A look at social location services, the history and the future - by @gletham

1. LBS Going mainstream
@gletham
The future [and past] of mobile, social, location
technologies
Think LBS

2. LBS Going mainstream
@gletham
A presentation on LocationTech 5 years ago:
Palm, Win Mobile, Symbian
Mobile Mapping,Telematics, Fleet Management,
Routing, vehicle tracking, E-911, friend finder,
WiFi, RFID, Geocaching, Emergency response

3. LBS Going mainstream
@gletham
A Google Search on LocationTechToday:

4. Oct. 19, 2010 – Location awareness is becoming an increasingly vital
contributor to the North American mobile user experience.While US
wireless carriers reported consumer Location Based Service (LBS)
subscribers of approximately 16 million in 2009 (set to grow to 52.09 million
in 2015), off-deck app-store LBS apps such as Gowalla, Booyah MyTown,
Loopt, FourSquare, Family Finder, Poynt, Google Latitude and countless
others are growing at much higher rates and are seen nearly everywhere
today.
Today, U.S. wireless subscriber penetration stands near 90 percent

5. DRIVER of Location - PNDs – Personal Navigation Devices
According to ABI Research market data, approximately 42.3
million personal navigation devices will be shipped in 2010.

6. DRIVER of Location – Google / Google Maps & G Earth
Google has made us all aware – what’s yourGoogle-ness?

7. Location-enabled devices to exceed half a billion in 2012

8. The majority of location-based applications available through
smartphone storefronts are free or available for a one-time fee.

9. IDC Says AndroidWill Be the #2 Mobile Operating System by
2013

10. Wi-Fi enabled handset penetration in the US to quadruple by 2015
- Smartphones will dominate devices used inWi-Fi hotspots:Two
thirds ofWi-Fi hotspot connections will be via smartphones in 2015

11. - privacy concern and the aging GPS infrastructure are certain issues
that need to be resolved to keep the industry in its high growth
trajectory

12. - LBS uptake has been largely driven to the mainstream thanks to Google (think Google
maps), the traditional GIS industry, social media, open source data (OSM), and a wealth
of developer tools andAPIs
223 Million Smartphones to be Shipped with Open Source Operating Systems by 2014
(Juniper Research)

13. -Google Lures Mobile Developers with
$10 Million Android Challenge!
(Nov 2007)

14. -Nokia andAT&T give developers 10 million reasons to create apps
-The Gettie Awards 2010 (Best overall app, Layar)
-NAVTEQWinner for Global LBS Challenge(R) Developer Competition at
Where 2.0 -Vancouver-based Cypress Solutions Inc. (www.cypress.bc.ca),
marine fleet solution that tracks tugboats, barges and log booms
-Mobile Developer Competition - CES MobileApps Showdown
-POIdo wins Geo-Loco Startup Competition
-CitySearch in search for killer local mobile/web application

15. -But… Location Services are much more
than a simple Check-in!

16. -The true movers & shakers in LBS are
often behind the scenes!
-Thank names like Nokia, NAVTEQ,
Microsoft, Esri,Tele Atlas, deCarta,
Skyhook, Google,TruPosition, SiRF,
Ekahau, Garmin,Trimble, webraska, RIM,
and many others!

17. -Sports tracker Got me hooked! (1995)
- This popular app comes out of the
Nokia Research Labs. Designed for the
sports enthusiast, users can manage and
track their progress suing the sports
tracking application. Create a work-out,
plot your route, track it using GPS,
export your route to Google Earth as a
KML

18. Want to have fun with your photos? Geotag them!

19. Glenn Letham
@gletham
@GISuser – GISuser.com
@LBSzone – LBSzone.com
The AnyGeo (Anything Geospatial) blog
Blog.gisuser.com
Facebook.com/gisuser