3. Environmental Sustainability and Microsoft “ The issues of global warming will not be solved by software alone, but we cannot solve them without software.” Rob Bernard Microsoft Chief Environmental Strategist Our Footprint Green IT IT for Green
4. Understanding Our Customers 2007 AMR Research Tech-related spending on environmental initiatives over 21% of IT budget in 2007
5. Where is the impact? Therefore, companies are “greening” their supply chains. Nike’s impact Supply chain and transport Source: Nike Corporate Responsibility Report FY04
6. Supply Chain Transparency RETAILER TIER ONE TIER TWO TIER THREE ETC. CONSUMER Inherent Complexity Source: Electronic Industry Citizenship Coalition