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戦略テーマ設定シート
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戦略テーマ設定シート
1.
PRにおける戦略テーマ設定フォーマット
①予見の整理 ②コーポレートインサイト ④ゴール ③ターゲット (どうしたいか) ⑦戦略テーマ ⑤プロダクトインサイト ⑥ソーシャルインサイト (基本コンセプト) ⑧メッセージ ⑨キーワード キーワード キーワード
