2. Google Analytics is a service offered by
Google that generates detailed statistics
about a website's traffic and traffic sources
and measures conversions and sales. ...
3.
4. Google Analytics is a free statistics tracking and
analysis service that allows web site
administrators to analyze traffic flow on a web
site. Although most hosting solutions come with
similar software, it may not be as easily
understood or as easily navigated as Google
Analytics. One of the more impressive features of
Google Analytics is the ability to flag certain
pages as “goals.” This is specifically beneficial to
e-commerce web sites. However, regardless of
the purpose of a web site, Google Analytics can
help make that web site better.
5. One of the biggest advantages Google Analytics
provides over other analysis software is ease of
use. With a few clicks, you can define any range
of dates from which statistics can be viewed. You
can also easily navigate from general data to
more specific data. Everything from bounce rates
to conversion rates (how many visitors reach the
goal) can be easily found by a few clicks. Google
Analytics can also help you understand each
report that you see. Helpful tips can be viewed at
the bottom right hand corner of many pages that
give short descriptions of the data included in
the report and sometimes even what the
numbers could mean for your web site. To learn
more please visit:
http://www.google.com/analytics/
6.
7. Target your online visitors
Measure the results of your marketing
campaign
Customize your website for greater exposure
Evaluate traffic flow to your website
Improve your web page quality
8. By using Google Analytics as a monitoring
tool, you can target a niche audience who may be
keen on purchasing your products. You can
provide greater online visibility to your business
with more exposure to your company’s brand
using this marketing approach. It helps you to
keep track of the kind of visitors coming to your
website and use popular keywords that may be
used in the process of searching for specific
products. Hence, you can cater better to the
demands of the potential customers and stay
ahead of the competition.
9. Google Analytics can be used to optimize your
website performance and attract more number of
customers for boosting your sales prospects. You
can also use targeted keywords as part of your
SEO marketing strategy with the help of the
statistics derived using Google Analytics tool.
There are different functionalities using which
you can determine whether your marketing
campaign will be successful or not. As a
result, you can get lots of opportunities for
growing and diversifying your online business
with the help of this amazing tool.
10. With the help of this tracking tool, you can
make ongoing changes to your website by
changing the content and improving the
landing pages to draw greater number of
visitors. Additionally, you can also find out
deficiencies in your website and use attractive
and interesting content that can attract your
readers. Besides, you can also identify niche
areas and add interesting images or graphics
to make your website more visually appealing
for the target audience.
11. Google Analytics can be useful in finding out
information about various source of incoming
traffic flow to your website to help determine
your marketing strategy. You can find popular
links and keywords that are used by the visitors
while searching for specific products on the
search engine as well. This can be useful for
maximizing the results of your e-mail marketing
campaign for the success of your promotional
efforts. Besides, this method of tracking user
activities on the website can be immensely useful
in catering to the specific needs and
requirements of the customers.
12. You can determine if the quality of your web
page content is of a high standard with the help
of the Google Analytics tool. Based on the results
of this tool, you can optimize your website by
repackaging it and providing it a new look to
increase the frequency of online visitors. At the
same time, you can get an opportunity to
understand the needs of your niche target
audience and provide them with excellent
information using a well designed website.
14. Google Analytics is a service offered by Google that
generates detailed statistics about a website's traffic
and traffic sources and measures conversions and
sales. The product is aimed at marketers as opposed
to webmasters and technologists from which the
industry of web analytics originally grew. It's the most
widely used website statistics service.
The basic service is free of charge and a premium
version is available for a fee.
Google Analytics can track visitors from all
referrers, including search engines and social
networks, direct visits and referring sites. It also
displays advertising, pay-per-click networks, email
marketing and digital collateral such as links within
PDF documents.
15. Integrated with AdWords, users can now review
online campaigns by tracking landing page
quality and conversions (goals). Goals might
include sales, lead generation, viewing a specific
page, or downloading a particular file.
Google Analytics' approach is to show high-
level, dashboard-type data for the casual
user, and more in-depth data further into the
report set. Google Analytics analysis can identify
poorly performing pages with techniques such as
funnel visualization, where visitors came from
(referrers), how long they stayed and their
geographical position. It also provides more
advanced features, including custom visitor
segmentation.
16. Google Analytics e-commerce reporting can track
sales activity and performance. The e-commerce
reports shows a site's transactions, revenue, and
many other commerce-related metrics.
Google Analytics launched Real Time analytics as
of September 29, 2011.
A user can have 50 site profiles. Each profile
generally corresponds to one website. It is
limited to sites which have a traffic of fewer than
5 million pageviews per month (roughly 2
pageviews per second), unless the site is linked
to an AdWords campaign.
17.
18. You can use Analytics to track a variety of web-based
content.
Tracking multiple websites
Google Analytics will track as many websites as you own!
We've provided multiple reporting views in your account, so
you can view individual reports for specific domains or sub
domains.
Tracking your blog, MySpace, or Facebook pages
To use Google Analytics to track your pages on
Facebook, MySpace, WordPress or other solutions, we
recommend that you search for 3rd-party widgets that
simplify the Analytics set up for pre-defined site templates.
You may not be able to use Analytics on sites where you
cannot edit the page code (such as on MySpace, for example).
However, often you will be able to find plugin or widgets that
will help you use Analytics in your page.
19. Tracking traffic from RSS feeds
In order for Google Analytics to track data, it is
necessary that the Google Analytics tracking code
gets executed. Since most RSS/atom readers
cannot execute JavaScript, Analytics will not
count pageviews that are loaded through an RSS
reader. Analytics requires that the user execute a
JavaScript file on Google's servers in order to
track that pageviews.
Using Analytics with other web analytics
solutions
You can run Google Analytics in parallel with any
third-party or internal solution you've already
deployed.
Notes de l'éditeur
Google Analytics Premium helps us reinvent our marketing strategy every day. Search, display, social — we really see how they all fit together.” Nicole Remington, Digital Marketing Manager TechSmith