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Smarter Planet: Green and Beyond
- 2. Sustainability on a smarter planet
A globally integrated world creates new interwoven issues.
On going Urban growth straining Increasingly empowered people
pressures to both new and existing demand better managed and
reduce cost. infrastructures. eco-efficient workplace.
Energy shortfalls Buildings have new
combined with connectivity, communication
volatility in price. and security imperatives.
© 2010 IBM Corporation
- 3. Sustainability on a smarter planet
To realize the benefits of sustainability, an organization must take
a systemic view of its value chain….
MANUFACTURING IT CUSTOMERS
WORKFORCE SUPPLY CHAIN TRANSPORTATION FACILITIES
© 2010 IBM Corporation
- 4. Sustainability on a smarter planet
Uncovering unexpected areas of cost...
10,855 liters 6.6 billion $46 billion
Water required Number of new trees Value of the carbon offset
over the product needed to clear CO2 purchases by 20 countries
lifecycle of a pair emitted by data centers in order to meet emissions
of jeans. each year. reduction targets in 2008.
© 2010 IBM Corporation
- 5. Sustainability on a smarter planet
Uncovering unexpected areas of cost and opportunity.
20 million 74% less 2,400 tons
gallons saved energy avoided
In water during chip By implementing a green UK retailer Tesco
manufacturing process each data center, Care2, a global avoided an estimated 2,400
year by IBM’s Burlington online community, cut costs, tons of CO2 emissions by
FAB. Resulted in $3 million improved performance, and importing wines in bulk
annual savings. promoted its sustainability to and bottling them in lighter
attract new members. weight glass.
© 2010 IBM Corporation
- 6. Sustainability on a smarter planet
The demand for change is growing.
59 75% 1 in 4
59 countries and Of companies have seen an Consumers say they
jurisdictions have or are increase in the number of would switch brands for a
pursuing implementation advocacy groups collecting and given product or service if
of mandatory cap and reporting corporate social provided with a more
trade systems. responsibility (CSR) related ethical alternative.
information about their company.
© 2010 IBM Corporation
- 7. Sustainability on a smarter planet
These mandates for change are mandates for smart.
© 2010 IBM Corporation
- 8. Sustainability on a smarter planet
Something profound is happening….
INSTRUMENTED INTERCONNECTED INTELLIGENT
We now have the ability to People, systems and objects We can respond to changes
measure, sense and see the can communicate and quickly and accurately,
exact condition of practically interact with each other in and get better results
everything. entirely new ways. by predicting and optimizing
for future events.
© 2010 IBM Corporation
- 9. Sustainability on a smarter planet
+ + =
An opportunity for smarter organizations
to find the value in ―sustainability‖.
Lower costs while Strengthen reputations Create products, services
overcoming operational while meeting and workplaces that give
barriers. regulations. rise to new opportunities.
© 2010 IBM Corporation
- 10. Sustainability on a smarter planet
To achieve these benefits, organizations need:
1 Green infrastructures 2 Sustainable solutions 3 Smarter Buildings 4 Intelligent Systems
Take out cost and Increase Be more cost Use predictive
improve the efficiency organizational effective by analytics for water
of IT and other efficiency, abating reducing energy management.
infrastructure. impact of processes, and operating Optimize power grid ;
products and people. costs. control two-way flow
Enable readiness with
regulatory Create ability to Communicate in of energy from power
compliance. measure, monitor, real-time with plant to plug.
improve and report supporting Optimized
on processes. infrastructure transportation
systems.
Ongoing
environmental Smart products.
responsibility.
© 2010 IBM Corporation
- 11. Sustainability on a smarter planet
IBM Green Infrastructure is an instrumented and interconnected
system enabled by intelligent energy management. 1
IT Equipment Data Center
Energy efficient hardware Accurate thermal and energy usage assessments
Virtualization and consolidation Extend life of existing infrastructure
Active energy management Rationalize infrastructures across company
Tiered storage Design flexibility into new data center infrastructure
Applications and Data
Lifecycle management, retention, archiving of data
Optimization of application servers
Application performance monitoring
Data deduplication, compression and clean up
Energy Management
IT management dashboard
Intelligent Building Management System interface
Threshold controls
Optimize assets for energy efficiency
Track and verify energy efficiency
© 2010 IBM Corporation
- 12. Sustainability on a smarter planet
Green infrastructure:
Applications and benefits 1
SMART IS SMART IS SMART IS
Building green data centers to Proactively addressing Holistic view of energy
support corporate brand information growth and consumption that enhances
objectives environmental regulation. the efficiency of buildings,
fleets and physical assets.
kikaLeiner: Designed and built Douglas Holding : Green Star Technology Services: Can
new energy efficient scalable infrastructure built to anticipate manage both power and cooling
modular data center –reducing and respond to information capacity and begin to include
electrical consumption by up to growth, measure and verify non-IT resources into its event
40%. The new data center performance and achieved data management. They use the same
extended their environmental compression rates of up to 80%. infrastructure monitoring
strategy to include their data IT to monitor and measure
center. non-IT devices and view overall
power use.
