Welcome to the Networked Society Gerd Leonhard MWC 2011

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Gerd Leonhard

Business Technologie

The power of connecting with like-minded people

In a networked society, co-creation becomes the
norm, and social networks are the new broadcasters

“If you look five years out, every industry is going to be
rethought in a social way” Mark Zuckerberg

Source: FastCompany.com

Soon: near-total convergence of ‘online’ and ‘meat-space’

Source: KarolaRiegler via Flickr

New, networked currencies will become very real

Companies become Platforms (not Empires)

A huge opportunity for the content industries

Digital content: enforcing control when trust and
engagement is crucial will not generate new £$€

Total re-thinking of the toll-booth ‘logic’

Source: Flickr.com (unknown)

In a networked society it’s all about
experiences not copies; meaning not volume

Users are Content, too - and Curation is King

Data is the new Oil
Source: Henry Blodget Businessinsider.com

Privacy.
Publicy.
Vibrancy.
Source: Seanpercival.com
Mindfully.

It’s about now and here, not yesterday and ‘there’

Source: Alan Moore

Plenty of aberrations in the ‘global village’...

Source: Tumblr.com/dashperiod

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