This document provides a recommended reading list for public relations professionals. It lists over 30 books related to public relations, communication management, and media relations. For each book, it provides the title, author, publisher, and ISBN number. The reading list covers a wide range of topics within the field of public relations including corporate communication, public affairs, reputation management, and strategic planning.

1.
ESSENTIAL READS FOR PUBLIC
RELATIONS PROFESSIONALS #1
Global Alliance for Public Relations and
Communication Management
Global Alliance Platinum Sponsors
Global Alliance for Public Relations and Communication Management ● c/o USI Universtià della Svizzera italiana
via Giuseppe Buffi 13 CH-6900 Lugano ● Switzerland phone +41 58 666 46 05 ● fax +41 58 666 47 39
e-mail info@globalalliancepr.org ● website www.globalallincepr.org

2. Global Alliance Recommended Reading List for Public Relations Professionals Page 2 of 6
Book Cover Title Author Publisher ISBN
All About Public Relations Roger Haywood McGraw Hill 0-0708-4760-6
Analyzing Media Messages Daniel Riffe, Lawrence Erlbaum 0-8058-2019-1
Stephen Lacy, Associates Inc.
Frederick G. Fico (1998)
Building Customer Misc. West Publishing Co. 0-3149-7970-0
Relationships Through Public
Relations: Industry Leaders
on Creating a Reputation,
Maintaining Your Brand and
Establishing
Communication as Francois Cooren, Lawrence Erlbaum 0-805-8581-3X
Organizing James R. Taylor, (2005)
Elizabeth J. Van
Every & Senem
Guney
Corporate Branding Majken Schultz & CBS Press (2006) 0-8763-0014-03
Yun Mi Antorini
Corporate Communication: Peggy Simcic Gyldendal 8-2053-0595-1
[No Image] Strategic Approach to Bronn & R. Wiig Akademisk
Building Reputation Berg
Corporate Public Affairs Otto Lerbinger Lawrence Erlbaum 0-8058-5643-9
(2006)
Corporate Reputation Leslie Gaines- John Wiley & Sons 0-4701-7150-2
Ross (2008)
Creating Corporate Soul: The Roland Marchand University of 0-5202-2688-7
Rise of Public Relations & California Press
Corporate imagery in (1998)
American Big Business

3. Global Alliance Recommended Reading List for Public Relations Professionals Page 3 of 6
Book Cover Title Author Publisher ISBN
The Debate over Corporate Steve May, Oxford University 0-1951-5953-1
Social Responsibility George Cheney & Press (October
Juliet Roper 1999)
(Eds.)
Effective Media Relations: David Wragg, Kogan Page Ltd (3rd 0-7494-4380-4
How to Get Results Alison Theaker & Edition) (June 2005)
Michael Bland
Effective Public Relations Scott M. Cutlip, FT Prentice Hall 0-1312-3014-X
Allen H. Center, (September, 2005)
and Glen M.
Broom
Effective Writing Skills for John Foster Kogan Page Ltd 0-7494-4381-2
Public Relations (PR in (April, 2005)
Practice)
Full Frontal PR: Building Richard Laermer Bloomberg Press 1-5766-0181-1
Buzz About Your Business,
Your Product, or You
The Future if Excellency in Elisabeth L Toth Lawrence Erlbaum 0-8058-5596-3
Public Relations & (Ed.) Associates Inc.
[No Image] Communication (August 206)
Management: Challenges for
the Next Generation
It’s Not Just PR: Public W. Timothy Wiley/Blackwell 1-4051-4406-8
Relations in Society Coombs & Sherry (March, 2008)
J. Holiday
Mastering Public Relations Aeron Davis Palgrave Macmillian 0-2305-4930-6
(2007)
The New PR Toolkit: Deidre FT Prentice Hall 0-1300-9025-5
Strategies for Successful Breakenridge & (February, 2003)
Media Relations Thomas J.
DeLoughry

4. Global Alliance Recommended Reading List for Public Relations Professionals Page 4 of 6
Book Cover Title Author Publisher ISBN
The New Rules of PR and David Meerman John Wiley & Sons 0-4701-1345-6
Marketing Scott (Jan, 2010)
Planning and Managing PR Anne Gregory Kogan Page Ltd 0-7494-2991-7
Campaigns (November 2000)
PR! A Social History of Spin Stuart Ewen Basic Books ()1996 0-4650-6179-6
Public Relations: Strategies & Denis L. Willcox, Allyn & Bacon 0-2054-0453-7
Tactics Phillip H. Ault, (September 2004)
Warren K. Agee &
Glen T. Cameron
Public Relations and Betteke can Ruler Walter de Gruyter 3-1101-7612-2
Communication Management and Dejan Vercic (2004)
in Europe
Public Relations Democracy: Aeron Davis Manchester 0-7190-6069-9
Public Relations, Politics & University Press
the Mass Media in Britain (January 2002)
The Public Relations Alison Theaker Routledge 0-4154-2802-5
Handbook (JANUARY, 2008)

5. Global Alliance Recommended Reading List for Public Relations Professionals Page 5 of 6
Book Cover Title Author Publisher ISBN
Public Relations Research: Ansgar ZerfaB, VS Verlag für 9-7835-3115-
European & International Betteke Van Ruler Sozialwissenshaften 6026
Perspectives and Innovations & Sriramesh
Krishnamurthy
(Eds.)
Public Relations Strategy Sandra Oliver Kogan PAGE Ltd 0-7494-4865-2
(January 2007)
Public Relations Theory II Carl H. Botan & Lawrence Erlbaum 0-8058-3385-4
Vincent Hazleton Associates (2006)
(Eds.)
Public Relations: A Practical Philip Henslowe Kogan Page Ltd 0-7494-2937-2
Guide to the Basics (December 1998)
Public Relations: Paul Baines, John Butterworth- 0-7506-5724-3
Contemporary Issues & Egan & Frank Heinemann
Techniques Jefkins (November 2003)
Public Relations: Critical Jacquie L’Etang & Lawrence Erlbaum 0-8058-4618-2
Debates & Contemporary Magda Pieczka (2006)
Practice (Eds.)
Public Relations: Principals & Philip J. Kitchen Thompson Learning 1-8615-2091-3
Practice (April 1997)

6. Global Alliance Recommended Reading List for Public Relations Professionals Page 6 of 6
Book Cover Title Author Publisher ISBN
Qualitative Research Christine Daymon Routledge (2002) 0-4152-2273-7
Methods in Public Relations & Immy Holloway
& Marketing Communications
Reconfiguring Public David McKie & Routledge (2007) 0-4153-9408-2
Relations: Ecology, Equity, & Debashish
Enterprise Munshi
Rethinking Public Relations: Kevin Moloney Routledge (March, 0-4153-7062-0
PR Propaganda & 2006)
Democracy
Running a Public Relations Mike Beard & Kogan Page Ltd 0-7494-3424-4
Department Peter Hehir (February, 2001)
Strategic Communications for Janel M. Radtke John Wiley & Sons 0-4711-7464-5
Nonprofit Organizations: (May, 1998)
Seven Steps to Creating a
Successful Plan
Strategic Communication Laurie J. Wilson & Kendall Hunt 0-7575-1208-9
Planning for Effective Public Joseph D. Odgen (August, 2004)
Relations & Marketing
Strategic Planning for Public Ronald Smith Routledge (April, 0-4159-9422-4
Relations 2009)