© 2010 IBM Corporation
- 13. Sustainability on a smarter planet
Sustainable solutions from IBM help account for the
environmental and social impacts of doing business. 2
Governance & Business Strategy Develop CSR and sustainability strategies
Benchmark for sustainability and corporate social responsibility (CSR)
Develop strategies to reduce energy and CO2 emissions
Provide reliable and verified collection and reporting of energy and environment
data to streamline compliance
Business Process Management Product & Supplier Management Workforce & Stakeholders
Apply lean and six sigma principles to Optimize the supply chain for service
levels, quality, cost, and CO2 emissions
reduce energy and water usage, CO2 Travel reduction and work from
emissions and waste generation Product Lifecycle Management home strategies
Model, simulate, redesign and
Distribution & Logistics Distributed employee collaboration
automate processes for energy
via email, instant-messaging,
efficiency and environmental impact
online conferences, and other tools
Reduce use of paper in business
processes Online events and collaboration
Optimization strategies to balance Jams
Monitor & analyze green KPIs across
operations environmental impact and cost
Adapt processes dynamically to RFID tagging and tracking systems
environmental challenges that affect Networked sensors and meters for
operations environmental data collection
© 2010 IBM Corporation
- 14. Sustainability on a smarter planet
Sustainable Solutions:
Applications and benefits 2
SMART IS SMART IS SMART IS
Integrating sustainability
Reinventing processes to use Consolidating distribution
efforts into the overall
less water, energy and other centers to reduce emissions by
business strategy granting
chemicals. 15% and fuel costs by 25%.
them attention and extracting
their full benefit.
IBM Burling FAB: Retooled its Fronterra: a large New Zealand Cosco: Utilized IBM’s Supply
chip-making process to cut annual dairy co-operative, leverages IBM Chain Network Optimization
water use by 20 million gallons, ILOG Supply Chain Management Workbench (SNOW) to reduce
chemical use by 15,000 gallons technology to optimize their distribution centers from 100 to
and electricity use by more than supply chain - removing 4,000 40. Lowered logistics costs by
1.5 million kWh. truckloads off the road annually, 23% and reduced CO2 emissions
and the potential to exit 12 third- by 15% while maintaining service
party warehouses. levels for clients
© 2010 IBM Corporation
- 15. Sustainability on a smarter planet
Smarter Buildings help achieve financial, environmental,
and operational benefits. 3
Governance and Property Performance Business Modeling and
Business Strategy Management Analytics
Comply with Fed/State regulations Manage facilities portfolio across Create insights from building data to
and company or organization goals. campus, state, country, and world. feed decision support and action.
Asset Space Building Management
Management Management Infrastructure
Manage and extend life of all assets Provide support for space planning, Better management of energy usage
in a building or buildings. space reconfiguration, and moves and reduce costs.
within the building.
Building Process Smart Building to Smart Grid Improve the Value and
Integration Integration contribution of IT backbone
Connect disparate systems to enable To manage energy usage and Integrate and optimize costs by
the transfer of business information to demand response. leveraging existing building
and from various technologies. infrastructure to integrate systems.
© 2010 IBM Corporation
- 16. Sustainability on a smarter planet
Smarter Buildings applications and benefit examples.
3
SMART IS SMART IS SMART IS
Holistic energy mgmt that Integrated communications Integration of energy and
enhances the efficiency of and building services that asset management to
buildings and other assets. support intelligent operations. lower operating cost.
St. Regis Hotel: Saint Barnabas Medical Center: Ave Maria University:
Designed for 4.9% energy cost to Improved asset utilization and Converged 23 systems to
revenue compared to average for staff response times by 90%. single IP network. Integrated
5 star hotels average at 8%. Reducing overhead paging by JCI Metasys with IBM Maximo.
Reduced energy cost / revenue 94%. Enhancing HCAHPS scores Saved $1M in building costs
40% vs. similar 5 Star hotels. by eliminating communication and $350K/yr in combined
barriers between care teams operating costs.
and patients.
© 2010 IBM Corporation
- 17. Sustainability on a smarter planet
Intelligent systems:
IBM is partnering with business and government to deliver… 4
Intelligent Utility Networks Advanced Water Management
Increased operational excellence through an Strategic water information management of
integrated view of the grid natural, utility, and enterprise water systems
Reduced outages and a self-healing infrastructure Smart water infrastructure solutions (e.g. smart
enabled by preemptive action levees, smart storm water management )
Improved utility energy efficiency through near Smart water meter management and asset
real-time visibility of consumer energy usage management solutions
Intelligent Transportation Systems Smarter Products
Road user charging and tolling practices Hybrid vehicles that increase energy efficiency
Integrated fare management systems and reduce CO2 emissions
Transport information management systems Electronic devices with smart energy saving
Innovations in telematics, GPS, etc features
Fleet management solutions that use hardware
and software to improve fleet efficiency and
reduce fuel consumption
© 2010 IBM Corporation
- 18. Sustainability on a smarter planet
Intelligent systems:
Applications and benefits 4
SMART IS SMART IS SMART IS SMART IS
Knowing exactly where a Lowering congestion Observing and modeling New hybrid systems
power outage occurs and and carbon emissions natural water systems at that can improve fuel
instantly dispatching a by influencing traffic multiple scales to guard efficiency in urban
crew to fix the problem. patterns on a city against pollution, delivery vehicles by
scale. flooding, and depletion up to 70%
of fishing stock levels.
DONG Energy: Installed Stockholm, Sweden: Galway Bay, Ireland: Eaton: Developed a
remote monitoring and Implemented an intelligent toll Paving the way for smarter smarter hydraulic hybrid
control devices to gain an system that uses cameras, environmental management powertrain system for UPS.
unprecedented level of sensors and central servers and development of Galway If half of all urban delivery
information about the to identify vehicles and Bay, IBM and the Marine vehicles in the U.S. used
current state of the grid, charge drivers based on Institute of Ireland have this type of technology, we
lessening outage times by when and where they drive— deployed a real-time could realize a $1.5 to 2
a potential 25-50%. cutting traffic by 20% and advanced analytics platform billion annual savings in fuel
emissions by 12%. to monitor wave conditions, cost, and reduce CO2
marine life, and pollution emissions by 8 million
levels in and around metric tons (EPA).
Galway Bay.
© 2010 IBM Corporation
- 19. Sustainability on a smarter planet
IBM’s offerings are aligned with smart organizations’ needs.
Organizations focused on.. IBM delivers..
1 Green Data Center Assessment and Services ( STG, GTS )
Data Center Family™ (GTS)
infrastructures Consolidation, Virtualization and Optimization Services ( STG, GTS)
Energy Efficient Servers and Storage Systems ( STG)
Tivoli Energy Management solutions (SWG)
Tivoli Storage Management (SWG)
Information Management Solutions (SWG)
DB2 data compression software (SWG)
Rational Application Optimization (SWG)
2 Sustainable Strategic Carbon Management , IBM Green Sigma™ ( GBS)
Carbon Intelligence ( GBS )
solutions Sustainable Logistics Design, Asset Management, and Procurement ( GBS )
Environmental PLM ( SWG)
BPM Suite ( GBS )
Lotus Collaboration Solutions and Converged Communications services ( GBS )
3 Smarter IBM Green Sigma™ ( GBS )
Strategy and Change / Corporate Social Responsibility ( GBS )
Buildings Tivoli Maximo Asset Management Solution ( SWG )
Converged Communications Services ( GTS )
Network Integration and Optimization ( GTS )
IBM Systems Integration and Application Integration Practice (GBS)
4 Intelligent Intelligent Utility Network and Advanced Meters ( Sector teams )
Intelligent Transportation , Intelligent Oilfields ( Sector teams)
systems Strategic Water Information Management (Research)
Rational Software Platform for Systems (SWG)
© 2010 IBM Corporation
- 20. Sustainability on a smarter planet
Why IBM ?
IBM’s own global transformational experience
IBM Services
– Global Business Services has the consulting
expertise to bring together business and
operational requirements
– Global Technology Services has the operational
and integration best practices
IBM Technology
– IBM Systems hardware leadership
– IBM Software solid base for integration
IBM Research
– Deep Research Capabilities
– Green and Business Analytics Research
Partner Ecosystem
Let’s work together to drive real
progress in your business.
© 2010 IBM Corporation
- 21. Sustainability on a smarter planet
Trademarks and notes
IBM Corporation 2011
IBM, the IBM logo and ibm.com are registered trademarks, and other company, product
or service names may be trademarks or service marks of International Business
Machines Corporation in the United States, other countries, or both. A current list of IBM
trademarks is available on the Web at ―Copyright and trademark information‖ at
www.ibm.com/legal/copytrade.shtml
Adobe, the Adobe logo, PostScript, the PostScript logo, Cell Broadband Engine, Intel,
the Intel logo, Intel Inside, the Intel Inside logo, Intel Centrino, the Intel Centrino logo,
Celeron, Intel Xeon, Intel SpeedStep, Itanium, IT Infrastructure Library, ITIL, Java and
all Java-based trademarks, Linux, Microsoft, Windows, Windows NT, the Windows logo,
and UNIX are trademarks or service marks of others as described under ―Special
attributions‖ at: http://www.ibm.com/legal/copytrade.shtml#section-special
Other company, product and service names may be trademarks or service marks of
others.
References in this publication to IBM products or services do not imply that IBM intends
to make them available in all countries in which IBM operates.
© 2010 IBM Corporation